Roberts Resume 2011e2
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ROBERT B. KRELL 179 Route 31 Tel 908-806-7477 Flemington, NJ 08822 Cell 908-625-1462 www.krelladvertising.com [email protected] Summary Senior marketing and advertising executive with more than 25 years of creative and effective leadership in the healthcare, pharmaceutical, and clinical sectors. Highly respected problem solver and award-winning creative writer. Current President and Executive Creative Director Krell Advertising, Inc. and Krell Clinical Communications, LLP Flemington, NJ Past Associate Creative Director–Copy, Vicom/FCB Copy Supervisor, Thomas Ferguson Associates Education State University of New York at Stony Brook, BA English Websites www.krellinc.com www.krelladvertising.com www.krellclinical.com Public Profile http://www.linkedin.com/in/rkrell Experience President Krell Clinical Communications, LLP 2007–Present Krell Clinical provides plain-language communication solutions to clinical study sponsors including proprietary visually enhanced informed consent documents (VECTER®) and other plain-language materials. Krell’s VECTERS have been used in 30 countries by more than 100,000 study participants. Clients of Krell include: BMS, Wyeth (Pfizer), J&J, GSK and Roche. President Krell Advertising, Inc. 1996–Present Krell Advertising, Inc. is a full service, advertising and marketing communications company servicing the healthcare industry, with special expertise in marketing for clinical research organizations (CROs). As agency of record (AOR) for PharmaNet Development Group for more than 10 years, Krell helped PharmaNet grow from an unknown to a top-ten CRO. For pharma, Krell launched Maxalt and Cosopt for Merck International and was AOR for Primaxin, Merck US. Other clients served include: Leo Pharma, Wyeth Consumer, Siemens Diagnostics, TKL Research, MedAvante, ExecuPharm, Cytogen, Merck-Medco, Pierrel Pharmaceuticals, BioImaging Technologies, Biomol, US Health Link, American BioImaging, Lynch Group, American Group Administrators, MultiMedia Healthcare, Recording for the Blind & Dyslexic, and the Autism Society of NJ.
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Transcript of Roberts Resume 2011e2
ROBERT B. KRELL179 Route 31 Tel 908-806-7477Flemington, NJ 08822 Cell 908-625-1462www.krelladvertising.com [email protected]
SummarySenior marketing and advertising executive with more than 25 years of creative and effective leadership in the healthcare, pharmaceutical, and clinical sectors. Highly respected problem solver and award-winning creative writer.
Current President and Executive Creative Director Krell Advertising, Inc. and Krell Clinical Communications, LLPFlemington, NJ
Past Associate Creative Director–Copy, Vicom/FCBCopy Supervisor, Thomas Ferguson Associates
Education State University of New York at Stony Brook, BA English
Websites www.krellinc.comwww.krelladvertising.comwww.krellclinical.com
Public Profile http://www.linkedin.com/in/rkrell
ExperiencePresidentKrell Clinical Communications, LLP2007–Present
Krell Clinical provides plain-language communication solutions to clinical study sponsors including proprietary visually enhanced informed consent documents (VECTER®) and other plain-language materials. Krell’s VECTERS have been used in 30 countries by more than 100,000 study participants. Clients of Krell include: BMS, Wyeth (Pfizer), J&J, GSK and Roche.
President Krell Advertising, Inc. 1996–Present
Krell Advertising, Inc. is a full service, advertising and marketing communications company servicing the healthcare industry, with special expertise in marketing for clinical research organizations (CROs). As agency of record (AOR) for PharmaNet Development Group for more than 10 years, Krell helped PharmaNet grow from an unknown to a top-ten CRO. For pharma, Krell launched Maxalt and Cosopt for Merck International and was AOR for Primaxin, Merck US. Other clients served include: Leo Pharma, Wyeth Consumer, Siemens Diagnostics, TKL Research, MedAvante, ExecuPharm, Cytogen, Merck-Medco, Pierrel Pharmaceuticals, BioImaging Technologies, Biomol, US Health Link, American BioImaging, Lynch Group, American Group Administrators, MultiMedia Healthcare, Recording for the Blind & Dyslexic, and the Autism Society of NJ.
Associate Creative Director, CopyVicom/FCB (Rx products)1990 - 1993
Developed pre- and post-launch concepts and copy for Merck’s top product ever—Zocor, an anti-cholesterol drug. Major components of the launch program included a 10-page launch ad, mail, detail aids for 2 sales forces, leave-behinds, and ongoing promotional materials. Served as lead writer on Mevacor, Prinivil, Prinzide (Merck) and Norplant (Wyeth). Received numerous awards.
Freelance Advertising CopywriterMultiple clients1988–1990
Copy SupervisorThomas Ferguson Associates (Rx and OTC products)1985–1988
Developed advertising and marketing materials, including ads, sales aids, direct mail, radio, and video productions. Received numerous awards and several reviews in Adweek and Advertising Age. Assignments and clients included: dermatological: Mycolog-II (Squibb), antihistamine: Claritin (Schering), antihypertensive: Baypress (Miles), anti-inflammatory: Tolectin (McNeil), OTC: Sinutab, Trident, Lubriderm, e.p.t., Rolaids (Warner Lambert), and surgical: Hemopad (Astra).
CopywriterMedicus Intercon (Rx and OTC products)
William Esty (Consumer health)
Grey Medical Advertising (Rx products)
Freelance (Rx and OTC products)
Writer/EditorResearch Foundation, State University of New York at Stony BrookWrote and edited educational publications for high school students.
EducationState University of New York at Stony Brook BA, English
AwardsRecipient of more than 30 awards in recognition of outstanding creative communication, including the Art Directors Club of NJ, International Advertising Festival, ADDY Award, Rx Club, Aesculapius Award, and Communication Arts.
