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Transcript of Roberto Santoro Rome 2010
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ESOCE-NET European Society of Concurrent Engineering - Net
6°-7th December 2009, Rome Roberto Santoro, President
INDUSTRIAL FORUM 2010
OPEN INNOVATION PLATFORMS & SMES IN SERVICE-PRODUCT DEVELOPMENT
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Open Innovation Platforms & SMEs In Advanced Service-Product Development
09:15 Open Innovation platforms for SMEs 09:45 Policy platforms to support Industry and SMEs 11:15 Coffee Break 11:45 Open Business and ICT Platforms 13:15 Lunch 14:30 Workshop 1: “Living Labs and reality checks: opportunities for SMEs” 14.30 Workshop 2: “Open Innovation ICT Service Platform models for SMEs” 17:30 Joint Initiatives Concluding plenary session 18:00 First Day Conference Closure
7TH OF DECEMBER PROGRAM MATCH MAKING OF LIVING LABS AND SME’S BUSINESS OPPORTUNITIES
6TH OF DECEMBER PROGRAM
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European Society of Concurrent Engineering
• Established in 1994 as Non-profit-making organisation • Sustainable knowledge community for Concurrent Enterprising
Over 500 members 50% Academic 50% Industrial
35 Countries worldwide
Concurrent Engineering-Enterprising-Innovation Community based Living Labs Collaborative Networks
ESoCE Industrial Forum
USER DRIVEN OPEN INNOVATION for SMEs
Rome, December 2010
WWW.ESOCE.NET [email protected]
Innovating Product-Services For Collaborative Networks
Aachen, 20-22 June, 2011
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Islands of automation
supporting new collaborative technologies
Vision Research Need
Harmonized legal framework for open
innovation & collaborative business at
EU level Engineering collaborative work place fully support
participation of all stakeholders
Companies and People interactions will be
supported by extensive IT services & platforms
as business utility
People creativty and productivity benefits
form multicultural interaction
Address regulatory needs for networked
organizations and individuals
Develop models for open collaborative &
concurrent workspace
Study, design & develop an open, self-adaptive, generic ICT integrated solution and services
Approaches for augmenting effectiveness
of human interaction based on diversity
Policy & Regulation
From Vision to Action
CI area Roadmapping process Projects
Service/Product development
Business: User driven demand creation
Organization: Networked professionals & organizations
Human: Creativity Experience
Consumers, suppliers and partners are fully involved in the value and demand creation
Elaborate inclusive business models for LLabs, Clusters and
networked organizations,
CRESCENDO
72,3%
19,2%
8,5%
55,3%
38,3%
6,4%
26,1%
30,4%
43,5%
0,0%
10,0%
20,0%
30,0%
40,0%
50,0%
60,0%
70,0%
80,0%
Networking Living Labbibg Viving Labbing
Concurrent Innovation: Vision 2020
ProbablyUncertainNot-Likely
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Living Labs and User Driven Open Innovation
• Bringing users early into the creative process, accessing the Collective Intelligence
• Bridging the innovation gap between technology development and the uptake of new products and services
• Allowing for early assessment of the socio-economic implications of new technological solutions
Living Labs are User Driven Open Innovation Platforms where stakeholders have formed a Public-Private-People-Partnership (PPPP) of firms, public agencies, universities, institutes and users all collaborating for creating, prototyping, and validating new service-products and societal infrastructures in real-life contexts. Such contexts are cities, villages and rural areas as well as industrial plants.”
A Living Lab empowers users to drive research, development and innovation for ICT based services addressing major socio-economic issues (energy and environment; well being, e-health and inclusion; media and creativity; logistics and manufacturing regional development!)
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212 ENoLL Members and Growing!5° WAVE
100s of public bodies, 1.000s of companies, 100.000s of final users
JOIN The Open System of Living Labs Communities
Individuals register at any time at http://www.ami-communities.eu
LLABS repond to the 5° wave call for membership open Dec 2010 http://www.openlivinglabs.eu
LL-Open
LL-Partners
ENoLL
LL-Partners
LL-Policy
media energy
health
regio
cities
manufacturing
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Open Innovation and LLABS Co-Creating “SMART” COMMONS
Energy • Saving Behaviour
Health • Active Living
Media • Creative
Participation
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Policies for Innovation • Current Policies are biased toward technology push
– Focus on technology development and transfer – Tend to support individual enterprise ventures rather than the
emergence of networked market opportunities • Need to support the demand side and culture of innovation
– You Can Learn to Innovate” experiencial educational programs fostering an innovation culture for all
– Ideas competition and “Reality Checks” within Open Innovation Ecosystems, such as Living Labs (combining and evolving Ideas in networked communities)
– Innovation Demand Vouchers to SMEs and User Communities within Living Labs
– Collaborative Public Procurement of Innovation Creative Commons (Service Development Platforms)
– Leverage existing regional business infrastructures (clusters, incubators..) by integrating them trough Living Labs into an innovation breeding environment
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Pre-Commercial Procurement a Good Practice
• Procure R&D in steps (solutions, prototypes, test series) to reduce risk and give SMEs a chance – Grow size of tasks gradually, make bridge from ideas to first test
product, procurer = SME first customer reference
• Risk-benefit sharing with suppliers – Less risk procurer, commercialization opportunity suppliers
• Competing development with multiple suppliers – Better value for money. US defense report: in-development
competition reduces first unit acquisition cost with 20-30%
• Sharing R&D costs with other procurers – Cooperation across borders can help develop a European market
and common standard
Source: Lieve Bos DG INFSO
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A European model for Regions to implement demand creation Practices for ICT Service Markets
Elements of the functional region
! Incubators, providing technology transfer and business support services to SMEs
! Clusters and industrial associations, ! Networks using collaborative
approach to business, including governance, processes, legal tools and so on, to foster collaborative idea generation among entrepreneurs
! Living Labs for ideas generation and evaluation for innovative products and services with end users / citizens and for providing essential IT infrastructures for ICT based services.
Fuels for Demand creation
! Support to “Commons” (shared platforms, facilities and so on) for service development)
! Innovation Vouchers, to support innovative initiative through Knowledge Intensive and Added Value services
! Connection of Public Demand of Products/Services and Private Technology Offer at Regional level,
! Ideas competition and Reality check, connecting industrial and institutional demand with Innovators
! “You Can Learn to Innovate” experiencial educational programs fostering an innovation culture for all
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SMEs and Living Labs
• SMEs can engage with Living Labs – Access and Share knowledge by registering to ENoLL
thematic domains – Take opportunities to be actively involved in ENoLL pilots
• New Benefits for SMEs – Access Living Labs community
• Living Labs are your new market • “Reality check” and Commercial viability
– Access network of clusters • Complement your capabilities with new partners • Set up Collaborative developments for new products/
services
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University
Research Centre
Public Institution
Regional Cluster Industry and Research Entities
Social Settings
LL client
Company
LL Collaborative ICT Infrastructure
New product/ Service Co-creation
Social Community
VPC VPC
Living Lab User community
User-driven Open Innovation: Functional Region scenario
Business
Social
Knowledge
The KBS chromo-framework © A. Bifulco R.Santoro
CoP
KBS
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Galileo Advanced INnovation Services
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LLAB Concurrent Innovation Vortex for Reality Breeding: From Promising Ideas to solve user needs to validated opportunities for the ICT service market
Conceiving
Developing
Experiencing
Evaluating
User Driven Demand Creation
Ideas Competition
LLab Innovation Vortex
Validated Opportunity • Service/Product • Market demand • Collaborative Enterprise
Improved capacities for SMEs, including micro-entrepreneurs, to develop, validate and integrate new ideas and rapidly scale-up their services and products from their local region to other regions with different characteristics
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• The GNSS Living Lab Prize awarded three winners, who get the opportunity to conduct a “reality check trial” in Living Labs with the involvement of relevant user communities and potential future customers.
• The nominated innovators will thus benefit from the: • user-oriented validation of their ideas • development of their entrepreneurial team • intensifying of their network of industrial relationships
• The three selected Living Labs will receive a co-funding for the pilot activities of up to 20,000 EUR each
• 1. Stef Kolman for Real-World Vehicle Emission Profiles • 2. Volker Tank for Cardiac Power Monitoring • 3. Dylan Seychell for DINOS for Smart Cities – Digital
Information,Navigation and Orientation System
Submit your Proposal before 15° January 2011 http://www.livinglabs.galileo-masters.eu
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Living Labs Services for SMEs Innovation CO-LLABS CIP project apr 2008- jul 2010 Coordinated by ESoCE Net
SMEs
Living Lab Organiser
Expert Support Partner
Innovation Agency
The over-all objective of the CO-LLABS Thematic Network is to achieve a European-wide adoption of ICT-based Living lab services and practices to allow SMEs to improve their innovation processes and become part of “open innovation” environments
http://www.ami-communities.eu/wiki/CO-LLABS
Supporting Enoll Development and Policy Linking Catalizing Multi Site Collaboarative Pilots
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SMEs can use Living Lab networks to test and enter new markets!
Homecare & ILS! Energy Efficiency !
eParticipation !eManufacturing!
APOLLON: !Advanced Pilots of Living Labs Operating in Networks!
!"#$%&'((')$*+,#-./#01!" "#$%&'()*(#!(+#!,*-.#!/%)!012'!%/!*!2.)%3#*&!&#(4%)5!%/!-%6*-!%3#&!7&&%,*8%&!3-*9%)$'!
" !0#(!.3!(+#$*86!&#(4%)5'!%/!:7,7&;!:*<'!*6)%''!2.)%3#!" !"#,#-%3!*!6%$$%&!*33)%*6+!/%)!6)%''=<%)>#)!:7,7&;!:*<!#?3#)7$#&('!
What is needed for cross-border Living Lab Networks?
Common methodology
Common ecosystem approach
Common research benchmark
Common platform guidelines
Common integration framework
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Impact Creation Strategy
APOLLON Methodology, Tools and Guidelines
eManufacturi
ng
Health
Energy
eParticipation
Domain Networks
and Services by ENoLL
SMEs access other markets
LLABs Scale-up cross-border projects
Cross-border thematic domain Networks
manufacturing
media
health
energy
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Future Internet Research and Experimentation By Adopting Living Labs
Living Lab
Living Lab
Living Lab
Testbed
Testbed
Testbed
Urban setting
Urban setting
Urban setting
• Engaging Diverse Communities • Creating Commons • Empowering the emergent SMART CITIES NETWORK
Toward Smart Cities as Innovation Ecosystems for Future Internet Research
Empowered by Smart Citizens!
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!
• Experiential Platform where the KBS Knowledge Business Social Experience Models will be implemented to explore socially enabled ICT/IOT.
• This platform will operate as a knowledge and experience environment for Logistics, Well Being and Green Innovative Services.
Experiential Living Lab for the Internet Of Things
User’s driven Exploration
Experiential Platforms Autonomous,
intelligent products
Multi-agent controlDecision algorithms
RFID and Sensors
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COIN EC-EI Services PRIZE • By 2020 enterprise collaboration and interoperability services will
become an invisible, pervasive and self-adaptive knowledge and business utility at disposal of the European networked enterprises from any industrial sector and domain in order to rapidly set-up, efficiently manage and effectively operate different forms of business collaborations, from the most traditionally supply chains to the most advanced and dynamic business ecosystems
• The PRIZE objective is to seek the best COIN-related ideas for EI/EC services development and implementation, i.e.: – For Test/Use cases where COIN collaboration and interoperability
services play a key role. – For development of additional collaboration and interoperability services
to integrate COIN’s Generic Platform Services portfolio offer.
Submit your Proposal before 31° March 2011 http://www.coin-ip.eu/
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This is the First European Summer School of Living Labs Theme: Collaborative Innovation through Living Labs
25-27th August 2010 - Cité des Sciences, 30, avenue Corentin Cariou. Paris (France)
First Living Lab Summer School 25-27 August Paris - NO places left http://www.ami-communities.eu/wiki/LL_Summer_School/Registration Stay tuned for pearls of wisdom from the 80 participants!
LLSS-2010 Living Lab Summer School Being Launched from Paris by European Astronaut and Former French Minister Claudie Haignere 12:53 PM Aug 25th
http://www-sop.inria.fr/teams/axis/LLSS2010/ecoleLL
LLSS-2010: You can learn to innovate. Raising the innovation culture unleashing the innovation potential of a territory