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Cultural PR ConferenceNational Maritime MuseumLondon

January 2012

Roberta Doyle

Director of External Affairs

National Theatre of Scotland

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When it all goes horribly wrong……. 

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When it all goes horribly wrong……. ……the Controversialist Approach 

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Crisis Press

_______________ 

•  Stay calm

•  Listen objectively, don’t interrupt and don’t take it personally 

• Take detailed notes/record conversations

• Ask to ring back

•  If you don’t know the answer, say so 

•

Consult• Your job is to remain professional

•  If the coverage is bad but true…….. 

•  If the coverage is bad but inaccurate….. 

If it does go horribly wrong….. 

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Crisis press and Issues/Incident Management:

Avoid the crisis culture by having a written Plan

- out of hours numbers, key contacts, insurers, lawyers 

- decide spokespeople in advance ie Chair, Curator, Artistic Director etc 

- identify issues eg Health & Safety, political, religious, personal 

Establish a no-blame culture

Have a reputation management working group

Crisis Press ___________  

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When it all goes horriblywrong……. 

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When it all goes horribly wrong…….