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Robert & Sheri Blackman’s Telephone
Interviewed Leads Secrets!
Discover how to set 2 to 4 appointments out of every 10 people you call!
Learn how to take the FEAR out of making phone calls and become a top
distributor in your Network Marketing program!
Inside You’ll Discover:
- Phone Scripts that set appointments!
- Emails that get prospects to watch your video or read your information
- Text messages to help you get more people to show up to your
appointments
- How to close your prospects on the phone the first time you call them
- Plus, much, much more!
Get Your Telephone Interviewed Leads at:
www.ProfitLeadsUniversity.com
Telephone Interviewed Leads
What Are they?
Telephone Interviewed Leads are people who have opted into a website looking for
more information on starting their own business and/or making money from home.
We then take those leads and send them to a Call Center and they will dial between
25 and 50 people to get one interviewed lead who says they want someone to
contact them about making additional money from home.
What information do you get with them?
- First and Last Name
- Email address - Telephone Number
- Agent they spoke with (very important) - How much extra money would they like to make monthly
- How much time can they spend each week on your business - If you found the right business would you invest at least $100 to get started - Gender
- Best time to call them
What kind of response should I expect?
Having called over 50,000 leads in our career here’s our averages:
- 100 calls made
- 20 to 40 appointments set - 10 to 20 people will show up to the appointment
- 5 to 10 people will become a customer or a distributor - Commit to at least 90 days of calling as it takes that long to see results!
Your goal is to call each lead, verify their email, send them a video to watch about
your Network Marketing Program and set a follow up time to answer any of their
questions.
When you speak with them on the follow up your goal is to start with the following:
Ask them 4 qualifying questions to get them to either become a Retail Customer or a Wholesale Distributor.
There are only three possible outcomes when you call to set an appointment:
1. Get a live caller
2. Get a voice mail
3. No answer or no voice mail set up yet
Sample Phone Script
Get your list of prospects that you have received from Profit Leads and sort them
by Morning, Afternoon and Evening contact times.
We’ll be basing my examples here on calling 100 Telephone Interviewed Leads a
month. We recommend calling 25 leads at one time, or at least 5 leads per day.
SPEAKING TO A LIVE PROSPECT:
“Hi is this (prospects name)? This is Robert calling you from
Oklahoma. The purpose of my call is you recently spoke with a
gentleman from my office by the name of Max about our business.
I’m calling today to just verify your email address so I can send you
a video to watch to see if this is a fit or match for you. If I give you a
website will you watch a short video that tells you how our program
works? (Have them verify their email, or read it to them) Great,
here’s how the process works (prospects name).
Watch the video I send to you today and write down any questions
you have. We have a proven game plan to increase your income in
the next 90 days and I’d like to tell you more about that once you
watch the video.
What’s a good time tonight or tomorrow to call you back and answer
your questions and tell you about our 90-day game plan? Great, be
looking for an email that says: We Just Spoke on the Phone. See you
at 9pm tonight!”
Be sure to take good notes and actually have your planner out when you are
making phone calls so you don’t over-book appointments. Remember, only about
50% of those who set an appointment with you actually show up to the
appointment! So, the more relaxed and upbeat you are and less “salesy or pushy”
the more people will actually show up to hear about your proven 90-day game plan!
You can hear me call 25 Telephone Interviewed Leads and set 10
appointments at my website now: Just Click Here to Listen!
EMAIL TO YOUR PROSPECT YOU SPOKE LIVE WITH:
Subject, John, we just spoke on the phone
Hi John,
Here’s the video to watch about the business we spoke about today:
www.YourWebsiteGoesHere.com
Watch the video, write down your questions and I’ll call you at 9pm
eastern time tonight per our conversation.
When I call you be sure you have a pen and paper as I’ll be going
over our proven 90-day game plan to $1,000 or more per month.
See you then!
Sincerely,
Robert Blackman
(405) 833-6899
LEAVING 1st VOICE MAIL:
“Hi John this is (your name). My name is Robert and I’m calling you
from Oklahoma.
The reason for my call John is you recently spoke to a gentleman in
my office by the name of Max about our business.
He took down your email at (read their email) and what I’m going to
do is forward you a video to watch that explains more about how our
program works.
We are looking for people in the Atlanta, GA area (mention their City
and State) and I’d like to set up a time to talk with you about how we
can significantly increase your income over the next 90 days with our
proven game plan.
Be looking for an email from me that says: John, I just left you a
voice mail.
Watch the video, write down your questions and either email me or
call me to set up a time to chat.
Enjoy the video and I look forward to going over our program with
you, have a great day!”
LEAVING 2nd VOICE MAIL:
“Hi John this is (your name). My name is Robert and I’m calling you
from Oklahoma.
You had spoken to Max about our business and I sent you an email
with our information to review.
Give me a call back if you’re looking to change your financial
situation in the next 90 days.
Thanks!
He took down your email at (read their email) and what I’m going to
do is forward you a video to watch that explains more about how our
program works.
LEAVING 1st VOICE MAIL:
“Hi John this is (your name). My name is Robert and I’m calling you
from Oklahoma.
The reason for my call John is you recently spoke to a gentleman in
my office by the name of Max about our business.
He took down your email at (read their email) and what I’m going to
do is forward you a video to watch that explains more about how our
program works.
EMAIL TO YOUR PROSPECT YOU LEFT A VOICE MAIL MESSAGE:
Subject, John, I just left you a voice mail
Here’s the video to watch about our business I left you a message
about today:
www.YourWebsiteGoesHere.com
Watch the video, write down your questions and email me or call me
to set up a time to go over how our program can increase your
income over the next 90 days or less!
Talk to you soon.
Sincerely,
Robert Blackman
(405) 833-6899
PS Watch the video and email or call me to schedule a time to go
over it. I have a proven 90-day game plan to get you to $1,000 or
more a month, working part-time, from home!
If you are going to contact the leads that you get from us each month use the
above email and phone script to call and email your leads.
You can simply send them to your site and ask them to WATCH the Video.
There are many options for you to choose from when it comes to videos.
Our suggestion is to find a video you like and are excited about on your company’s
YouTube Channel or your very own website.
Do not send them to another landing page where they must opt-in again!
That’s the kiss of death.
You want them to watch your video, read your .pdf or listen to a recorded phone
call, that’s the #1 Goal you have when you set an appointment.
Set the appointment, get the video to them, follow the closing questions listed in
this training!
What you want is for your prospect to watch a video and then ask you questions.
Then, we suggest sending them to your replicated website if they want more
information.
And, don’t be afraid to take their order over the phone, or even 3-way them into
your company. Do not, and I’ll repeat, do not TRUST that they will go back to your
website “later” and join. 99% of them will not and you’ll lose them forever. Take
their order while the “iron is hot!” You can also, in most companies, just login to
your back office and can enroll a customer or distributor there very easily.
Remember, if someone is “open” it doesn’t matter what you get to them, a
brochure, a VIDEO, a website, an Interview, a conference call, etc. If they are NOT
open, then nothing will work.
So, don’t get caught up on trying to figure out which is the best tool to use.
I would email them at least once a week until they respond with a no or yes.
If you call one of the leads and they don’t answer send this email:
EMAIL TO YOUR PROSPECT WITH NO VOICE MAIL:
Subject, John, I just tried to call you
Hi John,
Here’s the video to watch about our business you spoke with Max
from my office a few days ago:
www.YourWebsiteGoesHere.com
Watch the video, write down your questions and email me or call me
to set up a time to go over how our program can increase your
income over the next 90 days or less!
Talk to you soon.
Sincerely,
Robert Blackman
(405) 833-6899
PS Watch the video and email or call me to schedule a time to go
over it. I have a proven 90-day game plan to get you to $1,000 or
more a month, working part-time, from home!
You can also text your video to your prospects and remind them of the appointment
time to increase your show up rates.
And, if you get an incorrect phone number we replace those leads free of charge.
Sample Texting to Those You Don’t
Talk to Live
First Text:
“Hi John, I understand you spoke with Max in our office recently and you shared
that you were interested in making money from home. Our company is looking for
leaders in your area. If I send you a video with all the details, will you watch it? If
so, what’s your email? Thanks, Robert Blackman”
Second Text After They’ve Answered Yes:
“Here’s the video that gives you an idea of our company and how you can make
money with us: www.YourWebsiteGoesHere.com I’ve got a Proven 90-Day Game
Plan to get you to $1,000 or more per month. Watch the video and then text me a
good time to talk so I can explain our 90-Day Game Plan!”
Sample Texting to Confirm Your Set
Appointment With Those You Spoke
on the Phone With: First Text:
“Hi John, it was great speaking with you today. I’ve sent you an email with the
video to watch before our appointment at 7pm tomorrow. Watch the video, write
down your questions and at our appointment I’ll go over those and our 90-Day
Game Plan to get you to $1,000+ a month! Thanks, Robert Blackman”
Second Text After They’ve Answered Yes:
“Here’s the video that gives you an idea of our company and how you can make
money with us: www.YourWebsiteGoesHere.com I’ve got a Proven 90-Day Game
Plan to get you to $1,000 or more per month. Watch the video and then text me a
good time to talk so I can explain our 90-Day Game Plan!”
The 3-Step Interview Process with
Our Telephone Interviewed Leads
This technique will take an extra step or two, but it will yield you more
signups in your program. Here’s the steps you take during this process.
1) You call up the prospect and tell them you’d like to set up an interview
time to go over their interest in starting their own business.
2) You have that interview and ask them pre-qualifying questions we’ll
provide you, or you can make up your own and then, in your opinion if the
prospects are ready to look at what you’re doing, setup a third appointment
to share with them your opportunity.
3) At this point you get to decide if you just send them your website and
information and set up a time, or do you set up a time and you watch
together, just like a head hunter for a Major 500 company would do.
This method is the best.
Why?
When you give the information to the prospect and then you set an
appointment, they will no-show you for one of two reasons. One, they never
watch the video and see your call and let you go to voice mail as life got in
the way and they are embarrassed and let your call go to voice mail. Two,
they did watch the video or website and decided they didn’t like the products
or services you have. They decided they didn’t want to spend $99 to $499
to join your program. But, if you are THERE with them when this discovery
happens you can overcome their objections. (We have those in the back of
this booklet as well to help you through the objection process.)
Here’s why this “Interview” process works.
1. Most everyone has posted their resume on Monster, Indeed and other
job-hunting websites.
When a head hunter or someone from the Human
Resources calls you and says: “Robert, I got your resume
and I’d like to set up a telephone interview this week
with you. How about Thursday night at 7pm?”
2. You make sure no matter what, you make that appointment, right?
Have you ever missed a job interview? Then, you tried to call them
back and set the interview again? Only to find out that you’ve been
passed by? What we are trying to do here is reverse the POSTURE to
you, the distributor away from the prospect. That’s why the
“Interview Process” works.
3. The person who is asking the questions is the one whom is in control.
We want YOU to be in control of the interviewing process. Yes, you’re
interviewing someone for a 100% commission job where they own
their own business. This take a little time and it’s just important for
the prospect as it is for you. This is the reason we are so successful
with these Telephone Interviewed Leads because we know how to
interview them!
Here are the steps and then we will go into the details
on what to say and how to make this process works.
Step 1: You call the prospect who has already opted in and already spoken
to an agent at the phone room. They have already said yes TWICE. We call
that lead being “Teed Up” for you in the golfing world lingo. The purpose of
this call is to set up the interview. Just like a head hunter or a H.R. person
would who found your resume on Monster or Indeed. It’s a short and sweet
call and you are clear with them what the next call will be all about (scripts
listed below).
Step 2: The Interview itself. Remember, your prospect has opted in, been
called by the phone room, called by you and agreed to an interview. That’s
what we call a “HOT LEAD!”. Don’t fall into the trap of telling the prospect
too much before the interview. Don’t get excited that you skip a step.
There is a method to this “prospecting madness”, so trust the process
please! It’s on Step 2 that you personally determine if you want to take this
candidate to the next and final step and introduce them to your program or
not. You’re building a team. Imagine if you were a Mercedes Benz Sales
Manager. You wouldn’t just throw anyone with a heart beat out on the lot to
sell $100,000+ cars, would you? Of course not. The problem in Network
Marketing we tend to lose posture in the prospecting process as we are so
desperate and excited to even have a bite on the hook that we begin to beg
instead of interview. (You can ask them any questions that you want, but we
have a series of ones that have worked well for us listed below).
Step 3: This step is where you’re going to have to use your own judgement
through “trial and error”. Our philosophy is that the key to recruiting is to
create and maintain curiosity if you can until you show them your business
presentation. As soon as you say: “skin care, coffee, transfer buy, weight
loss, energy drink, legal services, etc.,” you give the prospect ammunition to
say this:
“Oh, neither me or anyone I know would be interested in any kind of
those things, but thank you anyway, click”.
To recap, at this point your prospect has:
- Opted in
- Spoke with a phone agent
- Spoke with you to set up an interview
- Had the interview
- Still ready for more information and see what you have
- THAT’S FIVE YESES!
At this point you already know if this prospect is a good candidate for either
just being a customer or a distributor with you!
Now, there are two ways to proceed neither one is going to yield significant
more results than the other. You just must pick which one is either best for
you or best for the process.
A) You tell them you are going to forward your information about your
company via email or text and set up another time to go over the
program, answer their questions, sign them up and/or get referrals.
The challenge here is, of course, you give some of the posture back to
the prospect and they can choose to “No-Show” you for whatever
reason. One, being they never got around to watching the information
and when you called they let you go to voice mail out of
embarrassment. Second, someone at their home, friends or co-
workers “got to them”. They watched it with them or based on their
request to help evaluate the opportunity and they blew them out of
the water.
B) The alternative to step “A” above, you set the appointment with them
and ask them to be in front of a computer and you watch the video
with them and answer their questions an overcome any objections
they may have. We have an “Overcoming Objections” section for you.
But, you may also get some guidance from your sponsor or growing
upline to help you in this vein.
Listed below is the exact scripts you will use for all three steps to
insure your success. Remember, what makes this technique work is
that are acting like a head hunter or someone from a HR department
and you are interviewing 20 candidates that week for just 1 job
opening. And, if you pick the wrong candidate you could lose your
job! You are upbeat, positive, but you are also in control LEADING the
prospect through the process and you have the POSTURE in the entire
interviewing process…much like working for a Fortune 100 or 500
Corporation. This technique “mirrors” the real-world situation that
most prospects have found themselves in. So, but mirroring this
process with an Entrepreneurial twist you gain control of the
conversation and you are the one asking the questions. And, who is
normally in charge of a conversation? The one asking all the
questions!
Step 1: “Hi is this Mary? Hi Mary, my name is Robert and you and I
have never spoken before, but just recently you did speak with Jane
from our office and she said you were doing some research online
looking to make extra money or start a business from home. Have
you already found something, or are you still opening to look at what
we have?” If they say “yes, they are still open”, but sure you have your
calendar open and you pick the time and say: “Mary, based on your
interest level I’d like to just do a short interview at 7pm on this
coming Thursday to see if you are a match for our program. Would 7
central on Thursday night work for you?” If they say they are not
interested or never talked to Jane, then ask them if they know of anyone
who would be interested in making an extra $1,000 to $2,000 a month
working part time from home. That may reel them back in, give you a
referral or a hang up! Just so you know if someone says they never spoken
with a phone room agent we will replace that lead free of charge. It does
happen, people change their mind, or you caught them on a bad day.
The purpose of call #1 is to book the interview. Don’t explain it. Don’t give
them a website. This is like a job interview and to see if the prospect has
the entrepreneurial spirit and commitment it takes to succeed. Explain to
them that the second interview really allows both of you to ask questions to
see if this is a fit or match for you and allows your and your company to
have over a 95% success rate in helping others succeed in their very own
business! (Our motto is: “When a professional shows up it doesn’t
matter how old or young the company is, it doesn’t matter what the
product line is it doesn’t matter what the pay plan is, and it doesn’t
matter what the system is, they succeed regardless!”) Unfortunately,
not everyone you encounter will be a Professional that’s why we have these
systems in place to keep you, the leader, able to just point and recommend
instead of everything having to go through you!
Step 2: You and Mary meet for the actual interview. Remember, we are
trying to MIMIC the success of a job interview during this interview to
determine if the prospect has what it takes to become an entrepreneur and
Network Marketer. The questions below is what we use, but you can use
your own, or even mix it up and use some of ours and yours in tandom.
This is not a long call. Maybe 15-30 minutes max. The person in control
here is the one who asks all the questions, which is YOU! This gives you
POSTURE instead of you basically begging the prospect to sign up or give
you some names so you can sign someone up from their referrals.
This is important to note, by taking on the “Interview” angle instead of
just setting an “Appointment” you are psychologically in charge of the
process. You have your prospect on their heels a bit and they are going to
try to say things to you that will impress you, much like you would on a job
interview. We are jut borrowing the posture, we are not implying this a job
and you should NEVER do that. Instead, try and follow the questions below
and you’ll see why this process works.
“Okay Mary, what I’d like to do is ask you a few questions to get to
know you better and then finish up with some general questions that
help us have 95% success rate in helping those who are serious
about making extra money from home and becoming an
entrepreneur. Sound good to you? Okay let’s get started”!
1. Tell me a little bit about yourself. Where were you born and did
anyone in our family ever own their own business?
2. Have you ever owned or run your own business before?
3. What made you start looking and researching now?
4. What do you currently do now for a living?
5. What days of the week and how many hours a week can you
invest in your business?
6. Will there be anyone helping you or will you be going it all alone.
7. What do you think your strengths are?
8. What do you think your weaknesses are?
9. Are there any specific industries that you are most passionate
about?
10. Would you prefer to do business over the phone and the internet
or in person?
11. How hard are you willing to make it work?
12. How many hours a week can you work and tell me about your
typical day.
13. How much capital can you realistically invest in starting up and
how much can you maintain monthly?
14. How much money would you like to make your first year? Your
second year? Year five?
15. How quickly are you looking to replace your income at work or
are you willing to do both for an extended period of time?
16. Do you have support at home or with your family and friends.
17. Are you willing to work at least 30-90 day before you turn a
profit?
You then say:
“Mary based upon your answers to these questions you qualify for
the next interview where we tell you more specifically about our business, how we can help you succeed and how much income
potential you can make on both a part-time and full-time basis. I have two openings, one Wednesday and one on Thursday, which
works best for you?”
Step 3: Set up another time with Mary to show her your program. There
are two schools of thought here. Now, that you have spoken with Mary and
she seems like a real “go-getter” and she wants to know NOW what you’re
doing, you could go ahead and send her your video, .pdf or company
website in advance of your next appointment. There are two disadvantages
of this technique, although you can still use it. First, she “no-shows” your
next interview. Why? She didn’t have time to watch your video because life
got in the way. When Mary sees your caller ID she lets it go to voice mail.
Secondly, she did watch the video and pre-judged your program and decided
on her own that the program wasn’t for her…so she ignored your call and all
that time you have spent with Mary is wasted.
What I suggest is you tell Mary to be in front of your computer on the next
interview and you walk her though the video, website, product line, how you
get paid and how to start. That way, you are in control of the content and
you’re able to answer her objections in real time and help her understand
exactly what she’ll be doing, and this is the kind of help she can expect
when she joins with you! (If you aren’t confident to do this last step, or any
of the steps, get with your sponsor or growing upline, I’m sure they’ll be
more than happy to help you!)
This method takes a bit longer and you will still get no-shows at your
prepared times for an interview, but they will be less than with the
appointment method. I suggest you try 10 each way and you’ll get a feel for
which one works best for you.
So, what is the flow and outline of the 3rd and final interview?
1) I would first have them watch a 3-7-minute video. No 20-30-minute
videos or Mary may hang up or interpret the video and say she must
go.
2) Show a quick video and ask if she has any questions.
3) Show the product and services and ask if she has any questions.
4) Show her a simplified method of how she gets paid and ask if she has
any questions. (Note; showing her how she can break even or get her
initial outlay of money is key here. If it’s $499 to join, show her that
she only needs 3 or 4 to sign up and she gets her initial investment
back, etc. Then, show her how to get to $1000 a month, $2,500 a
month and even $5,000 a month or above if you can do that quickly).
Refer to the closing or overcoming objections section in the back of
this booklet to help you get the order right NOW while you’re on the
phone.
Also, get with your upline as they may have already perfected a winning
method of what to say and show your prospects via the phone or zoom to
sign someone up!
Closing tips: How to Close Your
Prospects! - It’s a natural byproduct of following up with prospects at the appointment
- Exposure to Exposure is your job
- Goal is education & understanding to your prospects
- You need Good Posture and Command of the process
- You need to ask good questions, which puts you in charge
Here’s how the Professional Network Marketer approaches “Closing”
- They are emotionally detached
- Their goal is education and understanding
- They are extremely assumptive and shocked that someone wouldn’t want
either the product/service/opportunity in their lives!
- Most amateurs are apologizing and don’t realize it
- They know that people are joining with “them”, and they take pride in that
- They are always prepared. You know your website, your pay plan, your cost
of joining, products on hand, applications, the company number to 3-way
them in, they know how to take an order in person and place it later, etc.
You are a Pro!
After your prospect sees your information an Amateurs Say:
“What did you think?”
Professionals ask Leading Questions that invoke positive responses:
- Did it make sense to you?
- Pretty exciting, isn’t it?
- What did you like best about what you saw?
- What did you like best? (i.e. the product or the opportunity?)
- On a scale of 1 to 10, 1 being no interest at all and 10 being you’re ready to
get started right away, where do you see yourself?
- Anything over a 1 is good!
Act like a Consultant, or a Coach and not as a Salesperson, to help them solve their
problem.
4 Closing Questions to Ask
Question #1: Bob, based upon what you’ve just seen (or read or listened to), if
you were to start with us on a part-time basis, about how much money a month
would you need to earn per month in order to make this business worth your time?
Then, just wait for the answer.
Never suggest a number like “You’d like to make $10,000 a month, wouldn’t you?”
Never say that. Now, it doesn’t matter if they say $500, $1,000, $5,000 or even
$10,000 a month.
Sometime distributors fall into the trap of trying to sell a $10,000 a month
opportunity and all your prospect really wants is an extra $500 a month. So, let
them OWN their number, don’t feed them a number, let them tell you what it is and
that helps you identify who you are speaking with!
The key is to “let them tell you what dollar amount is exciting to them”!
Let’s pretend they say $2,000 a month.
You say “great” and go to the next question.
Question #2: About how many hours a week do you think you could dedicate in
this business in order to make that $2,000 a month?
Then, just wait for the answer.
Let’s pretend they say “10 hours a week”.
You say “great” and go to the next question.
Question #3: About how many months would you be willing to work those 10
hours a week in order to develop a $2,000 a month passive, residual income?
Then, just wait for the answer.
You can get unreasonable answers here. They may want to make $10,000 a month
and commit 2 hours a week and in 2 months’ time.
Then as a consultant, with your “consultant type mindset” what do you need to do?
You’ve got to tell them that’s an “unrealistic expectation”. “But, if you’re willing to
change one of these 3 numbers, we can get you there”. They must change the
dollar amount, the number of hours and/or the number of months.
If they aren’t willing to do that then say “this program might not be for you then”.
Let’s pretend they say “6 months”
Question #4: If I could show you how to get that $2,000 a month income, those
10 hours a week over the next 6 months, is there anything else you need in order
to get started? Anything else you need to know to get started?
Then, just listen for the answer.
About 90% of the time they will say:
“If you can make that happen, then I’m ready to get started!”
By asking these questions and in this order, you’ve allowed THEM to create this
reality that they can get excited about!
Some people are going to shock you and you’ll think that they’ll want $10,000 or
more a month but all they really want is an extra $500 a month.
Maybe they’ve just had a talk with their spouse and they want to buy a new car, or
fix up the kitchen, or just talking about their bills and they just want to pay off their
credit cards!
Then, your job is to help create a “ROADMAP” in order for them to make that
happen.
SUGGESTION:
I find that if you can help them reach their first or even second pin level in their
first 90 days they will stay long term.
And, be sure to “Show Them the Money” when they get to those ranks!
My wife Sheri and I have built our career on calling leads.
We had to, as we ran out of people to talk to that we know.
Trust this 90-day process.
Fill your pipeline with good prospects.
Don’t get discouraged that someone doesn’t join the day you follow up with them.
That rarely happens.
Just think of how long it took you to join after you heard about your opportunity.
Was it a day? A week? A month?
I call between 25 and 100 people a day with these techniques.
I never have to worry about having people to talk to or sign up as a customer or a
distributor in my program.
It is a great feeling knowing when you wake up in the morning not only do you
have plenty of appointments, but that your entire organization does to!
www.ProfitLeadsUniversity.com
5 Ways to Overcome the Objection:
“Let Me Think About It”
What would telephone selling be like without a daily dose of:
“Let me think about it?”
Probably much easier and much less frustrating. But since the objection is not going to go away any time soon perhaps now is a good time to look at some ways to tackle it.
Is it Real?
When a prospect says “let me think about it”, is he telling the truth? Some prospects toss out this classic objection because they simply want to get rid of you.
They say it, not because they mean it, but because it is a polite method of getting you off the line. The trouble is, if you are not savvy to this brush off, you can waste
a lot of time and energy following up with e-mails and phone calls.
On the other hand, some prospects really DO need time to think about it. Some need time to ponder their options while others like to simply digest the information
to ensure that they do not make a snap decision.
The challenge here is that if you are a cynical sales rep who has heard the objection time and time again, you may not take the prospect seriously and fail to follow up
and hence, lose the opportunity.
So how do you tackle this devilish objection? Here are four approaches.
#1: Say Nothing
Here’s how it works: when they tell you they want to think about it, say nothing. That’s all there is to it. Just wait patiently.
Silence over the telephone creates a vacuum and most prospects get uncomfortable
with the silence. After two or three seconds, most feel the compelling need to fill the void with words.
You will be absolutely amazed at how well this technique works as long as you can
discipline yourself to hold your tongue for a few seconds. Typically, the prospect will elaborate on the “let me think about it” objection and this often uncovers the real objection.
For example, they might explain that they have to speak to their spouse or their partner. Suddenly you discover another player in the game. They may reveal that
they are looking at other proposals and now you know you are in a competitive situation. Or they may simply not be interested at all. In any event, you have more
information upon which to base your next step.
#2: I am Not Sure I Understand
This is a powerful response to the objection. When the prospect explains that they would like to ‘think about it’ pause for a second or so and then slowly say, “I am
not sure I understand.” The trick here is delivery.
Be subtle and use the tone of your voice to show surprised confusion, not belligerence. Do not utter a word. Let silence do its work. When the prospects hear the confusion in your tone they almost automatically feel the compelling need to
‘come to your rescue’ and elaborate further on their hesitancy.
#3: Give Them the Time and Get a Commitment
Another approach is to grant them the time but put a time limit on their pondering. For example, Prospect: “Well, let me think about it.”
You: “I understand completely, John. A decision like this needs some time. And
what I would like to recommend is that I give you a call next week to get your thoughts and to determine the next steps. How does Wednesday at 8:45 look on
your calendar?”
If the prospect accepts the recommendation the objection is probably legitimate. The prospect needs time for whatever reason. You know this because they have
agreed to a specific time and date. It shows commitment.
Again, the key is to not only get a follow up date but also a specific time.
This approach is very non-threatening and is perfect for prospects who legitimately want more time. They will appreciate your courtesy and understanding. This is why
you deliberately empathize with the prospect by saying you “understand.”
These types of prospects do not like being cajoled or pressured. If you push too hard, they will say no to your offer because they do not like you and your ‘aggressive’ approach. Your offer could be extremely valuable and well-priced but
these prospects value trust and relationship more.
If the prospect balks at your first suggestion, try another date and time and see if they positively respond. If they balk again, ask when would be a good time and
date. If they cannot make a commitment chances are they are brushing you off and your time is probably better spent elsewhere.
#4: Probe for Legitimacy
Here are some techniques to determine the legitimacy of the objection. Begin by empathizing with the prospect and then gently ask a question to get the prospect to
clarify.
For example: Prospect: “Let me think about it.”
Rep: “I understand completely. If I were sitting where you are now I’d probably want to think about it too. If I may, one quick question:”
“what concerns so you still have? Or…
“what’ is causing you to hesitate?” Or…
“what is your number concern about not proceeding further?” Or…
“what will your final decision will be based upon?”
This type of probing gets the prospect to open up and to help you determine if the objection is real or otherwise.
#5 The Level With Me Response
One of the best ways to deal with this objection is to ask the prospect to be
completely candid with you. Here is how it works:
Prospect: “I’d like to think about it.”
Rep, “Fair enough. But John, we’ve spent a bit of time reviewing your situation and there seems to be a good fit. Please level with me, “What’s holding you back?”
The technique has a few things going for it. Note the use of the prospects name. It
is used deliberately to create a bond of familiarity. It also gets the prospect to listen more closely.
Next, the rep points at a “bit of time” was used up and the implication is that the rep is at least owed an explanation. In addition, the rep uses a colloquial expression – level with me- which in effect, is saying to the prospect ‘hey, no games here, let’s
be honest with one another.’ Finally, there is the use of good old fashioned politeness when the rep uses the word ‘please.’ It is a wonderful approach.
Summary
Don’t let your prospect off the hook when you hear this objection. Try one of these
five techniques and see how they work for you!
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