Robert Peasnell - PPMA/TMP Research Project - Engaging in Employees Using Digital Channels - PPMA...
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Transcript of Robert Peasnell - PPMA/TMP Research Project - Engaging in Employees Using Digital Channels - PPMA...
Social media Ultimate solution .... or latest fad?
What is TwitterFacebook
Linked In etc
Golden rules of engagement
• Engagement activity raises expectations
• Not a one-way conversation• Nothing beats great face-to-face
communication• Must be lived from top down• Line management advocacy vital• Not ‘one size fits’ all
Social media in Local Government
95.9% - use social media 95.8% - post news stories
and information89.8% - promote specific
events and campaigns28% - engage in
forums/blogs67.8% - have a social
media policy80% - members using
social media
28.6% - time prevents them from using social media
85.6% - believe social media would not replace traditional methods
24.6% - use as one-way channel
34.7% - gave 4/5 or 5/5 for effectiveness
91.5% - will use social media more in the future
•
The digital landscape
Social media definitions
Today I am working on this
This is why I do my job
This is where I work
Watch me work
I am good at workingThis interests me
Vast virtual communities
Societal trends driving these changes
Personal MobileSocial
SOCIAL10
• Creates a many-way dialogue between audiences and brands in trusted venues
• 169,626,516 blogs worldwide, and in the last 24 hours 101,815 new blogs were created.
• 42% of bloggers say they blog about companies they love (or hate)
• Social as a channel is ‘always on’
PERSONAL11
• Everyone has personal digital experiences
• Projects that create dialogue and build trust with audiences deliver better results
• Challenge is finding ways to treat staff individually and offering the right experiences
12
• In 2012, Smartphones will outsell PCs
• Over half the UK population now own a smartphone
• Facebook has 425m users accessing via mobile
• 92% of intranets and websites cannot be accessed from mobile devices
MOBILE
DIGITAL REALITY
13
• Digital is becoming physical, and the physical is being augmented by digital
• We will mix real and augmentation so seamlessly we won’t know the difference
• We will have ‘always on’ presences and perpetual opportunities to be in front of audiences
The opportunity for internal comms
Challenges
• IT restrictions
• Data protection & privacy
• Mistrust of social
Limitations of email & intranet• Difficult to organise• Resource intensive• Centralised management• Outdated technology
Potential benefits
• Better internal knowledge sharing
• Real-time collaboration• Faster problem solving• Increased employee
engagement• Better mobile working
What does it look like?
Social Listening
• Knowledge repository
• Supports collaboration
• A platform for idea exchange
Wikis
• Knowledge repository
• Supports collaboration
• A platform for idea exchange
A website developed collaboratively where every user has the ability to add and edit content.
Blogs
• Promote two-way communication
• Engage and discuss
• Less formal than newsletters and corporate bulletins
HSBC smartphone app
Yammer
• Could be described as a ‘Facebook for companies’
• Easy to use and encourages collaboration
• Can potentially fulfil the opportunities presented by Wikis and Blogs
• Mobile app opens up communication to non-office staff
Pinterest• Fastest growing social network• Users ‘pin’ images to create a feed• Can be used for internal engagement as well as
portraying the culture externally
Getting started
27
• Start by listening • Be open• Identify potential champions• Get senior managers involved• Embed it within existing
processes• Provide toolkits and training
QUESTIONS
28
Thanks for listening