Robert Looney Americas Enterprise & Government …...Performance tests, such as SYSmark and...

Intel Confidential – Do Not Forward

Robert LooneyAmericas Enterprise & Government SalesIntel Data Center Sales Group

Intel Confidential – Do Not ForwardIntel Confidential – Do Not Forward

NOTICES & DISCLAIMERS

Intel technologies’ features and benefits depend on system configuration and may require enabled hardware, software or service activation. Performance varies depending on system configuration.

No product or component can be absolutely secure.

Tests document performance of components on a particular test, in specific systems. Differences in hardware, software, or configuration will affect actual performance. For more complete information about performance and benchmark results, visit http://www.intel.com/benchmarks .

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more complete information visit http://www.intel.com/benchmarks .

Intel® Advanced Vector Extensions (Intel® AVX)* provides higher throughput to certain processor operations. Due to varying processor power characteristics, utilizing AVX instructions may cause a) some parts to operate at less than the rated frequency and b) some parts with Intel® Turbo Boost Technology 2.0 to not achieve any or maximum turbo frequencies. Performance varies depending on hardware, software, and system configuration and you can learn more at http://www.intel.com/go/turbo.

Intel's compilers may or may not optimize to the same degree for non-Intel microprocessors for optimizations that are not unique to Intel microprocessors. These optimizations include SSE2, SSE3, and SSSE3 instruction sets and other optimizations. Intel does not guarantee the availability, functionality, or effectiveness of any optimization on microprocessors not manufactured by Intel. Microprocessor-dependent optimizations in this product are intended for use with Intel microprocessors. Certain optimizations not specific to Intel microarchitecture are reserved for Intel microprocessors. Please refer to the applicable product User and Reference Guides for more information regarding the specific instruction sets covered by this notice.

Cost reduction scenarios described are intended as examples of how a given Intel-based product, in the specified circumstances and configurations, may affect future costs and provide cost savings. Circumstances will vary. Intel does not guarantee any costs or cost reduction.

Intel does not control or audit third-party benchmark data or the web sites referenced in this document. You should visit the referenced web site and confirm whether referenced data are accurate.

*Other names and brands may be claimed as property of others.

Intel, the Intel logo, Xeon, and Optane are trademarks of Intel Corporation in the United States and other countries.

© 2019 Intel Corporation.

2

http://www.intel.com/benchmarks

http://www.intel.com/benchmarks

http://www.intel.com/go/turbo


IT’S NO LONGER – “BUSINESS AS USUAL”

1. ESG 2017 (https://www.emc.com/collateral/analyst-reports/esg-dellemc-it-transformation-maturity-report.pdf) 2. IDC 2018 Predictions https://www.forbes.com/sites/sap/2017/10/31/idc-2018-predictions-if-youre-not-in-the-cloud-youre-isolated-from-innovation/); 3. KPMG 2017 (https://assets.kpmg.com/content/dam/kpmg/us/pdf/2017/06/us-ceo-outlook-survey-2017.pdf)

In the 2020’s,

71%of IT organizations cite legacy

infrastructure as biggest barrier to business transformation1

Rapid, disruptive change is the new normal

50%of global GDP will be digitized by 2021, with growth coming from

digitally enhanced offerings.2

75%of the S&P 500

companies will be new3

3

https://www.emc.com/collateral/analyst-reports/esg-dellemc-it-transformation-maturity-report.pdf

https://www.forbes.com/sites/sap/2017/10/31/idc-2018-predictions-if-youre-not-in-the-cloud-youre-isolated-from-innovation/

https://assets.kpmg.com/content/dam/kpmg/us/pdf/2017/06/us-ceo-outlook-survey-2017.pdf


YET BUSINESS CANNOT COMPETE ON OLD INFRASTRUCTURE

1. The Enterprise Strategy Group, 2017; (https://www.emc.com/collateral/analyst-reports/esg-dellemc-it-transformation-maturity-report.pdf)2. IDC 2015 (https://www.emc.com/collateral/analyst-reports/idc-why-upgrade-server-infrastructure.pdf)

Slow Deployment of new services

Data influx swamping storage

Network bottlenecks

workforce skills mismatch

Security exploits growing

Silo’d applications & data pockets Outdated infrastructures

result in a 6X slower rate for product innovation and time to market.1

AT 4 YEARSserver

performancelags 33%and

maintenancecosts climb 148%2

4


https://www.emc.com/collateral/analyst-reports/idc-why-upgrade-server-infrastructure.pdf


INCREASED RISKS OF OUTDATED HARDWARE & SOFTWARE

Loss of functionality

ComplianceConcerns

IncreasedRisk

Higher Maintenance costs

Outdated hardware and software hinders innovation

Loss of OS security patches and updates; loss of 3rd party software support

May fail to meet industry standards and regulations: GDPR, HIPAA, PCI, SOX, US FISMA, NIST’s SP 800-53

Rev 4 Guidelines, FedRAMP

Cost of maintaining legacy infrastructure increases, as does unplanned downtime

5


BENEFITS OF MODERNIZATION

Decrease “Technical Debt”

Modernize legacy applications

Lower TCO

Improve efficiencies

Reduce unplanned downtime

Improve Data Security and Compliance

GDPR ready

Root of trust and multi-layer security

Faster data recovery

SDN for improved network security out to edge

Easier Path to Hybrid Cloud with HCI

Highly scalable performance

Centralized management and orchestration

Faster deployment of services

Gain agility with control

Support expanding workloads and DevOps

Faster insights from data

Support data intensive workloads

Speed time to market of new apps and services

Deliver self-service & Dev-friendly tools

6

Solutions to Accelerate IT Modernization


IT TRANSFORMATION OUTCOMES

Source: Enterprise Strategy Group - https://www.emc.com/collateral/analyst-reports/esg-networking-role-in-it-transformation.pdf

16XIncreased

innovation

Transformed organizations are 16X

more likely to have mature digital

transformation initiatives underway

2.5XImproved

competitiveness

Transformed organizations are 2.5X more likely to believe their companies are in a strong competitive

position

18XFaster time to market


more likely to make faster data-driven

decisions

8XEnhanced IT

spending efficiency


more likely to be cost-competitive with the

public cloud

6XMore inclusion for IT in business strategy

formulation


more likely to be involved in business

strategy development

7

https://www.emc.com/collateral/analyst-reports/esg-networking-role-in-it-transformation.pdf


MODERNIZED IT ENABLES BUSINESS GROWTH

https://www.emc.com/collateral/analyst-reports/esg-dellemc-it-transformation-maturity-report.pdfSources: Data & Analytics Maturity Model & Business Impact and The Digital Business Divide white papers, both from Keystone in 2016, https://www.microsoft.com/en-us/sql-server/data-maturity-model-assessment

2Xnearly double

operating margin

agile IT infrastructure responds to business directives faster

$40Kmore revenueper employee

50%higher average netincome on revenue

8



DECREASE “TECHNICAL DEBT” FROM LEGACY INFRASTRUCTURE

https://www.emc.com/collateral/analyst-reports/idc-the-technology-impact-of-it-transformation-report.pdf

Benefits of modernizing

Increased IT staff efficiency

35% ▪ Re-platform apps for faster time to market and increased speed of service.

▪ Lower maintenance costs of legacy systems

▪ Reduced business impact from unplanned downtime

▪ Improve IT staff efficiencies

IT budget savings

32%Less revenue loss from unplanned

downtime

69%

9




IMPROVE DATA SECURITY AND COMPLIANCE

1. PWC (PricewaterhouseCoopers)2. 2017 Thales Data Threat Report, Advanced Technology Addition3. CSO Article 2015, Application Security Research, US Department of Homeland Security

▪ Deploy latest hardware based security for root of trust protection and full data encryption

▪ Enhanced SDN features for better network security from data center to cloud to edge

▪ Support of compliance requirements: GDPR, HIPAA, PCI, SOX, US FISMA, NIST’s SP 800-53 Rev 4 Guidelines, FedRAMP

▪ Faster data recovery

▪ Reduced data backup windows for less risk

of US multinationals say GDPR is their top

data-protection priority¹

50%of organizations are deploying advanced technologies without the right data security

in place²

63%

of incidents result from exploits in

software³

90%

10

https://www.pwc.com/us/en/services/consulting/library/gdpr-readiness.html

https://www.thalesesecurity.com/about-us/newsroom/news-releases/thales-63-enterprises-using-cloud-big-data-iot-and-container

http://www.csoonline.com/article/2978858/application-security/is-poor-software-development-the-biggest-cyber-threat.html



HYPERCONVERGED INFRASTRUCTURE (HCI) AS A PATH TO MULTICLOUD

1. "2016 State of Hyperconverged Infrastructure,” ActualTech Media, June 20162. Gartner, https://www.gartner.com/newsroom/id/3666917

will adopt a hybrid strategy by 2020, using both public and private

cloud resources2

90%cite operational efficiency

and cost reduction as primary drivers for HCI1

73% ▪ Highly scalable performance and capacity to support mission-critical applications

▪ Improve infrastructure efficiencies, reduce data center footprint

▪ Centralized management and orchestration using familiar virtualization tools and resources

▪ Speed deployment of IT services

▪ Gain agility without giving up control

11

https://www.gartner.com/newsroom/id/3666917



SUPPORT EXPANDING WORKLOADS AND DEVOPS

1. AI Study 2018, Constellation Research https://www.constellationr.com/research/constellation-research-2018-artificial-intelligence-study-02. The Technology Impact of IT Transformation, IDC 2017 https://www.emc.com/collateral/analyst-reports/idc-the-technology-impact-of-it-transformation-report.pdf

More frequent release windows for new

features2

10Xof CIOs plan to

increase investment in AI by more than

50%1

60%Improvement in

ability to develop new apps per year2

64%

▪ Faster time-to-insight from data using advanced analytics and AI technologies

▪ Boost performance for demanding workloads

▪ Faster delivery time for apps and releases

▪ Deliver self-service capabilities and developer-friendly tools

12

https://www.constellationr.com/research/constellation-research-2018-artificial-intelligence-study-0



WHY MODERNIZE WITH INTEL?

Decrease “Technical Debt”

Improve Data Security and Compliance

Easier Path to Hybrid Cloud with HCI

Support expanding workloads and DevOps

13

Avoid End of Support issues

Gain advantages of enabled HW features

Reduce OpEx costs associated with old HW

✓ ✓ ✓ ✓

Bene

fits

Cost

s

CostsEND OF

SUPPORT


SQL Server 2008 and 2008 R2

2018 2019 2020

Windows Server 2008 and 2008 R2

END OF SUPPORT DEADLINES

Find lifecycle support deadlines at: support.microsoft.com/lifecycle

14

http://www.support.microsoft.com/lifecycle/


WHAT DOES END OF SUPPORT MEAN FOR WINDOWS SERVER* 2008/R2 AND SQL SERVER* 2008/R2?

No security updates

Compliance concernsHigher

maintenance costs

There will be no access to critical security updates, opening the potential for

business interruptions

As support ends, your organization may fail to meet

compliance standards and industry regulations

Maintaining legacy servers, firewalls, intrusion systems, etc. gets expensive quickly

15


UPGRADE FOR BEST PERFORMANCE AND SECURITY8 YEAR OLD SERVER + WINDOWS SERVER 2008 R2 VS.2ND GEN INTEL® XEON® SCALABLE PLATFORM + WINDOWS SERVER 2019

https://blogs.windows.com/windowsexperience/2018/04/10/announcing-windows-server-2019-insider-preview-build-17639/#8MquW2poq9ZDc6xS.97https://ark.intel.com/#@Processors1. See slide 80 - SQL Server/Hyper V-Multi-Tenant Virtualization config slide. No product or component can be absolutely secure.

Compute Storage NetworkingMemory4.6X number of cores

2 sockets/28 cores (56 cores total)

Accelerate Compute-Intensive Workloads with Intel® AVX-512, AES-NI

Hyper-Converged Infrastructure supporting up to 4PB (Petabytes)

High performance, advanced flash support NVMe, NVDIMM, Intel®

Optane™ SSD, Intel® Optane™ DC persistent memory

Up to 10x faster networking with Integrated Intel® Ethernet

with iWARP RDMA

Numerous network offloads

10/25/40/50/100 Gb NICs

ACCELERATED DATA ENCRYPTIONBitlocker, AES-NI

SHIELDED VMsWindows & Linux

PLATFORM SECURITYUEFI, TPM 2.0, Secure Boot

Security Security

18X more Memory

256 GB – 4.5 TB (per socket)

with Intel® Optane™ DC persistent memory

More VM’s per node1

16

https://blogs.windows.com/windowsexperience/2018/04/10/announcing-windows-server-2019-insider-preview-build-17639/#8MquW2poq9ZDc6xS.97

https://ark.intel.com/#@Processors


OLD SERVERS COST MORE TO OPERATE

New servers cost 59% less to operate over 3 years, compared to running older servers.

Source: https://www.emc.com/collateral/analyst-reports/accelerate-business-agility-with-faster-server-refresh-cycles.pdf

17

Organizations achieved savings by retiring servers that had become increasingly inefficient and costly to operate as they moved into years 5 and 6 of their life cycles.

https://www.emc.com/collateral/analyst-reports/accelerate-business-agility-with-faster-server-refresh-cycles.pdf

Intel Confidential – Do Not ForwardIntel Confidential – Do Not Forward 18


A MODERN OS FOR THE DIGITAL AGE

19

Windows* Server 2019 – New Investments▪ HCI enhancements for better management scale and

performance and storage class memory support

▪ Linux container support, optimized server images, service fabric & Kubernetes orchestration

▪ Shielded VMs for Linux, integrated Windows Defender ATP/Exploit Guard, encrypted subnets

▪ Unique hybrid platform with easier connection to Azure services

▪ In-place OS Upgrade from Windows Server 2012 R2, Windows Server 2016

Intel / Microsoft* C0-EngineeringIntel ® Optane™ DC persistent memory delivers breakthrough performance & capabilities

▪ To deliver a seamless user experience, Intel & Microsoft have invested in a multi-year co-engineering partnership.

▪ Resulting hardware & software work together harmoniously with maximum performance & compatibility without needing special drivers and/or software.

Windows* Server 2019 natively supports Intel® Optane™ DC persistent memory

▪ Full support for App-Direct, and Memory Mode

Hyper-V and Storage Spaces Direct in Windows Server 2019 are the foundational hypervisor and software-defined storage solutions.

▪ Co-engineering optimizations spanned investments within the Kernel, Storage Stack, Memory Manager, Hyper-V, S2D & Networking components of the OS.


DELIVERING VALUE TO BUSINESSES

WINDOWS SERVER 2019 OPTIMIZED FOR XEON SCALABLE

All information provided here is subject to change without notice. Performance results are based on testing/projections as of Nov 2018 to Apr 2019 and may not reflect all publicly available security updates. No product or component can be absolutely secure. Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more complete information visit www.intel.com/benchmarks. Performance data is mix of measured and projected performance. 1. Per node 3.9X higher integer throughput performance: estimate based on SPECrate*2017_int_base on Intel internal platforms as of November 2018 and April 2019 respectively: 1-node, 2x Intel® Xeon® processor E5 v2 product family, ucode=0x42d, total memory/node=128 - 8 x 16GB DDR3-1866 (some SKUs may run at lower memory speed), OS: Red Hat 7.6, 3.10.0-957.el7.x86_64. SPECrate2017*_int_base – HT on, Turbo on, SPECrate2017*_fp_base – HT on, Turbo on, LINPACK – HT off Turbo on, Stream – HT off, Turbo on, 1GB/s = (MB/s ÷ 1024), Score: 82, vs 1-node, 2x 2nd Gen Intel® Xeon® Scalable processor family, ucode=0x400000a/0x4000013/0x5000017, 12 X 32GB 2933 MT/s (some SKUs may run at lower memory speed), Red Hat 7.6, 3.10.0-957.el7.x86_65, SPECrate2017*_int_base (using IC19u1)– HT on, Turbo on, SPECrate2017*_fp_base – HT on, Turbo on, LINPACK – HT off Turbo on, Stream – HT off, Turbo on, 3GB/s = (MB/s ÷ 1024), Score: 321. Testing by Intel. . Cost reduction scenarios described are intended as examples of how a given Intel- based product, in the specified circumstances and configurations, may affect future costs and provide cost savings. Circumstances will vary. Intel does not guarantee any costs or cost reduction.

Hardware Innovation

Up to 3.9X Performance1 over 4-5 year old serversMany-Core Server (8-28 cores per socket)

2nd Gen Intel Xeon Scalable processor, NVMe, NVDIMM, Intel® Optane™ DC Persistent Memory, Intel® Optane™

Technology, Secure Platform, TPM 2.0, UEFI, Intel® Deep Learning Boost, RDMA enabled

Software Innovation

Hybrid Data Center PlatformNative Support for Intel® Optane™ DC persistent memory

Software Defined Compute, Storage, NetworkingCloud consistent/integrated

Enhanced Security

20


MODERNIZE YOUR DATACENTER, LOWER OPERATIONAL EXPENSES2ND GEN INTEL® XEON® SCALABLE PROCESSOR

Performance results are based on testing as of dates shown in configuration and may not reflect all publicly available security updates. See configuration disclosure for details. No product or component can be absolutely secure. Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more complete information visit www.intel.com/benchmarks. Configurations:1. Up to 3.5x VM density performance: 1-node, 2x E5-2697 v2 on Canon Pass with 256 GB (16 slots / 16GB / 1600) total memory, ucode 0x42c on RHEL7.6, 3.10.0-957.el7.x86_65, 1x Intel 400GB SSD OS Drive, 2x P4500 4TB PCIe, 2*82599 dual port Ethernet, Virtualization Benchmark, VM kernel 4.19, HT on, Turbo on, score: VM density=74, test by Intel on 1/15/2019. vs. 1-node, 2x 8280 on Wolf Pass with 768 GB (24 slots / 32GB / 2666) total memory, ucode 0x2000056 on RHEL7.6, 3.10.0-957.el7.x86_65, 1x Intel 400GB SSD OS Drive, 2x P4500 4TB PCIe, 2*82599 dual port Ethernet, Virtualization Benchmark, VM kernel 4.19, HT on, Turbo on, score: VM density=21, test by Intel on 1/15/2019. 2. Configuration details: Up to 59% TCO savings with Intel® Xeon® Scalable processor compared to 5-year old system. Cost reduction scenarios described are intended as examples of how a given Intel- based product, in the specified circumstances and configurations, may affect future costs and provide cost savings. Circumstances will vary. Intel does not guarantee any costs or cost reduction. Example based on estimates as of March 2019 of equivalent rack performance over 4-year operation on virtualization workload running VMware vSphere Enterprise Plus on Red Hat Enterprise Linux Server and comparing 20 installed 2-socket servers with Intel® Xeon® processor E5-2697 v2 (formerly “IvyBridge”) at a total cost of $796,563 [Per server cost $39.8K: acquisition=13.7K, infrastructure and utility=4.2K, os & software=12.2K, maintenance=9.7K ] vs. 6 new Intel® Xeon® Platinum 8280 (costs based on Platinum 8180 assumptions) at a total cost of $325,805 [Per server cost $54.3K: acquisition=28.9K, infrastructure and utility=3.5K, os & software=12.2K, maintenance=9.7K]. Assumptions based on https://xeonprocessoradvisor.intel.com, assumptions as of Feb 13, 2019.

Save with Fewer Servers while Achieving Similar Performance1

20 servers based on Intel® Xeon® processor E5-2697 v2

[Ivy Bridge: Launch Q3’13]

6 servers based on2S Intel® Xeon® Platinum 8280 processor

up to 59% Savings1,2 with less servers but

similar performance levels

21


INTEL AND MICROSOFT: ENABLING FASTER TIME-TO-INSIGHTSOLUTIONS BASED ON 2ND GEN INTEL® XEON® SCALABLE PROCESSORS + MICROSOFT SQL SERVER 2017

Performance estimates were obtained prior to implementation of recent software patches and firmware updates intended to address exploits referred to as "Spectre" and "Meltdown." Implementation of these updates may make these results inapplicable to your device or system.Software and workloads used in performance tests may have been optimized for performance on Intel microprocessors. Performance tests, such as SYSmark and MobileMark are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. No product or component can be absolutely secure.1 Up to 4x performance improvement and up to 30% lower cost claim based on TPC-H workload comparing baseline HPE Proliant DL580 Gen8 server with four Intel® Xeon® processor E7-4890 v2 scoring 404,005 QphH, costing $941,800, $2.34/QphH (source: http://tpc.org/3298) to Cisco UCS C480 M5 server with four Intel® Xeon® Platinum 8280M processors scoring 1,651,514 QphH, costing $1,157,254, $0.71/ QphH (Source: http://www.tpc.org/3337).2 As of May 2019. #1 TPC-H 10 TB result: http://www.tpc.org/3337 , #1 TPC-E result: http://www.tpc.org/40813 Intel® Advanced Encryption Standard New Instructions (Intel® AES-NI) requires a computer system with an Intel AES-NI-enabled processor, as well as non-Intel software to execute the instructions in the correct sequence. Intel AES-NI is available on select Intel® processors. For availability, consult your reseller or system manufacturer.

4x more queries per hour¹

At 30% the cost per query¹

#1 TPC-H and TPC–E performance rankings2

Most consistent experience from on premises to cloud

Intel® Xeon® Scalable processors available in Azure*

Microsoft TDE and Intel® AES-NIaccelerate encryption3

Always Encrypted and Row Level Security features protect sensitive data

More Performance Better SecurityConsistent Experience

23

http://tpc.org/3298

http://www.tpc.org/3337




MEETING DATA ESTATE NEEDS WITH MICROSOFT SQL SERVER*

1 Source: Gartner: https://info.microsoft.com/ww-landing-gartner-bi-analytics-mq-2018.html2 As of April 2019 #1 TPC-E result: http://www.tpc.org/40813 As of April 2019 #1 TPC-H 10 TB result: http://www.tpc.org/33374 National Institute of Standards and Technology Comprehensive Vulnerability Database, https://nvd.nist.gov/ as of 1/2018

24

Fewest reported vulnerabilities over the last 7 years (2010 – 2017)4

Broad choice of languages, platforms, devices, and cloudsFlexibility

Graph

Social

IoT

Media

OLTP

Mobile

ERP

LOB

Structured

Unstructured

DATA SOURCES

Da

ta V

irtu

aliz

ati

on

P

oly

Ba

se

{ }Big Data Processing

t-SQL QueryOver Any Data

Business IntelligenceAnalytics at low cost on wide array of devices

Advanced Analytics and AI

R

Machine Learning Services

Support for R* and Python*

Data Warehousing

Scale to Petabytes PB #1 Performance in TPC-H3

#1#2

#3

Operational Data

Gartner Magic Quadrant Leader for Business Intelligence and Analytics1

Leader in TPC-E2 #1

DATA MANAGEMENT DATA INSIGHTS

Da

ta In

teg

rati

on

S

SIS

Security

https://info.microsoft.com/gartner-magic-quadrant-2017.html

https://info.microsoft.com/ww-landing-gartner-bi-analytics-mq-2018.html



https://nvd.nist.gov/

http://www.apache.org/


SQL SERVER 2017 INDUSTRY-LEADING PERFORMANCE AND SECURITY NOW ON LINUX* AND DOCKER*

All TPC Claims as of 5/1/2018. 1 http://www.tpc.org/4081; 2 http://www.tpc.org/3331; 3 http://www.tpc.org/3329; 4 http://www.tpc.org/3321; 5 http://www.tpc.org/4082; 6 http://www.tpc.org/3326 No product or component can be absolutely secure.

Choice of platform and language

Industry-leading performance

Layers of security

Only commercial DB with AI built-in

End-to-end mobile BI on any device

Microsoft Tableau* Oracle*

$120

$480

$2,230

RR* and Python* +

in-memory at massive scale

Native T-SQL scoring

Improve transactional performance with row-based in-

memory OLTP

Speed analytics and reduce storage needs with ColumnStore

compression

Load balancing of readable replicas

In-memory across all workloads

T-SQL

Java

C/C++

C#/VB.NET

PHP

Node.js

Python

Ruby

A fraction of the cost

Most consistent data platformPrivate Cloud Public Cloud

Data Protection at Rest and in Motion

Always Encrypted

Row Level Security Features Protect Sensitive Data

25








FASTER QUERY PERFORMANCE WITH 2ND GEN INTEL ® XEON® SCALABLE PROCESSOR + SQL SERVER*

Performance results are based on testing by Intel as of 2/8/2019 and may not reflect all publicly available security updates. See slide 81 for configuration disclosures for details. No product or component can be absolutely secure. Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more complete information visit www.intel.com/benchmarks.*Other names and brands may be claimed as the property of others

26

PAST CUSTOMER EXPERIENCE

FASTER DATA WAREHOUSE QUERY PERFORMANCE WITH LATEST SW & HW

33,681 queries per hour

at 1TB scale factor with a 4-year-old system

0

5

10

15

20

25

30

2S Intel® Xeon®

processor E5-

2699 v3

2S 2nd Gen Intel®

Xeon® Platinum

8280 processor

CUSTOMER EXPERIENCE TODAY

With 2nd Gen Intel® Xeon® Scalable processors:

836,261 queries per hour

at 1TB scale factor

24.8X better

Queries/hr.


Workload – sql® server /Hyper-V with OLTP Cloud Benchmark

1Performance results are based on testing or projections as of Jan 15, 2019 and may not reflect all publicly available security updates. See configuration disclosure for details. Configuration: See slide 80 - SQL Server/Hyper V-Multi-Tenant

Virtualization config slide

DO MORE30 VMs

~$953 USD~$1,290USD

768 GB DDR4 DRAM

22 VMs

DDR4 DRAM Only DDR4 DRAM +

SAVE MORE

Sql server –Multi-Tenant Virtualization

33%up to

morememory

1

26%up to

lowerHW costper VM

More, affordable memory = lower cost per VM

CPU: 2x Intel® Xeon® Platinum 8270 ProcessorMEMORY: 768 GB DDR4 DRAM Memory

192 GB DDR4 DRAM+ 1 tB Intel® Optane® DC

Persistent memory

CPU: 2x Intel® Xeon® Platinum 8270 ProcessorMEMORY: 192 GB DDR4 DRAM Memory + 1 TB Intel Optane DC persistent memory

36% more VMsper node

1,2

2Running 4 vCPUs per VM,

32GB memory per VM

memory mode

Pricing Guidance as of Jun 30, 2019, valid until Sept 28, 2019.


SQL SERVER 2019 FEATURE PREVIEW

TOP 10 REASONS TO CHOOSE SQL SERVER 2019Bring the industry-leading performance and security of SQL Server to your choice of language, platform, and data structured and unstructured

1. Harness the power of big data

Big data clusters with scalable compute and storage composed of SQL Server, Spark, and HDFS. Cache data in scale out data marts.

2. Bring AI to your workloads

A complete AI platform to train and operationalize models in SQL Server ML Services or Spark ML using Azure Data Studio notebooks.

3. Eliminate the need for data movement

Data virtualization allows queries across relational and non relational data without movement or replication.

4. Explore and interact with visual data

Visual data exploration and interactive analysis using SQL Server BI tools and Power BI Report Server.

5. Run real time analytics on operational data

In-memory technologies for analytics on operational data using HTAP. Higher concurrency and scale through persistent memory.

6. Automatically tune SQL Server

Intelligent Query Processing improves scaling of queries and Automatic Plan Correction resolves performance problems.

7. Reduce database maintenance and increase business uptime

Greater uptime with more online indexing operations. Now run Always On availability groups on containers using Kubernetes.

8. Boost security and protect data in use

SQL Server enables layers of security including protection of computations in Always Encrypted secure enclaves.

9. Track compliance with sophisticated resources

Data Discovery & Classification labeling for GDPR and Vulnerability Assessment tool to track compliance.

10. Optimize with choice and flexibility

Support for your choice of Windows, Linux, and containers. Run Java code on SQL Server and store and analyze graph data.

Apply to join the SQL Server Early Adoption Program - https://aka.ms/eapsignup

28

No product or component can be absolutely secure.

https://aka.ms/eapsignup


A MODERN DATABASE FOR THE DIGITAL AGE

29

SQL Server 2019 – New Investments▪ SQL Server on Edge

▪ Finish features for big data clusters and data virtualization

▪ Making SQL Server more available, faster

▪ Further enhance SQL Server security

▪ Enhance the engine to align with hardware innovation

▪ Continue to make the container experience great

▪ Engine improvements based on customer feedback

Intel / Microsoft C0-EngineeringIntel® Optane™ DC persistent memory delivers breakthrough performance and capabilities.

▪ To deliver a seamless user experience, Intel & Microsoft have invested in a multi-year co-engineering partnership.


SQL* Server 2019 Support for Intel® Optane™ DC persistent memory.

• Full “enlightenment” support on Linux allows database files to be directly accessed through memcpy operations

• Hybrid Buffer Pool available for both Windows Server and Linux- direct access to database files data pages without first copying into memory.


COMING SOON! MODERNIZE WITH SQL SERVER 2019 NOW WITH BIG DATA CLUSTERS

All TPC Claims as of 1/19/2018.1 http://www.tpc.org/4081; 2 http://www.tpc.org/3331; 3 http://www.tpc.org/3326; 4 http://www.tpc.org/3321; 5 National Institute of Standards and Technology Comprehensive Vulnerability Database

Intelligence over any data

Choice of platform and language

Industry-leading performance

Most secure over the last 8 years5

Insights in minutes and rich reports

Most consistent data platform

PrivateCloud

PublicCloud

#1 OLTP performance1

#1 DW performance on 1TB2,

10TB3, and 30TB

4

Analytics over structured and unstructured data with the

power of SQL and Apache Spark

The best of Power BI andSQL Server Reporting Services

in Power BI Report Server

In-memory across all workloads

T-SQL

Java

C/C++

SCALA

Node.js

C#/VB.NET

Python

Ruby

.NET core

SQL

0

20

40

60

80

100

120

140

160

180

200

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MyS

QL

Ora

cle

IBM

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4 REASONS TO MODERNIZE IT WITH A SERVER REFRESH

Source: https://www.emc.com/collateral/analyst-reports/dellemc-4-reasons-to-modernize-it-with-a-server-refresh.pdf, https://www.emc.com/collateral/analyst-reports/accelerate-business-agility-with-faster-server-refresh-cycles.pdf

Analyst firm IDC cites that IT organizations can accelerate IT Transformation with a server refresh that will increase agility, improve efficiency and reduce operational costs. Modernize IT by refreshing your servers and start seeing real results.

1 Reduce ITinfrastructure costs

A server’s operating costs in years 4-6 are 10x higher than the initial acquisition cost of the server. Maintaining shorter, consistent refresh cycles helps lower infrastructure-related costs, including maintenance, power and facilities, by up to 61%.

2 Lower IT staff time and costs

A server in year six requires 181% more staff time to manage as compared to year one. Three-year server refresh cycles can reduce the time and money spent on managing tactical provisioning, operations and break-fix activities by 59%.

3 Improve userproductivity

Productivity losses due to unplanned application outages are reduced by 78%over three years.

4 Boost businessresults

Organizations have the potential to realize over $123,000 in additional revenue per server, per year by taking advantage of the higher performance, improved agility and greater scalability of new servers.

32

https://www.emc.com/collateral/analyst-reports/dellemc-4-reasons-to-modernize-it-with-a-server-refresh.pdf

https://www.emc.com/collateral/analyst-reports/accelerate-business-agility-with-faster-server-refresh-cycles.pdf


CO-ENGINEERING: MICROSOFT WINDOWS SERVER* 2019 AND SQL SERVER* 2019

INTEL® OPTANE™ DC PERSISTENT MEMORY DELIVERS BREAKTHROUGH PERFORMANCE & CAPABILITIES.▪ To deliver a seamless user experience, Intel & Microsoft have invested in a multi-year co-engineering partnership.


WINDOWS* SERVER 2019 NATIVELY SUPPORTS INTEL® OPTANE™ DC PERSISTENT MEMORY▪ Full support for App-Direct, and Memory Mode

HYPER-V AND STORAGE SPACES DIRECT IN WINDOWS SERVER 2019 ARE THE FOUNDATIONAL HYPERVISOR AND SOFTWARE-DEFINED STORAGE SOLUTIONS. ▪ Co-engineering optimizations spanned investments within the Kernel, Storage Stack, Memory Manager, Hyper-V,

S2D & Networking components of the OS.

SQL* SERVER 2019 SUPPORT FOR INTEL® OPTANE™ DC PERSISTENT MEMORY▪ Full “enlightenment” support on Linux allows database files to be directly accessed through memcpy operations

▪ Hybrid Buffer Pool available for both Windows Server and Linux- direct access to database files data pages without first copying into memory

33


REASONS TO CHOOSE INTEL

34

2nd Gen Intel Xeon Scalable Processors – with technology only available from Intel

Complete Solutions from Cloud Data Centers to the Intelligent Edge

Intel offers the industry’s broadest range of data centric solutions designed to move, store and process the world’s data – from cloud data centers to the intelligent edge.

Intel® AI & analytics Intel cloud solutionsIntel® data-centric portfolio

Move it all. Store it all. Process it all. Intel is the one that does it

ALL.

Purposeful design and technology accelerates AI

workloads.

Public, private, hybrid. Intel delivers

on the promise of performance.

SW ecosystem, enabling, partners

Decades of investments in HW

and SW ecosystems. 10’s of thousands of platform adoptions.

Hpc leadershipHardware and

Software solutions to speed challenging workloads and to

provide insights that drive innovation.

Intel’s Xeon scalable processors and Optane memory and storage technologies are tailored to drive the modernization of data centers, networks and cloud infrastructure by delivering leading-edge innovations that

power the most demanding AI, HPC and networking workloads.


SECOND GENERATION INTEL® XEON® SCALABLE PROCESSORS

PERFORMANCE TO PROPEL INSIGHTS

Intel® Speed Select Technology is available on select processors.Performance results are based on testing as of dates shown in configuration and may not reflect all publicly available security updates. Configurations and benchmark details can be found on slide/page 83 and 84. No product or component can be absolutely secure. Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products.For more complete information visit www.intel.com/benchmarks.

Agile service delivery with enhanced EFFICENCY

5-year refreshPerformance improvement4

ai performance with intel® dl boost6

BETTER PERFORMANCETHAN AMD EPYC 76017

VM DENSITY COMPARED TOINTEL® XEON® E5-2600 V2 PROCESSOR

COMPARED TO INTEL® XEON®GOLD 5100 PROCESSOR

COMPARED TO INTEL® XEON® PLATINUM 8180 PROCESSORS (JULY 2017)

COMPARED TO INTEL® XEON® PLATINUM 8282 PROCESSOR RUNNING LINPACK

Business resilience with HARDWARE-ENHANCED SECURITY

INTEL®Securitylibraries

Encryption + Accelerators

MITIGATIONS FORSIDE-CHANNEL

methods

INTEL®INFRASTRUCTURE

MANAGEMENTTECHNOLOGIES

INTEL®Speed selectTECHNOLOGY

INTEL® DEEPLEARNING

BOOST

Up to3.5X Up

to1.33X Up to14X Up

to3.1XAVERAGE

PERFORMANCE IMPROVEMENT5

INTEL.COM/XEONSCALE

35


Breakthrough memory innovation

Affordable alternative to DRAM

Improve TCO

On-module encryption

PROVIDING VALUE ON MULTIPLE VECTORS

intel.com/OPTANEDCPERSISTENTMEMORY

Infrastructure consolidation

Increase memory size

Consolidate workloads

Scale up to scale out

Performance and persistence

Break IO bottlenecks

Faster recovery

High speed storage

intel.com/OPTANEDCPERSISTENTMEMORY


COST-EFFECTIVE VIRTUALIZED OLTP SQL SERVER PERFORMANCE WITH HPE PERSISTENT MEMORY

With HPE Persistent Memory featuring Intel® Optane™ DC persistent memory on multiple virtualized SQL Server 2017 databases, the following results were achieved:

• Scaled to 66% more VMs and databases (10 VMs/20 databases)

• Provided 63% more total performance from host server

• Maintained nearly identical batch requests per second per individual VM/database as compared to results with 6 VMs

• 22% lesser memory cost than equivalent 1.5TB all-DRAM configuration

Tests run by HPE internal lab. Source: https://h20195.www2.hpe.com/V2/getpdf.aspx/a00069717enw.pdf

37

https://h20195.www2.hpe.com/V2/getpdf.aspx/a00069717enw.pdf

https://h20195.www2.hpe.com/V2/getpdf.aspx/a00069717enw.pdf


ENTERPRISES ARE PURSUING HYPERCONVERGED SOLUTIONS

2H’18: Hyperconverged Platforms Customer Research, Technology Business Research Inc.,

38

27%already adopted

21%plan to adopt in next year

Top IT Challenges Prompting the Purchase of Hyperconverged

49%46%

37%36%

32%31%

30%Replacing outdated hardware

Infrastructure costs and OpEx

Storage management challenges

Lack of IT resources

VM management challenges

Provisioning takes too long

Specific workload/LOB needs


More memory per node at similar cost

33% increased memory capacity per node with up to 35%2 more VMs

High performance caching

Moves cache to persistent memory increasing throughput up to 76%3

Improved tco

Up to 40%1 improved perf/TCO

VALUE PROPS: MICROSOFT* AZURE STACK HCI WITH INTEL® OPTANE™ DC PERSISTENT MEMORY

1, 2 , 3 – Configuration details and source on slide 90Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more complete information visit www.intel.com/benchmarks.

39


Workload – increase vms per node

33%

1Performance results are based on testing or projections as of Jan 15, 2019 and may not reflect all publicly available security updates. See configuration disclosure for details.

Configuration: See slide 108 - Azure Stack Virtualization config slide

DO MORE56 VMs

~$580 USD~$789USD

384 GB DDR4 DRAM

~41 VMs

DDR4 DRAM Only DDR4 DRAM +

SAVE MORE

Azure stack hci virtualization upgrade

up to

morememory

1

26%up to

lower estimatedHW costper VM

More, affordable memory = lower cost per VM

192 GB DDR4 DRAM+512GB Intel® Optane® DC

Persistent memory

35% more VMsper node

1,2

2 Benchmark Setup:Vmfleet Test: Each VM with 1 Core,8 GB Memory, 40 GB VHDXTest setup: Threads=2 , Buffer Size= 4KiB ,Pattern: Random , Duration = 300 Seconds, Queue Depth=16, 30% write, OS: Windows Server 2019 Standard (Desktop) with updated patch

4 nodes xCPU: 2x Intel® Xeon® Gold 6230 ProcessorMEMORY: 384 GB DDR4 DRAM Memory

4 nodes xCPU: 2x Intel® Xeon® Gold 6230 ProcessorMEMORY: 192 GB DDR4 DRAM Memory

+ 512 GB Intel® Optane™ DC Persistent Memory

memory mode

Pricing Guidance as of Jun 30, 2019, valid until Sept 28, 2019.


IT MODERNIZATION REQUIRES A HOLISTIC APPROACH

1. Gartner, https://www.gartner.com/newsroom/id/3666917; 2. Cisco VNI Complete Forecast 2016-2021 https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.html; 3. Worldwide Semiannual IT Spending Guide: Industry and Company Size, IDC February 2017; 4. Gartner CIO Survey 2017; 5. Juniper Research 2015 https://www.juniperresearch.com/press/press-releases/cybercrime-cost-businesses-over-2trillion

HybridCloud

Virtualized Network

Future-Ready Storage

Analytics & AI Strategy

Multi-layered Security

Hybrid

of enterprises will adopt a hybrid strategy by

20201

90% Enterprise IP trafficwill grow

3xfrom 2016 to 20212

Data growth

>30%CAGR while IT storage

investment is

~3%growth3

CIOs

projected cost of cyber crime to business by

20195

$2.1Trillion#1Investment

Priority4

Secure. Protect. Detect.

42

https://www.gartner.com/newsroom/id/3666917

https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.html

https://www.juniperresearch.com/press/press-releases/cybercrime-cost-businesses-over-2trillion


Benchmarked for specific workloads to

deliver optimal performance

Workload optimized

Deploy smoothly with pre-defined settings

and system-wide tuning

Fast & easy to deploy

Eliminate guessworkthrough tightly specified

HW and SW components

Simplified evaluation

INTEL.COM/SELECTSOLUTIONS

INTEL® SELECT SOLUTIONSSIMPLIFY AND ACCELERATE DEPLOYMENT OF WORKLOAD-OPTIMIZED INFRASTRUCTURE

43


INTEL® SELECT SOLUTIONS FOR MICROSOFT PLATFORMS

Intel® Select Solution for Microsoft SQL Server* for Windows Server (V2)

Intel® Select Solution for Microsoft® Azure Stack HCI (V1 & V2)

Intel Select Solution for Microsoft SQL Server Business Operations

Intel® Select Solution for Microsoft SQL Server* Enterprise Data Warehouse

Intel® Select Solution for Microsoft® Azure Stack

44


SOLUTIONS TO ACCELERATE IT MODERNIZATION

MSFT Windows Server 2016 → 2019MSFT SQL Server 2017 → 2019

2nd Gen Intel® XEON® Scalable PROCESSORS

Intel® Optane™ DC SSD Series

Intel® SSD Data center Family

Intel® Optane™ DC persistent memory

Intel® ethernet 800 Series Controllers45


TOP 4 REASONS TO TRANSFORM IT NOW

Source: Enterprise Strategy Group - https://www.emc.com/collateral/handout/dellemc-top-4-reasons-to-transform-it-now.pdf

37%saw improved

application performance

49%gained flexibility for adapting to business

changes

59%increased benefits

using cloud-based data analytics

98%of transformed IT

organizations work with business stakeholders

to achieve results

After IT transformation:

46

https://www.emc.com/collateral/handout/dellemc-top-4-reasons-to-transform-it-now.pdf


SUMMARY

The world of business has changedNow is the time to transform your datacenter

Business cannot compete on old infrastructure

Big moment in timeSimplify your transformation, today

Intel & Microsoft provide you the platform that gives you performance, efficiency, and security

Be ready for the future Take the next step to hybrid cloud, on your terms

2nd gen Intel® Xeon® Scalable Platform & Windows Server 2016 or 2019 make it easier to take advantage of the benefits of cloud

47


NEXT STEPS

Schedule a visit:Microsoft Technology Center

See Windows Server 2016 or 2019 and the Intel® Xeon® Scalable Platform in action

Explore Intel® select SolutionsSit down with your preferred provider to learn more about Intel® Select Solution options at intel.com/selectsolutions

Discoverthe better together benefits of Windows Server* 2016 and 2019 and Intel architecture at intel.com/microsoftdatacenter

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intel.com/selectsolutions

intel.com/microsoftdatacenter


Intel® Data Center Builders Programhttps://builders.intel.com/datacenter

SQL Server 2017microsoft.com/en-us/sql-server/sql-server-2017

Windows Server 2016https://www.microsoft.com/en-us/cloud-platform/windows-server

Watch Windows Server Summithttp://aka.ms/WSSummit

Windows Server 2019 Preview Bloghttps://azuremarketplace.microsoft.com/en-in/marketplace/apps/microsoft-hyperv.rs5_preview

Explore the Windows Server blog and video series

Learn how to deploy a consistent hybrid cloud with Azure Stackhttps://azure.microsoft.com/en-us/overview/hybrid-cloud/

SQL Server 2019microsoft.com/en-us/sql-server/sql-server-2019

Windows Server 2019https://docs.microsoft.com/en-us/windows-server/get-started-19/whats-new-19

Intel® Data Center Blocks for Cloud (DCB for Cloud)https://www.intel.com/content/www/us/en/products/servers/data-center-blocks/dcb-cloud.html

Intel® DCB for Cloud Deliver Reliable SDI Solutionshttps://www.intel.com/content/www/us/en/data-center-blocks/cloud/microsoft-cloud-blocks-solution-brief.html

ADDITIONAL RESOURCES

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https://builders.intel.com/datacenter

https://www.microsoft.com/en-us/sql-server/sql-server-2017

https://www.microsoft.com/en-us/cloud-platform/windows-server

http://aka.ms/WSSummit

https://azuremarketplace.microsoft.com/en-in/marketplace/apps/microsoft-hyperv.rs5_preview

https://blogs.technet.microsoft.com/windowsserver/

https://channel9.msdn.com/Blogs/windowsserver

https://azure.microsoft.com/en-us/overview/hybrid-cloud/

https://www.microsoft.com/en-us/sql-server/sql-server-2017

https://docs.microsoft.com/en-us/windows-server/get-started-19/whats-new-19

https://www.intel.com/content/www/us/en/products/servers/data-center-blocks/dcb-cloud.html

https://www.intel.com/content/www/us/en/data-center-blocks/cloud/microsoft-cloud-blocks-solution-brief.html

Robert Looney Americas Enterprise & Government …...Performance tests, such as SYSmark and...

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