Schibsted ProgrammaticLondon, 09.04.2014

Reach 8 out of 10 people every day 40 % of the traffic

SCHIBSTED PROGRAMMATIC

Make the buy process more effective1 Bring intelligence into the buying process2Programmatic Direct - iSocket, Shiny Ads, Adslot Real time bidding / Programmatic Premium / Premium

Guaranteed

SCHIBSTED PROGRAMMATIC

2 Always on campaigns Branding campaigns

Premium Programmatic Deal ID Second bid auction Specific placement Non guaranteedTransparent URL

4Branding campaigns

Programmatic DirectIntegrated with the adserver Guaranteed inventory Audience buying

Transparent

1

Remnant inventory

Second bid auction Non guaranteed Audience buying Mainly performance campaigns

Open RTB

3 Always on campaigns Branding campaigns

Premium GuaranteedSpecific placement Guaranteed inventory

Transparent URL

#1 Transparency #2 Data #3 Tech providers

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