Robert Enriquez

@RobertErobert@pageclub.com

Some Highlights• Article featured on Moz – “Are You Leaking Juice?”

• Founded SearchExchange.org

• Ranked on page 1 of Google (before localization)o SEO, Mortgage Rates, Office Supplies, Harley Davidson Motorcycles

• Worked with small companies to leading SEO at a Fortune 25 company.

Matt Cutts

Matt Cutts Loves Me

Matt Cutts Loves Me More

Matt loves me most!

*****DISCLAIMER*****

NOT RESPONSIBLE FOR YOUR RANKINGS

ALL INFORMATION GIVEN IS FOR EDUCATIONAL PURPOSES ONLY

2014 Link Building

What The World

IS ON YOUR SITE?

Don’t Waste My Time

Is your content unique?

Forget Quality…

Is your content interesting?

Types of Link Building1. Directory Submissions2. Local citations3. Article Posting4. Forum posting 5. Blog commenting6. Guest Posting7. Press Releases8. Classified ads9. Software submission sites10. Social Media sites (digg, reddit, stumbleupon)11. Social Bookmarks 12. Google/Yahoo groups13. Web 2.0 sites (Squidoo, Hubpages)14. Link Exchange (Reciprocal linking)15. Infographics16. Broken link building17. Help a reporter out (HARO)

Litmus Test

• Is this site trustworthy outside of the web?• Is the site relevant?• Who else is on the page? (relevant external or adult?)• How many external links are on the page?• Where will your link reside?

o Above the fold?o Contextual?

• Banner or text?• How much traffic will this site send to yours?• What is the engagement on the site?• Will the link be nofollow?• Maybe the Pagerank…

Build The FoundationStart with the right directories AND business sites

Link directoriesDMOZ, BOTW.org, JoeAnt, Yahoo (depends on niche)

Business directories aka local citations (use same info)Google, Yahoo, Bing, Yelp, Linkedin, Whitepages, Yellowpages

Business sitesChamber of Commerce, Bizjournals.com, BBB.org

Sites that are already ranking

Google your key terms and go through page 1 through ∞

Broken Link BuildingOld + New Tips

Tools• Whois.sc login• https://web.archive.org/ • Favorite Backlink checker (Majestic, Ahrefs)• Pagerank checker (optional)• Screaming SEO Frog (Paid Version)• Sites to crawl

o Competitor siteso Related sites – directories, associations, news

• Check for missing/duplicate title, h1, meta desc

• Check to see if your backlinks are active

• Run SEO audit on your site and competitor’s site

• Find broken links!

Step 1 – Crawl Website URL

Step 2 – Go To External Tab

Step 3 – Click On Status

Step 4 – DNS Lookup

Step 5 – Check Whois

Step 6 – Three options• 301 redirect to your domain

• Contact site owner to notify of broken linko Ask site owner to link to your article link

• Rebuild Old Site o Use https://web.archive.org/ o Add your link on the page

Live Example

Florida Web Developer

∞

robert@pageclub.com @RobertE

Robert Enriquez