Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller...

63
Robert Eller Associates, Inc. CONSULTANTS TO THE PLASTICS AND RUBBER INDUSTRIES TECHNICAL / ECONOMIC / MARKET ANALYSIS & MANAGEMENT DECISIONS ____________________________________________________________________ 4000 Embassy Parkway · Suite 230 · Akron, OH 44333-8328 USA Phone 330-670-9566 / Fax 330-670-9844 E-mail: [email protected] / Home Page: http://www.robertellerassoc.com/ NAIAS SUMMARY NOTES PLASTICS AT THE 2004 DETROIT AUTOMOTIVE SHOW PREPARED FOR: REA CLIENTS FEBRUARY 2004

Transcript of Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller...

Page 1: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

Robert Eller Associates, Inc. CONSULTANTS TO THE PLASTICS AND RUBBER INDUSTRIES

TECHNICAL / ECONOMIC / MARKET ANALYSIS & MANAGEMENT DECISIONS ____________________________________________________________________

4000 Embassy Parkway · Suite 230 · Akron, OH 44333-8328 USA Phone 330-670-9566 / Fax 330-670-9844

E-mail: [email protected] / Home Page: http://www.robertellerassoc.com/

NAIAS SUMMARY NOTES

PLASTICS AT THE 2004 DETROIT AUTOMOTIVE SHOW

PREPARED FOR: REA CLIENTS FEBRUARY 2004

Page 2: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

CONTENTS PAGE 1. INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 2. GENERAL AUTOMOTIVE OBSERVATIONS . . . . . . . . . . . . . . . . . . . . . . . . 6 3. PLASTICS OBSERVATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 4. MINI VEHICLE DATABASE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 APPENDIX A – ABBREVIATIONS APPENDIX B – PHOTOS re/mydox/NAIAS/NAIAS 2004A.doc

Robert Eller Associates, Inc.

2

Page 3: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

LIST OF EXHIBITS EXHIBIT NO. TITLE PAGE 3-1 PLASTIC TRENDS AT THE 2004 DETROIT AUTO SHOW . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 3-2 LIGHTING DEVELOPMENTS AT THE DETROIT AUTO SHOW . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 4-1 MINI DATABASE OF 2004 DETROIT AUTO SHOW VEHICLES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Robert Eller Associates, Inc.

3

Page 4: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

1. INTRODUCTION Several REA staff members previewed the 2004 Detroit Auto Show (NAIAS) to: - Identify new autoplastic trends among the forty-eight new models introduced by the N. American OEMs

- Identify vehicle trends affecting the autoplastics sector

- Examine European and Japanese autoplastic technologies transferred to N. America

- Test the accuracy of the near term forecasts in our recently published Automotive Interior Trim multi-client study (see REA Web Site, robertellerassoc.com, for prospectus).

The objective of this document prepared for REA soft trim and general plastics clients is to provide a summary of our observations and a reference guide for identifying autoplastic trends and visualizing their current use (see photos in Appendix B). In Chapter 2, we have summarized our general observations on vehicle trends from the perspective of the autoplastics supplier. We have attempted to avoid the generalizations that are extensively presented in the automotive and financial press such as: - The counter-attack by NAFTA Big 3 focused on the car sector

- The Big 3 lag in platform consolidation

- The Japanese emerging presence in trucks

- The loss of Big 3 market share and profits

- Toyota’s movement into the #2 position in NAFTA (depending upon how one counts)

- Influence of incentives

- Shortening (to five years) of the Japanese model life cycle (vs. seven years for N. American models)

- Growth of China

- The entry by European Tier 1s (Antolin, Faurecia, etc.)

- The growth of high volume shared platforms

- 42 volt architecture

- Modular construction trends (see REA Soft Trim multi-client study for analysis of implications)

- Hybrids

- etc.

Robert Eller Associates, Inc.

4

Page 5: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

Our observations on autoplastic trends are detailed in Chapter 3. Chapter 4 presents a mini (e.g., partial) database of what we perceive to be the more interesting vehicles from the autoplastics perspective. Appendix A is a list of abbreviations used in this report. Appendix B presents selected photos and associated REA comments intended to illustrate specific autoplastic concepts and trends. REA soft trim multi-client subscribers will hopefully find this an informative and illustrative companion to the multi-client study. Non-subscribers may view the prospectus for the REA soft trim multi-client study and our in-process nonwovens study on our Web Site:

www.robertellerassoc.com

Robert Eller Associates, Inc.

5

Page 6: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

2. GENERAL AUTOMOTIVE OBSERVATIONS Return of the North American Car -- The widely hyped commitment by the N. American Big 3 to focus on the car sector after ten years of favoring the highly profitable light truck sector will have a range of implications for automotive plastics. The Ford 500, Pontiac Solstice and Chevy Cobalt are excellent examples of this. The “European look” favored by GM, which benchmarks the fit and finish of high end European interiors (such as the Audi A4) combined with intense price pressures from the OEMs will have the following effects: - Encourage the use of backmolding techniques for ABC pillar covers European molders

are bringing their “Hinterspritzen” technology to the U.S. This will cause knitted fabric suppliers to benefit.

- Hard (e.g., “unskinned”) will continue to gain share of the instrument panel and door trim sector. This will continue to support the trend toward high quality molded-in

color polypropylene instrument panels.

- Closer fitting interior and exterior panels for a more refined look in instrument panels and door trim medallions. This will encourage the use of processes capable of achieving new fit and finish tolerances. The Johnson Controls CrafTec process

is one example.

- A general awareness (reflected by substantial investment) of the need for improved interior quality, fit/finish and materials quality.

Muscle Cars -- Despite the emergence of hybrids, muscle cars are back again at this year’s NAIAS. Some examples are the: - 2005 Corvette (400 hp) - Re-designed retro look Mustang GT (close to 500 hp) - Dodge SRT-10 (500 hp Viper engine) - Dodge Durango (pushrod Hemi V-8, 5.7 liter engine) - Pontiac GTO and G6. Rear Wheel Drive -- is re-entering the market, especially at DCX (examples: Chrysler 300c, Dodge Magnum). All Wheel Drive (AWD) -- is emerging as an option on N. American cars (example: Ford 500). Continuously Variable Transmissions -- CVTs are finally entering the N. American market (example: Ford Freestyle).

Robert Eller Associates, Inc.

6

Page 7: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

Hybrids -- offerings are widening and entering a second phase of development with offerings from Toyota (generation II), Lexus (RX 330), Ford (delayed launch of the Escape hybrid version in mid 2004), and GM GMT-based versions. Diesel Engines -- The U.S. fuel taxing structure has not supported a major difference between gas and diesel prices. Meanwhile, European engine makers have developed fast, quiet, cleaner diesels. VW will be among the European carmakers to begin pushing diesels in their U.S. offerings. Front-end Systems -- Bumper fascia are getting larger, not only because of the increased proliferation of SUVs and new crossovers (e.g., 2005 Ford Freestyle), but because the fascia are being extended upward into the hood and rearward into the fender region. Good news for TPO suppliers. Overhang continued to be reduced to achieve a “European” look (e.g., Pontiac G6). This puts increased emphasis on molding precision, lower CLTE TPO grades, and energy absorption designs. It also increases the performance requirements for plastic front-end module (FEM) designs that are proliferating in Europe (e.g., VW/Audi, Volvo and BMW) but have not yet been accepted by North American OEMs. The 2005 Mustang appears to be running counter to this trend toward closer bumper fascia designs (see photo in Appendix B). Acoustics -- This was the year of promoting acoustic performance and the quiet cabin (see 2005 Mustang and Chevy Cobalt). Acoustics materials (lightweight fiber mats, PU foams, metal/plastic laminates) are getting more sophisticated and often lighter than the traditional regenerated fiber “shoddy” mats that they replace (see analysis in REA soft trim multi-client study). Tailored, Higher Quality Interiors -- Surface variety and quality are increasing in N. American interiors. Good news for suppliers of decorative films (wood grain, metallic, carbon fiber-look), metallic insert technology, and bezels that proliferate on many new models (e.g., Infiniti G35 console/door handles, Pontiac Bonneville door medallions). OEMs are offering this enhanced range as part of their personalized interiors approach (Mustang instrument panel, others). Improved interiors are claimed for a variety of N. American vehicles: - Dodge Durango - Ford Mustang - Chevy Cobalt. Fit and Finish -- After several years of benchmarking German models (especially Audi for interiors), the N. American OEMs are promoting their fit and finish, especially for the gaps between panels (1 mm for interiors and 3.5 mm for exteriors). An example is the Chevrolet Cobalt (see photos in Appendix B).

Robert Eller Associates, Inc.

7

Page 8: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

The Floor -- Acoustics isolation is among the many functions of the floor sandwich. Lightweight fiber acoustic mat constructions from Rieter, Lear, Pelzer, Collins & Aikman and Faurecia are entering the acoustic portion of the floor module and reducing the weight traditionally used for heavy layer. The advent of third-row seating in SUVs and vans and increased share for “tall cars” create a space below the seat for a variety of functions (seat stowage, spare tire/tools, cargo storage). A broad range of designs for clever folding load floor, spare tire covers, and flat floor designs are evolving to create a new market for 3-5 layer semi-structural laminates behind the third row (see photos in Appendix B). This creates a lively intermaterials competition between: - Carpet vs. nonwovens; tufted carpet growing in higher end models

- EPP foams (starting in Europe at Mercedes, Acura RSX, several tool kits) vs. PU foams

- Extruded sheet foams vs. foam-in-place

- Lightweight glass fiber/PP constructions (e.g., from Quadrant and Azdel)

- Blow molded vs. injection molded PP (usually talc-filled). Current North American models often use a simple hardboard spare tire cover with a loose carpet on the surface (e.g., Ford Freestyle). Trunk surface coverings and the underlying rigid components are currently based on separate components. REA believes these components will be combined into a single, large, molded “trunk module” combining surfacing (carpet or nonwoven), semi-structural function, acoustic function, energy absorption (e.g., to meet the recent European “beer crate” legislation), stowage, and eventually the vehicle floor (probably a composite such as the Faurecia composite floor concepts). The rollout floor, introduced two years ago, will likely penetrate smaller, sporty models like the Chevy Nomad (still a concept but likely headed for production). See the floor module photos in Appendix B. Japanese in the Truck Sector -- The Japanese entry into the truck sector brings a range of new technologies. (The market is 2.3MM vehicles dominated [96%] by the domestic Big 3): - Nissan’s Titan King Cab offers

Rear hinged doors (also on the Mazda RX8 coupe; see photos in Appendix B), A spray-on bed liner.

- The Honda SUT (unit body on a car base) is following on the entry of the Ford Sport Trac and Chevy Avalanche.

Robert Eller Associates, Inc.

8

Page 9: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

- Toyota showed interior refinement in plastics usage on their FTX concept pickup (see photos in Appendix B); introduced the Highlander hybrid (mid-sized SUV), and introduced the Prius II hybrid.

Safety Headrests -- were first promoted by Saab several years ago. This year they appeared on several models (at Nissan, for example). Colors -- The auto color palette appears to be broadening and is being used in a wider range of applications. Instrument gauges, in particular, are matching body color. Some examples are: - Pontiac GTO - Ford Mustang (IP gauges by Delphi). The color trends are toward more metallic colors in bolder shades like orange and blue. The aggressive colors of the Hummer (yellow, for example) may be a harbinger of future variants in exterior body color. According to the annual DuPont color survey, the distribution of exterior colors in 2003 continue to be fairly conservative: COLOR SHARES OF 2003 N. AMERICAN VEHICLE EXTERIORS

COLOR MARKET SHARE, %

White 19.4 Black 11.5 Grey 11.4 Silver 11.2 Light Green 9.2 Medium/Dark Blue 7.4 Medium Red 6.6 Exterior Lighting -- is becoming a style differentiator due, in part, to the greater design flexibility of the molded acrylic covers (Chevy Corvette). Light emitting diodes (LEDs) are used on the headlamp assembly of the DCX Crossfire to mimic the ribbed hood and as a circular ring on the Ford Bronco concept. The LEDs on the Infiniti QX56 and G35 sedan give greater design freedom to the taillights The reduced cost of LEDs and their greater potential for rapid, brighter illumination and shape variation are encouraging their use. A summary of lighting innovations at the 2004 NAIAS is given in Exhibit 3-2.

Robert Eller Associates, Inc.

9

Page 10: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

3. PLASTICS OBSERVATIONS Exhibit 3-1 summarizes our observations of plastic trends at the 2004 Detroit Auto Show and identifies examples of vehicles that illustrate the design trends. Where appropriate, we have identified the specific plastics implications. Wide Body Side Cladding -- as previously seen on Pontiac Aztek, appears to be declining in favor of cleaner sheet metal designs. This will mean a loss for suppliers of TPO and TPU compounds. This is partially offset by an increase in plastic rocker panel covers. Luxury Fabrics -- The increased use of luxury fabrics in seating inserts (PT Cruiser, Ford Focus Z4ST, Audi Avant S6 use Alcantara) and a broadened range of applications (ABC pillars, door medallions, headliners, instrument panel trim) is beginning to take hold in N. American vehicles, but utilization is still considerably lower than in European interiors. Contenders include Alcantara, Kuraray’s Clarino®, Freudenberg’s Evolon®, and a range of new offerings from Milliken and others. Electroluminescence -- Electroluminescence (EL) generates light when a chemically coated plastic is electrically stimulated. EL lighting is being used in auto interiors to illuminate plastic panels. Bayer AG has introduced an electroluminescent plastic film that is moldable into 3D shapes. Dow and DuPont are probably working on some of the developments. Bayer and the Swiss company Lumitec have licensed their EL technology to Bree (Germany), who is using the technology for women’s handbags. The 2003 Mercedes Maybach utilized an electroluminescent headliner, which provides interior lighting but also provides greater headroom since the space required for bulbs is not required. DuPont is working with Schefenacker AG (a German lighting firm) on similar developments. The Nissan Actic (see photo in Appendix B) uses lighted headliner panels (probably electroluminescent films) to incorporate a range of mood-setting pictures and designs, which can be selected from a database. Deep Skin Grains -- have traditionally been used on European IP and door trim panel skins but have not yet widely penetrated the N. American models despite pressure for the "European look"). PU Spray Skins -- The penetration of PU spray skins (from Recticel) into the European fleet has grown substantially to 28% of production (even beyond that which was documented in REA’s Soft Trim multi-client study.) The penetration is going beyond the high end portion of the European fleet into mid-level vehicles like Toyota Corolla (UK) and VW Passat.

Robert Eller Associates, Inc.

10

Page 11: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

Growth of PU spray skins is picking up in the N. American market from the current 3.5% level in vehicles such as Cadillac Deville and Buick LeSabre. Metallic-look Trim -- is extensively used on interior bezels and door and IP trim accents, and appears to be penetrating the wood decorative trim market. Eventually, this could shift to in-mold decoration. Sun Visors -- in N. America have, thus far, resisted the European trend to the use of EPP foams.

Robert Eller Associates, Inc.

11

Page 12: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

re/mydox/NAIAS/NAIAS 2004A.doc EXHIBIT 3-1 PLASTIC TRENDS AT THE 2004 DETROIT AUTO SHOW

DESIGN FEATURE/TREND EXAMPLE VEHICLES NOTE/PLASTICS IMPLICATIONS FEWER WIDE BODY SIDE MOLDINGS

-PONTIAC AZTEK -DECREASE OF TPOs IN EXTERIORS

SHORT FRONT/REAR OVERHANG -PONTIAC G6 -“EURO LOOK” -FACILITATE FRONT END MODULE

2-TONE SKINS/CONSTRUCTIONS -PONTIAC SOLSTICE -FORD MUSTANG

-REQMT. FOR 2-TONE SKINS -IP/DT SKINS, SEATS

TIGHTER TOLERANCES (INTERIOR FIT & FINISH)

-CHEVY COBALT (27Hz BENDING FREQUENCY) -TOYOTA CAMRY

-FACILITATED BY STIFFER CHASSIS -ENCOURAGES TIGHT FIT & FINISH TECHNOLOGIES (LIKE JCI CRAFTEC)

LARGER FASCIA -CHEVY COBALT -FRONT EXTENDS TO BEHIND LIGHTING -CONT’D. GROWTH OF TPO DEMAND

IMPROVED CABIN ACOUSTICS -CHEVY COBALT(a) -METAL/PLASTIC LAMINATES(a) -LIGHTWEIGHT FIBER MATS

-TAILORED PU FOAMS -FACILITATED BY STIFFER CHASSIS

FRONT END MODULES -VW PASSAT(b) -VW MINI(b) -NISSAN ALTIMA(b) -VOLVO S70/V70(b)

-PP/GLASS COMPOUNDS -IN-LINE COMPOUNDING -EXTRUSION/COMPRESSION

STIFFER CHASSIS -PONTIAC SOLSTICE -CHEVY COBALT -FORD MUSTANG

-MORE PRECISE SUSPENSION TUNING -BETTER CABIN ACOUSTICS -FACILITATES CLOSER FIT & FINISH

MORE MODELS PER PLATFORM -GM: KAPPA, EPSILON -VW

-PARTS GENERALIZATION -PURCHASING LEVERAGE FOR OEMs AND TIER 1s

ADJUSTABLE COLOR INSTRUMENT GAUGES

-FORD MUSTANG

PHOTO DISPLAY HEADLINER PANELS

-NISSAN …

METAL/RUBBER PEDALS -HONDA S2000 ENHANCED SURFACE DECORATION CHOICES

-FORD F-150 (FX4) -FORD MUSTANG -NISSAN TITAN

-METALLIC-LOOK FILMS -IN-MOLD DECORATION

SOFT TOUCH CUP HOLDERS, INCREASED CUBBY SPACES

-NISSAN TITAN -TPE COMPOUNDS (SEBS, TPV)

INCREASED HORIZONTAL SPLIT (2 PART) IPs

-PONTIAC BONNEVILLE -PASSENGER AB CONSTRUCTION -ENCOURAGE USE OF EPP FOAMS

INCREASED USE OF INVISIBLE AIRBAGS

-MANY -PASSENGER SIDE

REMOVABLE ROOFS -CHEVY NOMAD(c) CARBON FIBER-LOOK FILMS -PONTIAC BONNEVILLE

(GXP) -DOOR MEDALLION

PU SPRAY IP SKINS -VW PASSAT -VOLVO S60 -BMW Z4 -M-BENZ M-CLASS SUV -BUICK LESABRE

-STRONG GAINS FOR RECTICEL PROCESS (28% PENETRATION IN EUROPEAN FLEET IN MY 2006) -CURRENT PENETRATION IN NAFTA FLEET ABOUT 3.5% -SEE REA SOFT TRIM MULTI-CLIENT STUDY

(Cont'd.)

Robert Eller Associates, Inc.

12

Page 13: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

EXHIBIT 3-1 (Cont'd.) PLASTIC TRENDS AT THE 2004 DETROIT AUTO SHOW

DESIGN FEATURE/TREND EXAMPLE VEHICLES NOTE/PLASTICS IMPLICATIONS ELECTROLUMINESCENCE -2002 M-BENZ MAYBACH

-NISSAN ACTIC CONCEPT -INITIAL USES IN HEADLINER -CAN BE USED FOR LIGHTING AND MOOD-SETTING PHOTOS

NOTES:

(a) CHEVY COBALT USES A METAL/PLASTIC LAMINATE BEHIND THE IP

(b) COMMERCIAL PRIOR TO 2004 DETROIT AUTO SHOW

(c) CONCEPT VEHICLE SOURCE: ROBERT ELLER ASSOCIATES, INC., 2004

Robert Eller Associates, Inc.

13

Page 14: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

re/mydox/NAIAS/NAIAS 2004A.doc EXHIBIT 3-2 LIGHTING DEVELOPMENTS AT THE DETROIT AUTO SHOW (2004)

DEVELOPMENT VEHICLE(S) NOTE ELECTROLUMINESCENT HEADLINER PANEL

-NISSAN ACTIC (CONCEPT) -ALLOWS VARIABLE PHOTO IMAGES -FIRST INTRODUCED ON MERCEDES MAYBACH (2002)

LED OUTLINE ON TAILLIGHTS -FORD BRONCO (CONCEPT) -INFINITY QX56 (SUV) -INFINITY G35 (SEDAN)

REPLACE TAILLIGHT BULBS WITH SHAPED LEDs

-HYUNDAI HCD-8 (CONCEPT)

TAILLIGHT LEDs SIGNAL BRAKING RATE

-BMW SERIES 6 COUPE

TAILLIGHTS BLENDED INTO UPPER REAR FENDER

-CADILLAC CTS -RESEMBLE 50s TAILFIN LOOK

LEDs IN REAR EXTERIOR PANELS

-DCX ME-412 (CONCEPT) -RESEMBLE AFTERBURNER GLOW

TAILLIGHTS INTO REAR WINDOW SURROUND

-VOLVO XC90

HEADLAMP COVER AS DESIGN ELEMENT

-DCX CROSSFIRE -MIMICS HOOD RIBBING

FENDER-BLENDED HEADLIGHTS -CHEVY CORVETTE (2005) -REPLACES POP-UP HEADLIGHTS -ALLOWS HIGHLY SHAPED, FENDER-BLENDED HEAD- LIGHTS -SUGGESTS BROADER USE OF ACRYLICS

BENDING SECONDARY HEADLIGHTS

-PORSCHE CAYENNE (2004) -LEXUS RX 330

-SMALLER SECONDARY HEADLIGHTS BEND AROUND CORNERS

HEADLIGHTS ADAPT TO UP/DOWN HILLS

-SEVERAL BMW MODELS

SOURCE: ROBERT ELLER ASSOCIATES, INC., 2004

Robert Eller Associates, Inc.

14

Page 15: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

4. MINI VEHICLE DATABASE In the table that follows, we have listed observations on specific models at the Detroit Automotive Show 2004. Photos of some of these models, intended to highlight key details, are given in Appendix B. Some of the highlights of N. American vehicles not pictured and analyzed in the Appendix B photo database are given below and merit further attention to examine for plastics trends: Buick --

- LaCrosse replaces both Regal/Century but keeps the traditional luxury touches. - Terraza SUV 2005 -- sliding center track on HL (to vary component placement), fold-

flat floor, visible passenger side IP airbag, wood bezel on center console, improved acoustics.

Chevrolet --

- Cobalt (see photos) -- This GM Delta platform vehicle replaces Cavalier and is targeted at Honda Civic, Toyota Corolla and VW Jetta. It shows improved fit/finish in both interior and exterior panels, improved body stiffness, and interior acoustics performance.

- Equinox is GM’s (late) entry into the crossover sector. It is based on the Saturn Vue but with an all-steel body.

- Pontiac G6 -- Epsilon platform (shared with Malibu Maxx); muscle car with new engines, modern suspension/transmission; replaces Grand Am; made in Australia by Holden; starting price $22,000; target is vehicle sales of 120,000.

- Chevy Corvette -- Facelift for 2005 has invisible passenger ABD, full IP skin, and 1/3 DTP skin.

DaimlerChrysler --

- Rear wheel drive returns to DCX with the Chrysler 300c sedan (see photos) and the muscular Dodge Magnum shown last year as a concept vehicle.

- The 2004 Dodge Durango has a substantially improved interior, revised HVAC louvers, and a "McDonald's bin" at the bottom of the center IP. These interior refinements complement the (optional) 5.7 liter pushrod Hemi V-8 engine.

Ford --

- Ford 500(see photos) replaces the Taurus and enters the tall car category (roof 5” higher).

- The Freestyle SUV borrows engineering and some components from the Volvo XC90. - The Mustang is a refined retro that borrows the best from the '60s designs, especially

Steve McQueen’s fastback (see photos in Appendix B) and, of course, retains the rear wheel drive.

Robert Eller Associates, Inc.

15

Page 16: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

c:\re\mydox\NAIAS\NAIASDatabase 04.xls\EXH 4-1

EXHIBIT 4-1

MINI DATABASE OF 2004 DETROIT AUTO SHOW VEHICLES

PAGE B-

VEHICLE YEAR MODEL/ TRIM LEVEL

ABC PILL

AIR- BAG(a)

HEAD- LINER

DOOR TRIM

IP NOTE

1 Acura RSX 2004 Small Coupe Hard Vis Hard 1-pc. Technical grain on IP cluster; EPP spare tire cover (nonwoven/foam)

3 Audi A4 2004 Ultrasport Knit Inv Wov 18" wheels; high level of metal trim; exterior body molding

3 Audi A8L 2004 Alc Inv Alc? Alcantara use in luxury model3 Audi TT 2004 -- Inv Full Full skin door trim; stitched seats4 BMW 6 Series 2004 Jers Inv Full Bkfm Relatively cheap spare tire cover; metallic radio trim;

side AB in door

5 BMW 330 Ci 2004 NW? Vis NW? Split Textile inserts in door; metal grab handle; Alcantara on steering wheel?

6 BMW X3 2.5i 2004 Knit Vis Hard Bot

Plastic lower BSM; backfoam door trim skin; relatively thin skin on IP; soft touch paint on instrument cluster; black bumpers

7 BMW 530Ci 2004 Jers Inv Full 2-pc Upper IP?-- BMW X3 3.0i 2004 Knit Loose spare tire cover8 Chevrolet Cobalt 2005 Sedan, Coupe Vis Full

SkinCloth door trim medallion; high cut line on bumper fascia; air scoops in fascia; high cut rear fascia; disc/drum brakes; interior gap target is 1 mm; Honda Civic, Toyota Corolla, VW Jetta are benchmarks; exterior panels have 3.5 mm gaps (comparable to Jetta); LS version will have wood grain accents; VW Jetta was interior trim benchmark; white gauges; brushed aluminum look; SS supermodel will have leather seats with red inserts; stiff chassis (27 Hz bending frequency); metal/plastic laminate in IP mounting area for acoustic barrier; claim significant improvement in interior acoustics

-- Chevrolet Corvette 2005 Sport Coupe Inv 1/3 Skin

Full Skin

Facelift

Cont’d.

16 Robert Eller Associates, Inc.

Page 17: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

c:\re\mydox\NAIAS\NAIASDatabase 04.xls\EXH 4-1

EXHIBIT 4-1

MINI DATABASE OF 2004 DETROIT AUTO SHOW VEHICLES

PAGE B-

VEHICLE YEAR MODEL/ TRIM LEVEL

ABC PILL

AIR- BAG(a)

HEAD- LINER

DOOR TRIM

IP NOTE

10 Chevrolet Nomad Concept Sport Coupe/ Crossover

Removable roof; Alcantara in door trim medallion; extensive use of suede textile (nuBuck); slide-out trunk floor; flat floor; flush sun visors; 40/40/20 rear seat; Kappa platform(b); hard seatbacks; 1.5 liter 4 cyl. Ecotec engine (200 hp)

Chevrolet SSR 2004 Sport PUT/ Crossover

Hard Metal door grab handle; metal trim on IP; skin in DT medallion area

12 Chrysler 300c 2005 Inv Full Skin

13 Chrysler Pacifica 2004 Crossover Hard Half Skin

2-pc. Metal on shifter; thin sun visor

15 Chrysler Crossfire Sport Coupe Hard Inv Bkfm Skin Metal grab handle; deep grain IP skin; Heytex makes spare tire cover; metal console trim

16 M-Benz GS Tourer Concept (2005)

Van Inv 2-pc. Cloth covered weather seals; metal pedal; aluminum HVAC trim

17 Ford 500 SEL 2005 Sedan-SEL Hard Inv Knit 1/2 Skin

1-pc. Full Skin

Single piece primary door seal; GPS splits IP; hard sun visor; all-wheel drive

-- Ford Focus 2005 Facelift; fascia is 1/8" thicker; suede (Alcantara) optional seat insert

19 Ford Freestyle LTD 2005 Crossover Hard Vis Fuzzy 1/3 Skin

Hard Hardboard spare tire cover; "fold-in" floor; shoddy acoustic batting; hard sun visor; CV transmission

21 Ford Mustang GT 200522 Honda SUT Concept SUT-Truck Initial intro for Honda23 Infiniti FX45 SUV NW Inv NW? Half

Skin1 pc. Metal/rubber pedals; unattached spare tire cover

24 Infiniti G35 Coupe NW/ Hard

Inv Knit Bkfm Bkfm A-pillar uses nonwoven? B-pillar is hard injection molded; metal grab handle; partial skinned door trim; hard bottom door trim; metallic-look console; Alcantara seat trim?

27 Mazda RX8 2004 Coupe Tex 1-pc. Single piece primary door seal; power outlets; front-opening door

Cont’d.

Robert Eller Associates, Inc.

17

Page 18: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

c:\re\mydox\NAIAS\NAIASDatabase 04.xls\EXH 4-1

EXHIBIT 4-1

MINI DATABASE OF 2004 DETROIT AUTO SHOW VEHICLES

PAGE B-

VEHICLE YEAR MODEL/ TRIM LEVEL

ABC PILL

AIR- BAG(a)

HEAD- LINER

DOOR TRIM

IP NOTE

28 Mercury Mariner SUV Hard Vis Knit Hard Hard Metallic trim on console; shoddy acoustic batting; hardboard/EPP spare tire cover

-- Mercury Marauder 2004 Hard Vis Knit 1/3 Skin

Metal-look on door trim; white gauges; hard sun visors; metal film on IP, console, and DT

30 Nissan Frontier 200530 Nissan Pathfinder 2005 Full-size SUV Hard Inv Knit 1/3

SkinHard

31 Nissan Actic Concept Illuminated, adjustable photo headliner panels-- Pontiac G6 2005 Hard Inv Hard Full

Skin33 Pontiac GTO 2004 Tex Vis Full Metal pedals; center display34 Pontiac Solstice 2006 2-seat Convert. Vis Hard Hard Motorcycle-type gauges; all-hard interior panels; selling

price below $20K; Kappa platform(b); traditional Pontiac wide stance; designed to retain Pontiac "look"

35 Porsche Boxster Vis Full Metal-look console; perforated leather seating; separate IP cluster; metal-like instrument surround

35 Porsche Cayenne 2004 Knit Vis Full Metal exterior A-pillar; metal window trim; sophisticated spare tire covers

38 Volvo S40 2004.5 Sedan Inv 1/3 Skin

1 pc. Full

Low gloss door trim skin; crash resistant front end

39 Volvo S80 2003 Sedan Fuzzy Inv Full 1 pc. SSoft sun visors; padded console cover39 Volvo XC70 2003 Crossover Hard Inv Full

Skin1 pc. Tufted carpet mats; rear tray is 20% talc PP; black

fascia

NOTES: (a)PASSENGER AIRBAG(b)GM's KAPPA PLATFORM INCLUDES: CURVE (CONCEPT) CHEVY NOMAD (CONCEPT) PONTIAC SOLSTICE (MY 2005) -- = NO PHOTO

SOURCE: ROBERT ELLER ASSOCIATES, INC., 2004

Robert Eller Associates, Inc.

18

Page 19: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

APPENDIX A – ABBREVIATIONS

AB - Airbag ABC - ABC pillar Alc - Alcantara or suede-like fabric BKFM - Backfoam manufacturing process (e.g., IP, DT, console) BSM - Body side molding CVT - Continuously variable transmission DT - Door trim panel EL - Electroluminescence FS - Full size Full - Full skin coverage FWD - Front wheel drive FZY - Fuzzy textile GPS - Global Positioning System Half Skin - Half skinned HL - Headliner Inv - Invisible airbag door (passenger side instrument panel) IP - Instrument panel Knt - Knitted textile LED - Light emitting diodes NW - Nonwoven textile PUT - Pick-up truck RWD - Rear wheel drive STC - Spare tire cover SUT - Sports utility truck SUV - Sports utility vehicle Tex - Textile Vis - Visible airbag door (passenger side instrument panel) Wov - Woven textile

19 Robert Eller Associates, Inc.

Page 20: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

APPENDIX B -- PHOTOS

The Appendix B photos are listed in order by division rather than grouped by company ownership, as follows: Vehicle(s) Page Acura RSX (2004) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B1 Audi A4 Ultrasport (2004) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B3 Audi A8L (2004) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B3 Audi TT (2004) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B3 BMW 6 Series Coupe (2004) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B4 BMW 330 Ci (2004) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B5 BMW X3 2.5i (2004) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B6 BMW 530 Ci (2004) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B7 Chevrolet Cobalt (2005) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B8 Chevrolet Nomad (Concept) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B10 Chrysler 300c (2005) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B12 Chrysler Pacifica (2004) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B13 Chrysler Crossfire . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B15 Mercedes-Benz Grand Sports Tourer (2005) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B16 Ford 500 SEL (2005) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B17 Ford Freestyle LTD (2005) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B19 Ford Mustang GT (2005) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B21 Honda SUT (Concept) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B22 Infiniti FX45 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B23 Infiniti G35 Coupe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B24 Land Rover Range Stormer (Concept) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B26 Mazda RX8 (2004) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B27 Mercury Mariner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B28 Nissan Frontier (2005) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B30 Nissan Pathfinder (2005) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B30 Nissan Actic (Concept) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B31 Pontiac GTO (2004) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B33 Pontiac Solstice (2006) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B34 Porsche Boxster . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B35 Porsche Cayenne (2004) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B35 Volvo S40 Sedan (2004.5) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B38 Volvo S80 Sedan (2003) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B39 Volvo XC70 (2003) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B39 Buick Terraza (2005) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B41 Toyota FTX Concept . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B43

Robert Eller Associates, Inc.

20

Page 21: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

Acura RSX -- • Entry level, hatchback coupe.

Acura RSX (2004)

• EPP spare tire cover (nonwoven/foam

laminate); notice round shape to conform to spare tire wheel well

Note: Acura HSC Concept uses black Nubuck leather (also on Chevy Nomad [Concept]) and anodized aluminum on door trim, console, and meter housings.

Acura RSX (2004)

B Robert Eller Associates, Inc

1

Page 22: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

• Hard ABC pillar • Visible airbag door • Hard door trim panel • One-piece instrument panel with

technical grain on IP cluster • Metal insert look , two-tone, three-spoke

steering wheel

Acura RSX (2004)

• Cutaway view of RSX body-in-white. Acura RSX (2004)

Acura RSX (2004)

B Robert Eller Associates, Inc

2

Page 23: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

Audi A4 (2004) –

• Metal trim on Ultrasport model instrument panel

• Invisible airbag door • Knit textile on ABC pillars • 6-speed manual transmission • Avant has 60/40 split-folding rear seats • S6 and RS6 Avant uses Alcantara® seat

insert and Alcantara headliner • S4 variation has Alcantara®/leather seat

option or silk Nappa leather.

Audi A4 Ultrasport (2004)

Audi A8L (2004) -- • Alcantara® widely used (A, B. C pillar,

door trim and medallions, headliner). • Wood trim instrument panel with

position for GPS in center.

Audi A8L (2004) Audi TT (2004) -- • Round HVAC louvers • Full skin door trim panel • Leather door trim medallions • Stitched seats Audi TT (2004)

B Robert Eller Associates, Inc

3

Page 24: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

BMW 6 Series Coupe (2004) – • Extensive use of aluminum exterior

panels • Inner and outer panels are bonded with

structural adhesives to minimize weight • Front side panels are thermoplastic • Rear and roof compartment lids are SMC • Relatively inexpensive looking spare tire

cover • Comfort glass option keeps interiors 5ºC

cooler • Brake-rate sensitive taillight LEDs BMW 6 Series Coupe (2004) • Invisible airbag

• Backfoam/full skin instrument panel construction

• Metal-look radio bezel Note dual instrument cluster eyebrows • Full skin/two tone door trim; note grab

handle

BMW 6 Series Coupe (2004)

• Side airbag (note split line) in oversized door trim medallion; medallion is skinned (rather than textile)

BMW 6 Series Coupe (2004)

B Robert Eller Associates, Inc

4

Page 25: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

BMW 330 Ci (2004)

BMW 330 Ci (2004) – • Textile medallion inserts • Metal grab handle • Alcantara® option on steering wheel,

seat inserts • Split instrument panel with visible airbag

door • Textile on ABC pillar • Single eyebrow on instrument cluster

BMW 330 Ci (2004)

• Metal look trim strip • Visible airbag door • 3-spoke steering wheel BMW 330 Ci (2004)

B Robert Eller Associates, Inc

5

Page 26: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

BMW X3 2.5i (2004) -- • Launch in Feb. 2004? • Knit textile on ABC pillars • Body side molding (rocker panel) • Relatively thin skin on instrument panel • Soft touch paint on instrument cluster • Black bumpers (complementary color to

gray body) • Visible airbag door • Hard lower portion on door trim

• Backfoam door trim skin • Thin foam layer on instrument panel • Knit textile on headliner • Visible airbag door BMW X3 2.5i (2004) • View of storage area under spare tire

cover

• Note use of EPP foams

BMW X3 2.5i (2004)

• Sophisticated, non-hinged spare tire

cover

BMW X3 2.5i (2004)

B Robert Eller Associates, Inc

6

Page 27: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

• • Note large grab handle • Large grab handle with wood grain film • Net-protected storage area in hard door

trim lower panel • 2-tone • Backfoam door trim skin with hard

bottom

BMW X3 2.5i (2004) BMW 530Ci (2004) -- • Metal grab handle • Textile inserts in door trim panel BMW 530Ci (2004) • Sweeping, dual eyebrow instrument

panel (GPC in center) • Visible passenger airbag door • 2-piece instrument panel • Nonwoven? on ABC pillar • Alcantara®? on steering wheel

BMW 530Ci (2004)

B Robert Eller Associates, Inc

7

Page 28: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

Chevy Cobalt (2005) – • GM’s entry level vehicle on the Delta

platform • Available in sedan and coupe with 8 trim

levels • Increased interior available space • GM has targeted improved fit/finish in

interiors using VW Jetta as a target • Interior panel gap targets are 1 mm (3.5

mm on exterior) • Fastback look with conventional trunk • Tapered C pillar gives smooth

appearance • High cut line on fascia

• Disc/drum brakes

Chevrolet Cobalt (2005)

• Targeted to compete with Corolla, Jetta,

Civic • Two-tone door trim panel • No grab handle; simple design • Textile door panel insert

Chevrolet Cobalt (2005) • Significant improvement in interior

acoustics, partially due to stiff body with 27 Hz bending frequency and rigid cockpit structure

• Instrument panel mounting contains a sound deadening plenum based on metal/plastic laminates (early use of metal/plastic laminates for acoustics interior acoustics constructions)

• Wood grain accents on LS version

Chevrolet Cobalt (2005)

B Robert Eller Associates, Inc

8

Page 29: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

• Two-tone instrument panel • Imitation horizontal trim • Seats are bolstered in both the seatback

and cushioning • Visible airbag door

Chevrolet Cobalt (2005)

• Metal trim on SS instrument panel model • SS has larger fascia and rocker panels • Small console and fold-down armrest

Chevrolet Cobalt (2005)

B Robert Eller Associates, Inc

9

Page 30: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

Chevrolet Nomad (Concept) -- • Based on GM's Kappa Platform • Removable roof • 1.5 liter 4 cylinder Ecotec engine (200

hp)

Chevrolet Nomad (Concept)

B Robert Eller Associates, Inc

• Sliding rear floor • Alcantara door trim panel medallions • Extensive use of Nubuck suede • Flush sun visors • 40/40/20 rear seat • Hard seatbacks

Chevrolet Nomad (Concept)

10

Page 31: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

Chevrolet Nomad (Concept)

B Robert Eller Associates, Inc

Chevrolet Nomad (Concept)

11

Page 32: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

Chrysler 300c (2005) -- • Uses Mercedes designed transmission

and rear suspension architecture • Revival of RWD • Increased interior space

Chrysler 300c (2005)

• 2-tone skins • No grab handle • Generous map pocket Chrysler 300c (2005)

Chrysler 300c (2005)

B Robert Eller Associates, Inc

12

Page 33: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

Chrysler Pacifica [Crossover] (2004) -- • Lagging sales, thus far • Compete with Ford Freestyle • Hard ABC pillars • 2-piece instrument panel • Thin sun visor • Wood grain trim

Chrysler Pacifica (2004)

B Robert Eller Associates, Inc

• 1/2 skinned door trim panel • Integrated grab handle • Multiple surfaces • Wood grain trim

Chrysler Pacifica (2004) • Fitted, hinged STC

Chrysler Pacifica (2004)

13

Page 34: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

• Ribbed talc/PP STC • Loose nonwoven trunk cover

Chrysler Pacifica (2004)

B Robert Eller Associates, Inc

14

Page 35: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

Chrysler Crossfire (sport coupe) -- • Ribbed hood • LED surrounds on headlamps • Mercedes theme behind front wheel well

Chrysler Crossfire

B Robert Eller Associates, Inc

Chrysler Crossfire

• Hard A pillar trim • Invisible passenger airbag door • Brushed aluminum grab handle trim • Metal trimmed console • Cloth medallion insert • Backfoamed door trim panel • Metal trimmed grab handle • Hinged full STC (made by Heytex)

Chrysler Crossfire

15

Page 36: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

Mercedes-Benz Grand Sports Tourer (2005) -- • Widely spaced, large headlamps • Large glass roof • Diesel hybrid engine in concept vehicle

M-

M-Benz Grand Sports Tourer (2005)

B Robert Eller Associates, Inc

• 2-tone white/grey interior styling • 2-piece instrument panel • Metal pedals • Center console mounted • Cloth covered weatherstrip • Invisible passenger airbag door • Textile covered A pillar • Skinned B pillar • Matte and glossy aluminum trim • Steering column shift lever • Control buttons on steering wheel

M-Benz Grand Sports Tourer (2005) • Hinged spare tire STC

Benz Grand Sports Tourer (2005)

16

Page 37: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

Ford 500 SEL sedan (2005) -- • First crossover-based sedan • Using components from Volvo XC90 • Shares platform with Freestyle (crossover

wagon) • Roof raised 5", driver's ent. 4" (raises

floor 4"), results in larger trunk volume • Driver's seat raised • Soft touch paint finishes • CVT transmission • Part time AWD/FWD combination

Ford 500 SEL (2005)

B Robert Eller Associates, Inc

• Large medallion insert • Built-in grab handle

Ford 500 SEL (2005)

17

Page 38: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

• Hard ABC pillar • Invisible passenger airbag door • Knit headliner facing • 1-piece full instrument panel skins • Burled wood appliqués on instrument

panel and door trim (SEL model); SE has carbon filter appliqués

Ford 500 SEL (2005)

B Robert Eller Associates, Inc

Ford 500 SEL (2005)

• 1/2 skinned door trim panel • Single piece primary door seal • Split/fold rear seat

18

Page 39: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

Ford Freestyle LTD (2005) - crossover wagon -- • Shares platform/components with Volvo

XC90, Ford 500 • 7-passenger capacity • AWD/FWD combination • CVT • More interior space than Pacifica • Will compete with Toyota Highlander,

Honda Pilot, DCX Pacifica • Visible passenger airbag door • Long hood/high beltline • Hardboard/shoddy STC

Ford Freestyle LTD (2005)

B Robert Eller Associates, Inc

Ford Freestyle LTD (2005)

• "Fold-in" floor • Fold/flip second row seats • Third rear fold and stow for flat cargo

floor

Ford Freestyle LTD (2005)

19

Page 40: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

B Robert Eller Associates, Inc

Ford Freestyle SUV --

• Single tone instrument panel • White gauges • Instrument panel-mounted grab handle • Hard ABC pillars • Visible passenger airbag door • Fuzzy headliner Ford Freestyle LTD (2005) • 1/2 skinned door trim panel • Integral cup holders in console

• Hard sun visor Ford Freestyle LTD (2005)

20

Page 41: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

Ford Mustang GT (2005) -- • Built at Auto Alliance (Flat Rock) • 1967 styling • Opera window in hatchback • Priced $20-25,000 • Absence of Camaro and Firebird and

demographics will stimulate sales • Wheel forward design (6" wheel base

increase over 2004 model) • Hydromount engine bushings • Traction control optional (with ABS

package)

• 31% increase in body stiffness Ford Mustang GT (2005) • Extended bumper projection Ford Mustang GT (2005) • "Color configurable" instrument panel • Extensive use of brushed aluminum trim • Gauge background (by Delphi) matches

body color • Aluminum steering wheel spokes • Eyelid-type HVAC louvers • Side airbags optional • Substantial interior noise reduction (vs.

2004)

Ford Mustang (2005)

B Robert Eller Associates, Inc

21

Page 42: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

Honda SUT (Concept) -- • Honda's truck entry • Compete with?: Ford Explorer Sport Trac Chevrolet Avalanche

Honda SUT (Concept)

B Robert Eller Associates, Inc

22

Page 43: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

Infiniti FX45 – • Note large bumper fascia • Unattached spare tire cover • Textile on ABC pillar • Invisible airbag door • Integrated GPS • Metal trim on console • Two-tone instrument panel • Metal/rubber pedals

Infiniti FX45

Infiniti FX45

Infiniti FX45

B Robert Eller Associates, Inc

23

Page 44: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

• Two-tone, half skin door trim panel • Metal insert large grab handle • Partial skinned door trim panel (hard

bottom) Infiniti G35 Coupe -- • LEDs incorporated into taillights • Large headlights • Relatively small bumper fascia

Infiniti G35 Coupe

In

Infiniti FX45

B Robert Eller Associates, Inc

• Textile (nonwoven?) on A pillar • C pillar is hard injection molded • Metal grab handle • Metal-look console • Alcantara® seat trim • Invisible passenger side airbag door • Knit headliner • Backfoam door trim • Backfoam instrument panel

finiti G35 Coupe

24

Page 45: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

• Barrel-type HVAC louvers • Split instrument panel design

Infiniti G35

B Robert Eller Associates, Inc

25

Page 46: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

B Robert Eller Associates, Inc

Land Rover Range Stormer (Concept)

Land Rover Range Stormer (Concept)

26

Page 47: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

Mazda RX8 (2004) -- • Cloth door medallion • Front opening rear door (easy access) • Rotary engine Mazda RX8 (2004) • Highly visible passenger airbag door • Eyelid-type HVAC louvers • Round theme on gauges/shift lever

surround • Power outlet in console

Mazda RX8 (2004)

• Single piece primary door seal • (___ joints)

Mazda RX8 (2004)

B Robert Eller Associates, Inc

27

Page 48: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

B Robert Eller Associates, Inc

Mercury Mariner -- • Hard ABC pillars • Visible passenger airbag door • Knitted headliner • Hard door trim (cloth inserts)

Mercury Mariner • Hard instrument panel • Visible passenger airbag door • STC is hardboard/EPP/shoddy

Mercury Mariner

28

Page 49: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

B Robert Eller Associates, Inc

Mercury Mariner -- • Hard ABC pillar • Visible passenger airbag door • Knitted headliner • Hard door trim panel (cloth inserts) • Hard instrument panel • Metal trim on console Mercury Mariner

• Shoddy acoustic battery • Hardboard/EPP foam STC

Mercury Mariner

29

Page 50: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

Nissan Frontier (2005) -- • Spray-on bed coating • Front opening rear door on crew cab

model

Nissan Frontier (2005)

B Robert Eller Associates, Inc

Nissan Pathfinder (2005) - full-size SUV -- • Generation II Pathfinder • 1/3 skinned door trim panel • Knitted headliner facing • Hard ABC pillars • Invisible airbag door Nissan Pathfinder (2005) • Hard instrument panel • Hard ABC pillars • Invisible passenger airbag door

Nissan Pathfinder (2005)

30

Page 51: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

• Full, hinged STC

Nissan Pathfinder (2005)

Nissan Actic Concept -- • Wheel forward design • Thin door handles

Nissan Actic Concept

B Robert Eller Associates, Inc

31

Page 52: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

Nissan Actic Concept

• Electroluminescent panels on headliner • Selectable photo images Nissan Actic Concept • Fold-flat floor

Nissan Actic Concept

B Robert Eller Associates, Inc

32

Page 53: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

B Robert Eller Associates, Inc

Pontiac GTO (2004) – • Muscle car (5.7 liter engine, rear wheel

drive) • Metal/rubber pedals • 2+2 bucket seating Pontiac GTO (2004) • Satin nickel interior bezels on center

stack, console, and 4-spoke steering wheel

• Visible airbag door • Instruments available in body color

match • Textile on A pillar Pontiac GTO (2004)

• Two-tone door trim panel with grab handle and cloth lower insert

• Full door trim panel skin

Pontiac GTO (2004)

33

Page 54: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

Pontiac Solstice (2006) – • Shares the Kappa platform with Chevy

Nomad (concept – see photo) and Saturn Curve concept

• Pontiac wide stance (60”) and

suggestions of Pontiac grille • Two-seat convertible • Designed to retain Pontiac look • Selling for below $20,000 • Introduced as concept at 2002 NAIAS;

short time to production aided by use of hydroforming dyes

Pontiac Solstice (2006)

• Hard, two-tone instrument panel • Two-tone seats • Color coordinated, motorcycle style

gauges • Visible airbag door • Integrated console with shift lever • Jewel-tone accent trim

Pontiac Solstice (2006)

B Robert Eller Associates, Inc

34

Page 55: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

Porsche Boxster – • 2/3 skin coverage • Carpet kick panel • Visible airbag door • Metal-look console • Perforated leather seating • Separate instrument panel cluster • Metal-look instrument panel surround • New lower front and rear fascia in 2004

model

• New roof and glass window in 2004 model

• Fascia has integrated body color grille

openings and integrated air scoops

• Supplemental safety bars feature soft touch covering

• Dual pop-out cup holders in instrument panel

Porsche Cayenne (2004) – • Metal exterior window trim

Porsche Cayenne (2004)

Porsche Boxster

Porsche Boxster

B Robert Eller Associates, Inc

35

Page 56: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

• View of spare tire and tool kit storage

under spare tire cover • Low loading sill height • Sophisticated, hinged spare tire cover

Note use of EPP tool kits • Grab handles on console • Thin, metal trim strip on instrument panel • Round dials

Porsche Cayenne (2004)

Porsche Cayenne (2004)

Porsche Cayenne (2004)

B Robert Eller Associates, Inc

36

Page 57: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

• Alcantara® medallion insert? • All Cayennes have front, side, and

curtain airbags with 2-stage gas generators to reduce occupant stress in minor accidents.

• Side airbags in front seats and curtain

airbag in roof frame

Porsche Cayenne (2004)

B Robert Eller Associates, Inc

37

Page 58: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

Volvo S40 Sedan (2004.5) --

• Low gloss 1/3 door trim skin • Crash resistant front end

Volvo S40 Centre Stack (2004.5)

• 1-piece full instrument panel • Metal trim console • Pop-up GPS screen • Invisible passenger airbag door Volvo S40 Interior with RTI

B Robert Eller Associates, Inc

38

Page 59: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

Volvo S80 Sedan (2003) -- • Textile ABC pillars • Invisible passenger airbag door • 2-tone instrument panel • Padded console cover • Soft sun visors

Volvo S80 (2003)

• Full skinned door trim panel • Padded grab handle • 2-tone Volvo S80 (2003) Volvo XC70 (2003) Crossover -- • Hard ABC pillars • Invisible passenger airbag door • Taillights in C pillar • Black bumper fascia Volvo XC70 (2003)

B Robert Eller Associates, Inc

39

Page 60: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

Volvo XC70 (2003) -- • Full, hinged STC • Removable storage tray • Tufted trunk/passenger compartment

carpet mats

Volvo XC70 (2003)

• Full hinged STC • Removable storage tray Volvo XC70 (2003) • Full instrument panel skin • Invisible airbag door Volvo XC70 (2003) B

Robert Eller Associates, Inc 40

Page 61: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

B Robert Eller Associates, Inc

Buick Terraza 2005 Buick Terraza 2005

Buick Terraza 2005

41

Page 62: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

B Robert Eller Associates, Inc

Buick Terraza 2005

Buick Terraza 2005

42

Page 63: Robert Eller Associates, Incrobertellerassoc.com/articles/NAIAS2004A.pdf · Robert Eller Associates, Inc. ... Acoustics materials (lightweight fiber mats, PU foams, metal/plastic

Toyota FTX Concept

Toyota FTX Concept

Toyota FTX Concept

B Robert Eller Associates, Inc

43