Open

Design infused with strategy tells the best brand stories.

BYCOCOON GROUP

CHAPTER 1

FAR-FAR-AWAY in Ukraine, very long ago, in the old city

of Lviv, there lived a man calledRobert Doms. He was a rich and

successful entrepreneur.

Of all his enterprises he loved his brewery, but he still wasn't happy, and felt restless. He had heard stories from far off lands, where people brewed and enjoyed truly magnificent beer. He was keen on

discovering their secret recipes.So he decided to travel and explore those unusual and wonderful tastes and bring

them back to Lviv.

CHAPTER 2

HE HAD TRAVELLED A LONG, LONG WAY

experienced bizarre things, and met peculiar people, when going on his quest

of precious beer recipes. He actually collected few, but he was still missing the key to the whole mystery: How to bring

them to share with people in the Ukraine? Desperate and tired he ended up in the

magical city of Prague renowned for dexterous and sage artisans.

CHAPTER 3

THE FORTUNE DIDN’T FORGETabout him. He found the house

of artisans, who listened to his story and told him if he’d promise

to share the joy of great beers with his people, they would help him.

Overnight the artisans had created great artefacts for Robert Doms. He also received a secret letter to be opened when he returned

back home.

CHAPTER 4

ROBERT DOMSreturned to Lviv as fast as a horse can run. He could not wait to try the three old European recipes

and make the first brew. When everything was ready, he called people for a great party. And as far as anyone knows,

they are celebrating there still to this day.

launched in the marketin 2014, is a new range of craft beers brewed in Ukraine’s oldest known brewery in Lviv. We, artisans from Cocoon were invited by

Carlsberg to craft the brand and create its visual identity. We believe that it delivers

a great story with a huge personality.