Rob Edwards phage.sdsu/~rob Fellowship for Interpretation of Genomes,
Rob Wish Cruxio How To Tell Your Story In The Us
-
Upload
jeffrey-lamb -
Category
Technology
-
view
533 -
download
3
description
Transcript of Rob Wish Cruxio How To Tell Your Story In The Us
![Page 1: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/1.jpg)
Cruxio ‐ the crux of the story(SM)
© Cruxio, Inc. 2009
How to Tell Your StoryIn the US
Rob WishnowskyChicago, October 6, 2009
![Page 2: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/2.jpg)
Image & Identity
Concept of Success
Communication
Doing Business
Very Small Very Large
1 2 3 4 5 6 7
Degree of Difference?
![Page 3: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/3.jpg)
New Zealand is not telling its story
well enough or in a way that
resonates with USA or UK business.
Nielson Research, 2006
Source: AC Nielson Summary of Findings, based on research conducted for NZTE Aug-Sept, 2006
![Page 4: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/4.jpg)
strength?Transmission
![Page 5: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/5.jpg)
Transmission frequency?
![Page 6: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/6.jpg)
Tuned between stations?
![Page 7: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/7.jpg)
Cultural disadvantage
![Page 8: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/8.jpg)
Differences in Transmission
Implications for Reception
Changing Your Broadcast
![Page 9: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/9.jpg)
Image and Identity
Regional
![Page 10: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/10.jpg)
Image and Identity
Regional
Confederacy, 1861-1865
Seceded StatesStates & Territories Claimed by the CSA
![Page 11: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/11.jpg)
Image and Identity
Regional
![Page 12: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/12.jpg)
Image and Identity
Globally: the model
![Page 13: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/13.jpg)
Image and Identity
Self‐Made Achievers
![Page 14: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/14.jpg)
National
Image and Identity
![Page 15: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/15.jpg)
National
Image and Identity
![Page 16: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/16.jpg)
Quiet Achiever
Image and Identity
![Page 17: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/17.jpg)
Self‐Effacing
Image and Identity
![Page 18: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/18.jpg)
My work is functional and reasonably strong and ok in both the microwave & dishwasher.
Self‐Effacing
Image and Identity
![Page 19: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/19.jpg)
Symbolic
Image and Identity
![Page 20: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/20.jpg)
Symbolic
Image and Identity
![Page 21: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/21.jpg)
Symbolic
Image and Identity
![Page 22: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/22.jpg)
Symbolic
Image and Identity
![Page 23: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/23.jpg)
Symbolic
Image and Identity
![Page 24: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/24.jpg)
Symbolic
Image and Identity
![Page 25: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/25.jpg)
Symbolic
Image and Identity
![Page 26: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/26.jpg)
Concepts of Success
Winners & Losers
’60 ’05
100x
200x
300x
400x
500x
600x
CEOs' Pay(as multiple of the average worker's pay)
’95’85’75’65
Source: Prof. W. Dornhoff, UC, Santa Cruz
![Page 27: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/27.jpg)
Concepts of Success
Winners & Losers
Top 1%
Bottom 80%
Share of Capital Income
1979 2003
10
20
30
40
50
60
19931983
%
Source: Prof. W. Dornhoff, UC, Santa Cruz
![Page 28: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/28.jpg)
(2003)
Families are not going broke over lattes. Families are going broke over mortgages.Elizabeth Warren
Concepts of Success
Symbols of Wealth
![Page 29: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/29.jpg)
Concepts of Success
Symbols of Wealth
![Page 30: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/30.jpg)
Concepts of Success
Status & Network
![Page 31: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/31.jpg)
Lifestyle
Concepts of Success
![Page 32: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/32.jpg)
Lifestyle
Concepts of Success
![Page 33: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/33.jpg)
Lifestyle
Concepts of Success
![Page 34: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/34.jpg)
Family
Concepts of Success
![Page 35: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/35.jpg)
Fair Play
Concepts of Success
Source: The Marlborough Express
![Page 36: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/36.jpg)
Concepts of Success
Fair Play
’60 ’05
100x
200x
300x
400x
500x
600x
CEOs' Pay(as multiple of the average worker's pay)
’95’85’75’65
Source: Prof. W. Dornhoff, UC, Santa Cruz and Statistics New Zealand, June 2008 Data
Paul Reynolds
![Page 37: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/37.jpg)
Experiences
Concepts of Success
![Page 38: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/38.jpg)
Experiences
Concepts of Success
![Page 39: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/39.jpg)
Life Balance
Concepts of Success
ka nui tēnāThat’s enough; that is sufficient
![Page 40: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/40.jpg)
Regional Variance
Communication
![Page 41: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/41.jpg)
Assertive
Communication
3.0 3.5 4.0 4.5 5.0NZ
Ireland
England
Australia
US
S. Africa 8
10
22
29
41
60
Source: Culture and Leadership Across the World, The GLOBE Book of In-Depth Studies, 2007
Assertiveness Ratings(Anglo Cluster)
![Page 42: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/42.jpg)
Communication
The Surface Matters
![Page 43: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/43.jpg)
Communication
The Surface Matters
![Page 44: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/44.jpg)
Communication
The Surface Matters
![Page 45: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/45.jpg)
Communication
The Surface Matters
![Page 46: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/46.jpg)
Communication
Caught & Taught
![Page 47: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/47.jpg)
Communication
Performance is prized
![Page 48: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/48.jpg)
Confident, Articulate
Communication
![Page 49: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/49.jpg)
Loud, Proud
Communication
![Page 50: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/50.jpg)
Communication
Big, Bright, Bold
![Page 51: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/51.jpg)
Big, Bright, Bold
Communication
image © Betielle / Wikimedia Commons
![Page 52: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/52.jpg)
Big, Bright, Bold
Communication
![Page 53: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/53.jpg)
Warts & All
Communication
![Page 54: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/54.jpg)
Few are Taught
Communication
![Page 55: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/55.jpg)
New Zealanders don’t resent success; what we do despise, and will cut down to size, is the braggart and the show‐off.
Tall Poppies
Communication
Source: Culture and Leadership Across the World, The GLOBE Book of In-Depth Studies, 2007
![Page 56: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/56.jpg)
Soft‐spoken; laid back
New Zealanders don’t resent success; what we do despise, and will cut down to size, is the braggart and the show‐off.
Communication
![Page 57: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/57.jpg)
Communication
Inarticulate
![Page 58: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/58.jpg)
Performance is risky
Communication
![Page 59: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/59.jpg)
Understated
Communication
a bit of a problem
![Page 60: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/60.jpg)
Understated
Communication
![Page 61: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/61.jpg)
Understated
Communication
![Page 62: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/62.jpg)
Specialization
Doing Business
![Page 63: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/63.jpg)
Silos & Complexity
Doing Business
![Page 64: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/64.jpg)
Service
Doing Business
Food Expenditure Away from Home49%
0
100
200
300
400
1966 1976 1986 1996 2006
($Billion)
Source: U.S. Department of Agriculture’s Economic Research Service, as cited by naturalresourcereport.com
37%
1956
25%
Average person 205x/yr
![Page 65: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/65.jpg)
Service
Doing Business
Food Expenditure Away from Home49%
0
100
200
300
400
1966 1976 1986 1996 2006
($Billion)
Source: U.S. Department of Agriculture’s Economic Research Service, as cited by naturalresourcereport.com
37%
1956
25%
Average person 205x/yr
![Page 66: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/66.jpg)
Convenience
Doing Business
![Page 67: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/67.jpg)
Competition
Doing Business
![Page 68: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/68.jpg)
Competition
Doing Business
![Page 69: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/69.jpg)
Doing Business
Credentials
![Page 70: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/70.jpg)
Doing Business
Credentials
![Page 71: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/71.jpg)
Doing Business
Network (credentials)
![Page 72: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/72.jpg)
Generalists (DIY)
Doing Business
![Page 73: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/73.jpg)
Inventors
Doing Business
image © Alex Proimos / Wikimedia Commons
![Page 74: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/74.jpg)
Accessible
Doing Business
![Page 75: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/75.jpg)
Differences in Transmission
Implications for Reception
Changing Your Broadcast
![Page 76: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/76.jpg)
ISTJ
ISTP
ESTP
ESTJ
ISFJ
ISFP
INFJ
INTP
INTJ
INTP
ESFP
ESFJ
ENFP
ENFJ
ENTP
ENTJ
![Page 77: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/77.jpg)
ISTJ
ISTP
ESTP
ESTJ
ISFJ
ISFP
INFJ
INTP
INTJ
INTP
ESFP
ESFJ
ENFP
ENFJ
ENTP
ENTJ
32.1%
28.0% 9.4%
15.8%
5.3%
Among Executives Σ 90.6% Source: Type Talk at Work
![Page 78: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/78.jpg)
ISTJ
ISTP
ESTP
ESTJ
ISFJ
ISFP
INFJ
INTP
INTJ
INTP
ESFP
ESFJ
ENFP
ENFJ
ENTP
ENTJ
![Page 79: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/79.jpg)
![Page 80: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/80.jpg)
50%
200%
Truthx2=400%...Really?
x0.5=25%...Really!
![Page 81: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/81.jpg)
Oh, yeah, our technology’s pretty good.
Pity… I’m looking for
outstanding.
![Page 82: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/82.jpg)
Research Findings: Culture
Source: AC Nielson Summary of Findings, based on research conducted for NZTE Aug-Sept, 2006
Work to secure capital gain for self
Finance is important; money end in itself
Benchmark of success: capital gain
US
Work for income or passion
Values are important; money means to end
Benchmark of success: family & quality of life
NZ
![Page 83: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/83.jpg)
Research Findings: Values
Source: AC Nielson Summary of Findings, based on research conducted for NZTE Aug-Sept, 2006
Entrepreneurial attitude
Value individual wealth creation
Highly competitive; eye for opportunity & $
Small business attitude
Value independence & self-reliance (cant let go)
Highly lifestyle driven; modest aspirations
US
NZ
![Page 84: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/84.jpg)
In a Word
Source: AC Nielson Summary of Findings, based on research conducted for NZTE Aug-Sept, 2006
The Entrepreneur
The Lifestyler or Inventor
US
NZ
![Page 85: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/85.jpg)
Entrepreneurship Education
Source: Professor Howard Frederick, Deakin University, Melbourne, Australia
US
NZ
>2000
2
![Page 86: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/86.jpg)
How NZ Business is Perceived
Source: AC Nielson Summary of Findings, based on research conducted for NZTE Aug-Sept, 2006
Lacks hunger
![Page 87: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/87.jpg)
Source: AC Nielson Summary of Findings, based on research conducted for NZTE Aug-Sept, 2006
How NZ Business is Perceived
Lacks sense of urgency
![Page 88: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/88.jpg)
Often seen as complacent
and risk averse
Source: AC Nielson Summary of Findings, based on research conducted for NZTE Aug-Sept, 2006
How NZ Business is Perceived
![Page 89: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/89.jpg)
People are self-deprecating and
this does not win NZ any favours.
How NZ Business is Perceived
Sources: AC Nielson Summary of Findings, based on research conducted for NZTE Aug-Sept, 2006; Dr. Jodyanne Kirkwood, Otago University
![Page 90: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/90.jpg)
Sources: AC Nielson Summary of Findings, based on research conducted for NZTE Aug-Sept, 2006; Dr. Jodyanne Kirkwood, Otago University
…admire in themselves some of the
very things other lament:
Modest aspirations
How NZ Business is Perceived
![Page 91: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/91.jpg)
Source: AC Nielson Summary of Findings, based on research conducted for NZTE Aug-Sept, 2006
The US tends to romanticize NZ...
How NZ Business is Perceived
As long as NZ businesses are willing
to learn & open to being coached,
Americans are willing to ‘show them
the ropes.’
![Page 92: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/92.jpg)
Source: AC Nielson Summary of Findings, based on research conducted for NZTE Aug-Sept, 2006
In short, NZ has a business culture
which is perceived to be high in
human values and low in
business acumen.
How NZ Business is Perceived
![Page 93: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/93.jpg)
Differences in Transmission
Implications for Reception
Changing Your Broadcast
![Page 94: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/94.jpg)
Eliminate the static
Arrogantskite!
Hype and nonsense!
![Page 95: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/95.jpg)
Eliminate the static
Oh, well, y’know, we thought we’d give it a bit of a go… and
here we are!
People root for the underdog and warm to
humility.
![Page 96: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/96.jpg)
Eliminate the static
Good as gold, Mate!
I am not like you, and I don’t ever want to be
like you.
![Page 97: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/97.jpg)
Eliminate the static
Yeah, well, I know this looks a bit rough around the edges,
but here’s the idea…
I am being honest and transparent.
![Page 98: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/98.jpg)
Eliminate the static
New Zealand’s got a lot going for it, and I can be here 3 or 4
times a year…
They need to know that we can execute
from NZ.
![Page 99: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/99.jpg)
Your presentation is a signal
About you!
![Page 100: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/100.jpg)
Clear Point?1.
Clear Benefit?2.
Clear Flow?3.
Uncomplicated?4.
Right length?5.
The 5 Basics
![Page 101: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/101.jpg)
Engage immediately?1.
Bite-size scenes (stories)?2.
Explain through metaphor?3.
Provide credible evidence?4.
Professional (US) polish?5.
The 5 Magic Elements
![Page 102: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/102.jpg)
It’s hard work (not an afterthought)
![Page 103: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/103.jpg)
Image & Identity
Concept of Success
Communication
Doing Business
Very Small Very Large
1 2 3 4 5 6 7
We must adjust (not our audience)
![Page 104: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/104.jpg)
Powerful transmission (presentation)
![Page 105: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/105.jpg)
On the right frequency (theirs)
![Page 106: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/106.jpg)
That they’ll tune to (their win)
![Page 107: Rob Wish Cruxio How To Tell Your Story In The Us](https://reader034.fdocuments.us/reader034/viewer/2022052410/5553bf22b4c905d4448b5251/html5/thumbnails/107.jpg)
Stay on the air (follow up)