Rob Hughes.

Advertising Portfolio.

Part Iwho i am.

Personal Manifesto.The Definition of Me.

My life is a beautiful harmony of adrenaline and tranquility.

Sometimes it feels like a controlled chaos. And I love it. In

the past year I’ve jumped backwards off a waterfall, watched

the sunset crawl over a quiet lake, started hiking at midnight

to see the sunrise from the top of a mountain, and ran a

marathon just to prove to myself that I could. Everything I do

helps to shape who I am. I am strong. I am happy. I am

proud of who I am, and that is what best defines me.

Photo Evidence.

Photo Evidence.

Quotes That Inspire Me.

“How can I know limits from lies, if I never try?”

-Lyrics from “The Melting Point of Wax” by Thrice

“The greatest trick the devil ever pulled

was convincing the world he doesn’t exist.”

-Charles Baudelaire

“Just do it.” -Nike

Part IIadvertising projects.

Orbit Gum.

Assignment: Use existing creative work and come up with a full media

plan.

My Role: Media Planner.

Description: Used in depth secondary research tools to find the target

market and the insights that drive them to purchase gum. Created a full

media plan to increase exposure. Plan included print and television

placements as well as non-traditional out of home elements.

Orbit Gum.

Million Trees NYC.

Assignment: Take existing creative work and present it to potential clients

as a new business pitch.

My Role: Account Manager

Description: Working closely with the creatives driving the work, my team

prepared a new business pitch. This gave me important experience on how

to create a persuasive pitch and how to deliver it effectively. Also learned

how to communicate and work cohesively with agency creatives.

Million Trees NYC.

Microsoft Zune.

Assignment: Collect primary and secondary research on the current brand

position and future brand possibilities for the Microsoft Zune.

My Role: Research Specialist.

Description: After collecting secondary research, worked with a team to

conduct primary research on numerous fronts. Created a survey which went

live and sent out to respondents using Qualtrics and conducted several in-

depth interviews. Ultimately our findings were put into a brief and sent back

to Microsoft.

Microsoft Zune.

SackLunch Deliverables.

Assignment: Take the idea of a “healthy lunchable” and build it up from

scratch. Figure out what it looks like, who would buy it, and how you would

get it to them.

My Role: Account Planner

Description: Conducted all forms of secondary and primary research to

gather information on the market. Research included surveys, interviews,

ethnographies and focus groups. Designed the product, brand, and

formulated its position. Created a full plan around the product including

media placements and product launch strategies. Presented findings via

teleconference to the investment firm who gave us the challenge.

Part IIIthe rest of it.

Resumé Highlights

Education

•Brigham Young University

•BA in Communications: Advertising

Prestigious jobs that put me through college

•Engineer of the Custodial Arts (janitor)

•Literature Quality Evaluation (book sorter)

•Heroic Donations (selling blood plasma)

Skills

•Speaks, reads, and writes fluent Spanish

•Capable of running 26.2 miles in roughly 4 hours

Online Media Presence

Facebook: http://www.facebook.com/rmasonh

Twitter: www.twitter.com/dominicanrob

Blogspot: www.untelligent.blogspot.com

LinkedIn: http://www.linkedin.com/pub/rob-hughes/33/497/652

Digg.com: www.digg.com/dominicanrob

Choose Your Own Adventure!

To review who I really am, go to part I.

To see some of the work I’ve done, go to part II.

To see where you can find me online, go to part III.

To make a huge mistake, throw this portfolio away.

To get into contact with me, choose one of the following:

•Phone: 281-734-2994

•Email: rmasonhughes@yahoo.com

•Carrier Pigeon: Place message in beak and tell it to fly north til dawn,

make a left, and look for the handsome guy. I would suggest one of

the first two options though.

The End.Thank you for coming.