Roadside Video
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Transcript of Roadside Video
What Do You Need to Start?
www.ShannonWKing.com
•Execution• What Equipment to Use• Scripting and Filming Tips• Editing Software
•Plan• Why Use Video• What’s your Time and Budget• What Types of Content to Use
•Distribution• Hosting/Syndication• Upload and Organization Tips
Why do you want to use video?
www.ShannonWKing.com
- To Spread Your Message
- To Engage Current and Past Clients - For SEO and attract Future Clients
What’s your budget and availability?
www.ShannonWKing.com
- Quick and Easy (homemade)
- Semi DIY (hire help)
- ProfessionalWellcomeMat.comTurnHere.com
What Type of Content?
www.ShannonWKing.com
- Resume- Welcome to Your Site
Video- Process Explanations- Frequently Asked
Questions- Client Testimonials
- Marketing Videos- Seller Home Tours- Buyer Home Tours- Neighborhood Tours- Community
Highlights
Equipment and Execution
www.ShannonWKing.com
- Handheld Video Camera – Kodak Playtouch
•What to Use?
Equipment and Execution
www.ShannonWKing.com
- Computer Screencast www.Camtasia.com
•What to Use?
Equipment and Execution
www.ShannonWKing.com
- External Microphone- Stabilizer- Tripods- Branding Skins
•Extra Equipment?
Equipment and Execution
www.ShannonWKing.com
- Windows- Clothing & Shoes- Location- Lighting
•Filming Tips?
Equipment and Execution
www.ShannonWKing.com
- Script vs Outline- Short and Quick- Authenticity- Annunciation- Call to Actions- Brand at the End or Watermark
•Scripting Tips?
Equipment and Execution
www.ShannonWKing.com
- Standard Computer Software (iMove or Movie Maker)
- Professional Grade (Final Cut Pro)- Online Combination (Animoto)
•Video Editing Software?
Distribution aka Marketing Plan
www.ShannonWKing.com
- YouTube
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•Where to Host and How to Syndicate?
Distribution aka Marketing Plan
www.ShannonWKing.com
- WellcomeMat
•Where to Host and How to Syndicate?
Distribution aka Marketing Plan
www.ShannonWKing.com
•How to Go Viral?
http://www.youtube.com/watch?v=PqPJNqmc5Cw&feature=related
Distribution aka Marketing Plan
www.ShannonWKing.com
- Annotate your Video- Descriptive Keyword Rich Titles- Tags- Links
•Upload Tips for SEO?
Distribution aka Marketing Plan
www.ShannonWKing.com
- Create Channel- Categorize
•Ways to Organize Your Videos?
Distribution aka Marketing Plan
www.ShannonWKing.com
- Your Blog- Facebook (your page, biz page,
clients pages)- Twitter- LinkedIn- Create Memory DVDs for clients
•Where to Post your Videos?
Places for More Info On Video
www.ShannonWKing.com
• YouTube Playbook • ReelSEO.com• EasyAgentVideo.com