Roadshow Europe rippll - Doug Chisholm
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Transcript of Roadshow Europe rippll - Doug Chisholm
![Page 1: Roadshow Europe rippll - Doug Chisholm](https://reader033.fdocuments.us/reader033/viewer/2022060108/55513c6cb4c905c6268b4651/html5/thumbnails/1.jpg)
Location Based Marketing Doug Chisholm – Rippll
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Thanks to 3G, Wi-Fi and GPS location data is readily available on mobile
How?
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Location has revolutionised the consumer app space... time for advertisers to join the party
Location in apps
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When you are already at a venue, encouraging you to check in Early focus of location was here...
Loyalty The check in
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Focus now on driving footfall to a venue
Driving footfall – new customers Beyond the check in
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Introducing Rippll Location based SMS
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Introducing Rippll Location based map ads
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Introducing Rippll Location at Wi-Fi hotspots
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Introducing Rippll Location in apps and advertising
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Pure Geo Store targeted
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Standard ad
Geo-Optimised Ads
Location based version, around football grounds
Lifestyle targeted
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Rippll Formats Maps inside mobile ads
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Case Study
• 300% uplift in CTR using store targeted ads
• Stats delivered by store:
– London Coventry Street was the best performing store
Case study
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PUSH Messaging
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Future trends
The future of location
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Location Based Marketing Doug Chisholm – Rippll