Who Cares About

Mobile?

We care!

Conflicting Perspectives

The road to mobile -

We can do mobile

it’s just like a PC site but smaller

Most people

have got an iPhone

Some of us

want to be individual

• Android holds over 50% of sales share in developed markets

• Android have an average market share of 51% across the seven key markets inc UK, USA, Europe

• In the UK, Android leads the smartphone market with 48.8% share

• iOS have 20% of UK Market

• RIM have 19% of the UK Market

• In the 12 weeks ending 10th July 2011 67% of all mobile phones sold in the UK were smartphones

• Which means 1/3 of mobile handsets being bought are not smartphones!

Kantar Worldpanel

It’s not the market you think it is!

Diversity

is not in our control

Consumers

don’t all fit in a box

People make

different choices

And technology

is continually evolving

Platforms continue

to evolve

Platform Browsers Add-on Browsers

So do browsers

GPS

Face Detection

Accelerometer Video

Magnetometer

Tilt

keypad

Camera

NFC

Touch screen

Motion Sensing

HTML5

Screen Technology

And so do

capabilities

But there will always be fragmentation

Some standardisation…

Are we benefiting

from the latest technology?

Or are we

held back by the past?

Developing in silos

is simply unsustainable

• Change - new pages

• Testing – devices, browsers

• Support

• Auditing

• New channels

• Integration into other systems

• Development and enhancements

• Yet more devices & embrace diversity

• New campaigns

Management

multiple times

One size fits all

is not an alternative

Frustration

and a world of pain

• Sunbathing pool… the bemoko way

Mobile web

• “I can do mobile”

• “I’ll use responsive design”

• “HTML5 does mobile”

• “iPhone and android cover enough of the market”

• “A Mobile site is the same as a PC site, just smaller”

What we hear…

point taken…

• Great approach, we use it too

• Client side vs server side

• Don’t need to send everything

• “I can do mobile”

• “I’ll use responsive design”

• “HTML5 does mobile”

• “iPhone and android cover enough of the market”

• “A Mobile site is the same as a PC site, just smaller”

What we see ... • just an iPhone site?

• Yes - very useful

• It helps, but is not the fix-all

• Supported many devices is still evolving

• Degrade gracefully….

• Even these are fragmented

• Feature / javascript

differences

• It needn’t be and… shouldn’t be

Things your mobile platform must do… Deliver your site quicker

Deal with the repetitive fiddly stuff

for you

... and allow you to concentrate on

the fun stuff

Take the pain away

Make multi-channel easy

We’ve been there…

felt the pain

what you need to

Device Detection

Inheritance Reuse Recycle

Image Transcoding

User Preferences

Rapid Prototyping

Extensibility

HTML5 Optimisation

Monitor Measure Health get right

Mobile PC IP TV Apps Kiosks

Social Media

External

Content

e-commerce

CRM

CMS

Database

Intelligent Assembly

Engine

App Assembly

Engine

Social Media

Assembly Engine

Widget Assembly

Engine

Web Delivery Optimisation Controller

Media

Controller External

Content

Manager

Device

Manager

Channel

Management

Controller

Media Channels

HOW BEMOKOLIVE WORKS

Netbooks

bemoko technology

(how we do it)

30

Mobile web training with bemokoLive ...

http://bemoko.com/training

Our team best practices on-line ...

http://bemoko.com/training.team

The single solution for

Multi-channel web

Ian Homer - Tech Director

ian.homer@bemoko.com - @ianhomer

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