ROADMAP TO SUCCESS: NICHE VS SIZE - TOAP · ROADMAP TO SUCCESS: NICHE VS SIZE ... Case Study: Niche...
Transcript of ROADMAP TO SUCCESS: NICHE VS SIZE - TOAP · ROADMAP TO SUCCESS: NICHE VS SIZE ... Case Study: Niche...
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ROADMAP TO SUCCESS: NICHE VS SIZE Quennielyn Cua
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Invincible Invisible Predictable Dynamic Confident Competitive
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Invincible Invisible
Predictable Dynamic
Confident Competitive
SIZE NICHE
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Everything started small
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Then it GREW… SM Group of Companies today
RETAIL PROPERTY LEISURE BANKING
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3 main elements of Niche Marketing - Know your target market’s unique needs
- Speak their language
- Understand the competitive landscape
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Case Study: Niche vs Size
VS
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Case Study: Niche grows to Size
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Case Study: Where Size Matters
VS
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PROs and CONs of a NICHE PLAYER
Less Competition
Higher Brand Loyalty
More Innovative, Resonating Products
Less Marketing Spend
Limited Market Potential
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Overcoming Growth Challenges
source: Richard Jaffe, Credit Suisse
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5 lessons from David & Goliath
1. Be BIGGER than your Fears
2. SIZE doesn’t MATTER.
3. Make use of WHAT YOU ALREADY HAVE.
4. BELIEVE it’s POSSIBLE.
5. DON’T UNDERESTIMATE Yourself.
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