Roadmap to Strategic Success in Content Marketing
31
1 Mark Greenspan, Community Director, nextMEDIA
-
Upload
mark-greenspan -
Category
Marketing
-
view
508 -
download
2
Transcript of Roadmap to Strategic Success in Content Marketing
1
Mark Greenspan, Community Director, nextMEDIA
We’ve been here before.
Brands have always had a deep relationship with content production
But what has changed over the years?
….PROLIFERATION OF SCREENS, INTERACTIVE TECHNOLOGIES AND VIEWING HABITS
…….DEMOCRATIZATION OF CONTENT PRODUCTION
…..DEMOCRATIZATION OF DISTRIBUTION
WHICH HAS BROUGHT US TO WHERE WE ARE NOW….
Content Marketing is Ground Zero forConvergence and Disintermediation within the
Advertising and Media Communities
What does that mean?
…..IT MEANS YOU HAVE TO BE A 3D THINKER
…..IT MEANS YOU HAVE TO BUILD EFFECTIVE STRATEGIC
PARTNERSHIPS TO EXPAND YOUR REACH, YOUR CORE EXPERTISE AND
YOUR AUTHENTIC VOICE
…..IT MEANS YOU HAVE TO THINK ABOUT CONNECTING WITH YOUR AUDIENCE AND BUILDING A COMMUNITY OF
FANS THAT YOU CAN PROVIDE VALUE FOR
……..IT MEANS YOU HAVE TO LEVERAGE ALL ASPECTS OF YOUR
INITIATIVES
DOES THIS MEANS THAT CONVENTIONAL ADVERTISING GOES
AWAY ? Absolutely not
WHERE TO START ?THERE ARE SOME VERY INTERESTING
COMPANIES AND PLACES YOU CAN TURN TO RIGHT
HERE IN TORONTO
25
…..IT MEANS YOU HAVE TO BE A 3D THINKER
…..IT MEANS YOU HAVE TO THINK ABOUT CONNECTING WITH YOUR AUDIENCE AND BUILDING A COMMUNITY OF
FANS THAT YOU CAN PROVIDE VALUE FOR
…..IT MEANS YOU HAVE TO BUILD EFFECTIVE STRATEGIC
PARTNERSHIPS TO EXPAND YOUR REACH, YOUR CORE EXPERTISE AND
YOUR AUTHENTIC VOICE
……..IT MEANS YOU HAVE TO LEVERAGE ALL ASPECTS OF YOUR
INITIATIVES
31
Mark Greenspan, Community Director, nextMEDIA
