Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

27
The Road to Black Friday 2015 How Retailer L.L.Bean Prepares for Trac Spikes THURSDAY, MAY 28, 2015 webcast

Transcript of Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

Page 1: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

The Road to Black Friday 2015How Retailer L.L.Bean Prepares for Traffic Spikes THURSDAY, MAY 28, 2015

webcast

Page 2: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

2

Slideshareslideshare.com/apigee

Apigee Communityhttps://community.apigee.com

YouTube�youtube.com/apigee

Page 3: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

3

The Black Friday Black Belts

Kris KlevaL.L.BEAN

Rajesh Jadhav APIGEE

Page 4: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

4

Success is neither magical nor mysterious. ��Success is the natural consequence of consistently applying the basic fundamentals.

Page 5: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

5

Five Major Pieces to the Life Puzzle

5 Rohn's book Five Major Pieces to the Life Puzzle

Page 6: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

6

Bake Success into Your Company DNA

•  Philosophy — how do we think about API peak capacity planning and testing

•  Attitude — Is the team passionate about APIs? Is it our priority?

•  Action — what you do to make sure load and functional preparation is part of our definition of done for an API?

•  Results — What are we measuring to ensure we are making progress towards our goals?

Page 7: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

7

18 months into our journey...

7

Page 8: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

8

18 Months into Our Journey

•  Devoted API Team made up of 10 key roles

•  Promise of continuous delivery

•  Dozens of APIs across functions: marketing, payment, business, operations

•  Testing is the name of the game

Page 9: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

9

●  Industry agnostic platform●  Knowledge and experience to handle

big events

○  Black Friday for Retailers

○  MWC for Telcos

○  Breaking News for Media○  Sports event

●  Partner with customers on support

and operations

Apigee’s Unique Role

9

Page 10: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

10

Black Friday 2013 vs 2014

10

Yesterday’s peak is today’s normal

Page 11: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

NOW ON TO THE MAIN EVENT:

Preparing for Black Friday 2015

Page 12: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes
Page 13: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

13

History is the Best Predictor of the Future

•  Our Model for 2014 was more prescriptive:

–  Monitor new API usage from initial consumer

–  Predict future adoption

–  Simulate expected traffic using real services and mocks

MONITOR PREDICT SIMULATE

Page 14: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

The Countdown Begins

Page 15: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

15

The model going into 2015...

15

Page 16: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

16

Black Friday 2015Philosophy

•  Monitor

•  Predict

•  Simulate

Action

•  Constantly revise the what, how and Dod

•  Co-innovate with leads in API management and QA teams

•  Incentivize and encourage

Attitude

•  Proactively communicate availability analytics

•  Testing is everyone’s job

Results

•  Regularly communicate wins, failures

•  Make app developers aware of SLAs

•  Over communicate!

•  Measure value add to API quality

* some rstrictions apply

Page 17: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

17

What can you do today?

•  Plan to pilot and co-innovate with your technology partners

•  Continuously inflict load

•  Trace transactions through target systems

•  Evangelize test execution

17

Page 18: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

18

Countdown to the event

•  Simulate business estimates

•  Auto scaling (not enough, watch out for

vertical spikes)

•  Real life simulations

–  Errors

–  Latency

•  Budget preparations

3 – 6 Months Out 2 – 3 Months Out

•  Backlog :-)

•  Whitelisting

•  Know your limits

•  Prepare for catastrophic success

•  Work together on simulated production

issues

Page 19: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

19

Preparation for Black Friday 2014

19

Page 20: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

Peak Freeze…or Slush?

Page 21: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

21

The morning after your expected “peak”...

21

Page 22: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

22

The “Peaks” of Peak

•  Multiple peaks to follow the morning, days, and weeks after

•  Each consumer may have their own peak and traffic patterns

•  Be ready for coast to coast traffic surge

•  Small outages may come back to cash out later

•  Listen to the grapevine

Page 23: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

23

And when it’s all over, take a breath. �But staying fit is a year long activity.

Page 24: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

24

Peak All Year Round

•  If you’re doing it right, today’s peak is tomorrow’s good day

•  Feed your thirst for adoption

•  Don’t forget the mantra:

MONITOR PREDICT SIMULATE

Page 25: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

Questions?

Page 26: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

Use code: WEBCAST15 for 15% off

Page 27: Road to Black Friday 2015: How L.L.Bean Prepares for Traffic Spikes

Thank you.