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    DECADE OF ACTION FOR ROAD SAFETY 2011-2020 DECADE OF ACTION FOR ROAD SAFETY 2011-20202

    Contents

    Contents

    Together we can save

    5 million lives

    Achieving the Goal ofthe Decade of Actionfor Road Safety

    Launch of the

    Decade of Action for

    Road Safety,

    May 11, 2011

    Global Plan for the

    Decade of Action for

    Road Safety

    The Road Safety Fund

    Investing in theDecade of Action

    25

    11

    05

    01

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    DECADE OF ACTION FOR ROAD SAFETY 2011-2020 DECADE OF ACTION FOR ROAD SAFETY 2011-202001 02

    Together we

    can save 5

    million lives

    Every six seconds

    someone is killedor maimed on theworlds roads.

    An estimated 1.3 million people lose their lives andmillions more are disabled in often preventable roadcrashes every year, predominantly in low-income andmiddle-income countries. This is the leading worldwidecause of death for children, adolescents, and youngadults aged 10-24. Nearly half of those dying on theworlds roads are vulnerable road users: pedestrians,cyclists and motorcyclists.

    Faced with traffic levels that are growing at anunprecedented rate, many governments lack thetechnical capacity to ensure effective enforcement;safe road infrastructure, safe vehicle standards andinterventions to address road user behaviour allmeasures that together are proven to reduce roadtraffic casualties. For example, only 15% of countrieshave comprehensive laws relating to five key risks:speeding, drinking and driving, and the non-use ofhelmets, seat-belts and child restraints.

    Since 2001 a global road safety movement hasmobilised to raise awareness and secure action.Ranked as one of the last decades ten great publichealth achievements worldwide*, alongside suchadvances as reductions in child mortality; preventionand control of Malaria and HIV/AIDS; and improvingaccess to safe water; the campaigning efforts of thisinternational road safety coalition culminated in thehighly successful First Global Ministerial Conference onRoad Safety, hosted by the Government of the RussianFederation in November 2009, and the subsequentproclamation of the Decade of Action for Road Safety20112020 by the United Nations General Assembly.

    The Goal of the Decade of Action, mandated by theUN General Assembly and endorsed by more than ahundred governments, is to stabilise and reduce theforecast level of global road fatalities by 2020. Meetingthis goal could save up to five million lives, and preventup to 50 million serious injuries.

    To support the achievement of this ambitious objective,

    the United Nations Road Safety Collaboration hasdeveloped a Global Plan for the Decade of Action, inconsultation with stakeholders around the world, whichidentifies key capacity building and injury preventionmeasures in each of five categories or pillars: TheGlobal Plan is detailed in full from page 13.

    Road Safety Management: strengtheninginstitutional and operational capacity to achievenational road safety objectives; supportingstronger governance and policing;

    Safer Roads and Mobility: improving the planning,design, construction and operation of roadnetworks to ensure safety for all users; encouraginginvestment in sustainable modes of transport;

    Together we can save 5 million lives

    Safer Vehicles: promoting crashworthiness andempowering consumers with safety information;accelerating introduction and use of proven safetytechnologies;

    Safe Road Users: putting vulnerable road users, likepedestrians and cyclists, first in policy; promotinguse of seat belts and crash helmets; tackling drink

    driving; setting and enforcing effective speedlimits; improving driver training;

    Post-Crash Response: improving emergencyresponse and trauma care; supportingrehabilitation and care of road injury victims,providing advice, support and legal redress forvictims and their families; encouraging third partyinsurance schemes to finance rehabilitation.

    *US Centers for Disease Control and Prevention, 10 GreatPublic Health Achievements Worldwide 2001-2010, Report,

    June 2011.

    Road crashes are the number one killer ofyoung people worldwide. Over a million peo-ple die every year on the worlds roads, andfifty million more are injured. The human costis profound unimaginable suffering andgrief. The economic cost is a staggering $100billion a year in developing countries alone.

    These are grim statistics. But the most impor-tant fact offers hope: we know how to pre-vent such deaths and injuries. We have tools,like helmets and seatbelts. We have policies,like action against speeding and drunk driv-ing. We have the knowledge it takes to buildsafer roads and vehicles.

    The UN Decade of Action for Road Safety isour chance to save lives. This Road SafetyTag will send an important message to theworld: each of us has a role to play in pre-venting deaths and injuries on the road.

    Let us all work together to make sure theworlds roads are safe. If we lead by exam-ple we can save millions and millions of lives.This is what the United Nations is workingvery hard for a safer world for all.

    Ban Ki-moon, UN Secretary General

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    DECADE OF ACTION FOR ROAD SAFETY 2011-2020 DECADE OF ACTION FOR ROAD SAFETY 2011-202003 04

    The Global Road Injury EpidemicIn the early hours of June 11th 2010, afterattending the 2010 FIFA World Cup KickOff Concert in Soweto, Zenani MandelaJnr was killed in a tragic car accident.

    Zenani, my only daughter, had just turned thirteenyears old on 9th June 2010. Consequently, herunfortunate and untimely passing was a tragedyshared by millions across the globe. In this verymoment; the eyes of the world would turn to roadsafety and as a result, would recognize the horrifictoll a road crash can really take.

    On the same day of our dearest Zenanis passing,three and a half thousand other families also lost a

    loved one in a road traffic crash. The next day thesame and the next day, and the next This is the re-ality of the global road death epidemic, a remorse-less taking of life day after day, 25,000 every week,100,000 every month.

    Suddenly, cruelly, in an instant, road crashes can robus of our loved ones, our friends and colleagues.But we know that the risk is far greater if you areyoung, if you are poor, if you are a pedestrian or acyclist, if you live alongside the highways that oth-ers speed through. I was shocked to find out that1000 children and teenagers are killed on the roadseach and every day. Road crashes are already thenumber one killer of young people over the age of10 around the world. And this crisis is getting worse.

    The world has united and decided that enough isenough. The international community the onehundred governments which co-sponsored the UNresolution for the Decade of Action has maderoad safety a new priority. The UN has a concretegoal: to stabilise and reduce global road deaths by2020. But to achieve this goal will need bold ac-tion and strong leadership. All of us will need toplay our part, by behaving safely on the road andby demanding safety from others. And protecting

    our children when theyre vulnerable in their sec-ond decade of life must be a lasting legacy of thisDecade of Action.

    The change must start with each and every one ofus. We can begin simply by recognising that roaddeaths are preventable. They are a consequence ofhuman neglect and can be prevented by human ac-tion. Other parents must not go through the painthat I am suffering and will continue to suffer. Nowis the time for that positive action. Every life wesave will be a precious victory.

    Zoleka Mandela

    Road traffic injuries:

    The forgotten killer

    Source: WHO Global Burdenof Disease forecast (2008)

    Source: WHO Global StatusReport on Road Safety (2009)

    0

    0.5

    1.0

    1.5

    2.0

    2.5

    Deaths(millions)

    2008 2015 2030

    Malaria

    Tuberculosis

    HIV/AIDS

    Road Traffic Injuries

    Disability -

    Adjusted Life Years

    (DALYS) lost in

    Developing

    Countries

    (Children Age 5-14)

    0

    2,000,000

    4,000,000

    6,000,000

    8,000,000

    10,000,000

    12,000,000Malaria

    Tuberculosis

    HIV/AIDS

    Road TrafficInjuries

    2005 2015 2030

    2222

    2723

    2

    1

    20

    4

    1

    16

    4

    2

    Proportion of

    global road traffic

    deaths by type of

    road user

    Other (6%)

    Pedestrians, cyclists and

    motorised two-wheelerriders and passengers

    (46%)

    Car occupants

    (48%)

    Road traffic injuries are becoming one of the worldsleading causes of death and disability, comparable tomajor killers such as HIV/AIDS, Malaria and Tuberculo-sis. The information on this page is a snapshot of whatis at stake, of the scale of the epidemic unless we act.

    But every statistic is also a real person, someone whoselife is ended or shattered in an instant. One tragic storythat caught the worlds attention was the death ofyoung Zenani Mandela, which led to the Nelson MandelaFoundation actively supporting the Decade of Action.

    Zenani Mandela with her great-grandfatherNelson Mandela

    Source: WHO Global Burdenof Disease forecast (2008)

    Zoleka Mandela

    Together we can save 5 million lives

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    DECADE OF ACTION FOR ROAD SAFETY 2011-2020 DECADE OF ACTION FOR ROAD SAFETY 2011-202005 06

    Launch of

    the Decade

    of Action for

    Road Safety,

    May 11, 2011The launch today of the Decade of Action for Road Safe-ty can help all countries drive along the path to a moresecure future. Today, partners around the world are re-leasing national or citywide plans for the Decade, host-ing policy discussions and enabling people affected byroad crashes to share their stories widely. Now we needto move this campaign into high gear and steer our worldto safer roads ahead.

    Ban Ki-moon

    United Nations Secretary General

    Decade of Action Launch

    United Nations Secretary General Ban Ki-moon launches the Decade of Action for Road Safety in New York City,together with the Mayor of New York City, and road safety philanthropist, Michael Bloomberg.

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    DECADE OF ACTION FOR ROAD SAFETY 2011-2020 DECADE OF ACTION FOR ROAD SAFETY 2011-202007 08

    Decade of Action Launch

    Achim Steiner, Executive Director,

    UN Environment Programme:

    The carnage on our roads acrossthe world of over 1.3 million victims ayear is an indictment of inaction. TheDecade of Action provides a focusfor decision makers and also for the

    private sector to become engaged inimproving road safety.

    President Dmitry Medvedev of

    Russia:The international com-munity has a duty to develop acommon strategy and joint action

    to enhance road safety.

    President Felipe Caldern of

    Mexico:I am delighted that theUnited Nations has proclaimed2011-2020 to be a Decade of Actionfor Road Safety. In Mexico, we willstrive to reach the world-wide tar-get of reducing road deaths by 50%

    in the next 10 years.

    Rt. Hon. David Cameron MP

    Prime Minister of the UK Every sixseconds someone is killed or seri-ously injured on the worlds roads.

    We simply cannot go on like this.The UN Decade of Action for RoadSafety is a vital opportunity to im-plement the policies that can makeroad traffic safer and more sustaina-

    ble, and protect future generations.

    President Caldern of Mexico launches his countrys Decade of Action

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    DECADE OF ACTION FOR ROAD SAFETY 2011-2020 DECADE OF ACTION FOR ROAD SAFETY 2011-202009 10

    Decade of Action Launch

    Prof. Jeffrey Sachs, UN Special Ad-

    visor on the Millennium Develop-

    ment Goals:There is tremendouswill around the world to achieve theMillennium Development Goals and

    we have the power and technologyto do so. Road safety has to be acrucial part of this overall effort tomake a safe, living environment formillions of people in the developingcountries.

    Robert Zoellick, President of the

    World Bank:Unless well-targetedmeasures are taken, there will be anescalating death toll on the roadsin poor countries, which would bea terrible tragedy. We must deliver

    the needed resources to createtransformational change for safety.

    Archbishop Desmond Tutu:This ispredominately a killer of the poor.

    It is the poorest communities whichlive alongside the fastest roads. Itis the poorest children who haveto negotiate the most dangerousroutes to school. Now it is time forthose who can make a real differ-

    ence to step up to meet this chal-lenge and commit to the Decade ofAction for Road Safety.

    Julia Gillard, Prime Minister of

    Australia:With coordinated global

    action through the UN Decadeof Action for Road Safety, let usensure that the ten years aheadmark a turning point for global roadsafety, thus sparing people from

    avoidable deaths and injuries thatcause so much anguish and cost forour communities.

    Mayor Michael Bloomberg:Improv-ing road safety is an epic challenge but one that I think is our respon-sibility to confront head on. With

    important forces coalescing, with themomentum really starting to build,this is our opportunity to save mil-lions of lives. We really can make adifference. Lets not waste it.

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    DECADE OF ACTION FOR ROAD SAFETY 2011-2020 DECADE OF ACTION FOR ROAD SAFETY 2011-202011 12

    Global Plan

    for the

    Decade of

    Action for

    Road SafetyRoad traffic crashes are a public health and developmentcrisis. This crisis deserves attention and demands collec-tive action. The Decade of Action for Road Safety cre-ates the political platform needed to scale up some well-defined measures. Evidence tells us that these measureswork, and can save millions of lives.

    Margaret Chan

    Director General, World Health Organization

    Global Plan

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    DECADE OF ACTION FOR ROAD SAFETY 2011-2020 DECADE OF ACTION FOR ROAD SAFETY 2011-202013 14

    Global Plan

    Adhere to and/or fully implement UN legal instru-ments and encourage the creation of regional roadsafety instruments. Encourage the creation of multi-sectoral partnerships and designation of lead agen-cies with the capacity to develop and lead the deliveryof national road safety strategies, plans and targets,underpinned by the data collection and evidential re-search to assess countermeasure design and monitorimplementation and effectiveness.

    Activity 1:Adhere to and/or fully implement the ma-jor United Nations road safety related agreements andconventions; and encourage the creation of new re-gional instruments similar to the European Agreementconcerning the Work of Crews of Vehicles engaged inInternational Road Transport (AETR), as required, in-cluding:

    Convention on Road Traffic, of 8 November 1968,aiming at facilitating international road traffic andat increasing road safety through the adoption ofuniform road traffic rules;

    Convention on Road Signs and Signals, of 8 No-vember 1968, setting up a set of commonly agreedroad signs and signals;

    AETR, of 1 July 1970, to be used as a model for thecreation of regional legal instruments.

    Activity 2:Establish a lead agency (and associated co-ordination mechanisms) on road safety involving part-ners from a range of sectors through:

    designating a lead agency and establishing relatedsecretariat;

    encouraging the establishment of coordinationgroups; and

    developing core work programmes.

    Activity 3:Develop a national strategy (at a cabinetor ministerial level) coordinated by the lead agencythrough:

    confirming long-term investment priorities;

    specifying agency responsibilities and account-abilities for development and implementation ofcore work programmes;

    identifying implementation projects; building partnership coalitions; promoting road safety management initiatives

    such as the new ISO traffic safety managementstandard ISO 39001; and

    Pillar 1: Road safety management

    establishing and maintaining the data collectionsystems necessary to provide baseline data andmonitor progress in reducing road traffic injuriesand fatalities and other important indicators suchas cost, etc.

    Activity 4:Set realistic and long-term targets for na-tional activities based on the analysis of national trafficcrash data through:

    identifying areas for performance improvements;and

    estimating potential performance gains.

    Activity 5:Work to ensure that funding is sufficient foractivities to be implemented through:

    building business cases for sustained fundingbased on the costs and benefits of proven invest-ment performance;

    recommending core annual and medium-termbudgetary targets;

    encouraging the establishment of procedures forthe efficient and effective allocation of resourcesacross safety programs;

    utilizing 10% of infrastructure investments for roadsafety; and

    identifying and implementing innovative fundingmechanisms.

    Activity 6:Establish and support data systems for on-going monitoring and evaluation to include a numberof process and outcome measures, including:

    establishing and supporting national and local sys-tems to measure and monitor road traffic deaths,injuries and crashes;

    establishing and supporting national and localsystems to measure and monitor intermediateoutcomes, such as average speed, helmet-wearingrates, seat-belt wearing rates, etc.;

    establishing and supporting national and localsystems to measure and monitor outputs of roadsafety interventions;

    establishing and supporting national and local sys-tems to measure and monitor the economic im-pact of road traffic injuries; and

    establishing and supporting national and localsystems to measure and monitor exposure to roadtraffic injuries.

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    DECADE OF ACTION FOR ROAD SAFETY 2011-2020 DECADE OF ACTION FOR ROAD SAFETY 2011-202015 16

    Pillar 2: Safer roads and mobility

    Global Plan

    Raise the inherent safety and protective quality ofroad networks for the benefit of all road users, espe-cially the most vulnerable (e.g. pedestrians, bicyclistsand motorcyclists). This will be achieved through theimplementation of various road infrastructure agree-ments under the UN framework, road infrastructureassessment and improved safety-conscious planning,design, construction and operation of roads.

    Activity 1: Promote road safety ownership and ac-countability among road authorities, road engineersand urban planners by:

    encouraging governments and road authorities toset a target to eliminate high risk roads by 2020;

    encouraging road authorities to commit a mini-mum of 10% of road budgets to dedicated saferroad infrastructure programmes;

    making road authorities legally responsible forimproving road safety on their networks throughcost-effective measures and for reporting annuallyon the safety situation, trends and remedial workundertaken;

    establishing a specialist road safety or traffic unitto monitor and improve the safety of the road net-work:

    promoting the safe system approach and the roleof self-explaining and forgiving road infrastructure;

    Adhere to and/or fully implement the regional roadinfrastructure Agreements developed under theauspices of the United Nations regional commis-sions and encourage the creation of similar regionalinstruments, as required; and

    monitoring the safety performance of investments inroad infrastructure by national road authorities, de-velopment banks and other agencies.

    Activity 2: Promoting the needs of all road users as partof sustainable urban planning, transport demand man-agement and land-use management by:

    planning land use to respond to the safe mobilityneeds of all, including travel demand management,access needs, market requirements, geographic anddemographic conditions;

    including safety impact assessments as part of allplanning and development decisions; and

    putting effective access and development controlprocedures in place to prevent unsafe developments.

    Activity 3: Promote safe operation, maintenance andimprovement of existing road infrastructure by requiringroad authorities to:

    identify the number and location of deaths and in-juries by road user type, and the key infrastructurefactors that influence risk for each user group;

    identify hazardous road locations or sectionswhere excessive numbers or severity of crashesoccur and take corrective measures accordingly;

    conduct safety assessments of existing road in-frastructure and implement proven engineeringtreatments to improve safety performance;

    take a leadership role in relation to speed manage-ment and speed sensitive design and operation ofthe road network; and

    ensure work zone safety.

    Activity 4: Promote the development of safe new in-frastructure that meets the mobility and access needsof all users by encouraging relevant authorities to:

    take into consideration all modes of transportwhen building new infrastructure;

    set minimum safety ratings for new designs androad investments that ensure the safety needs ofall road users are included in the specification ofnew projects;

    use independent road safety impact assessmentand safety audit findings in the planning, design,construction, operation and maintenance of newroad projects, and ensure the audit recommenda-tions are duly implemented.

    Activity 5: Encourage capacity building and knowl-edge transfer in safe infrastructure by:

    creating partnerships with development banks, na-tional authorities, civil society, education providersand the private sector to ensure safe infrastructuredesign principles are well understood and applied;

    promoting road safety training and education inlow-cost safety engineering, safety auditing androad assessment; and

    developing and promoting standards for safe roaddesign and operation that recognize and integratewith human factors and vehicle design.

    Activity 6: Encourage research and development insafer roads and mobility by:

    completing and sharing research on the businesscase for safer road infrastructure and the invest-ment levels needed to meet the Decade of Actiontargets;

    promoting research and development into infra-structure safety improvements for road networksin low-income and middle-income countries; and

    promoting demonstration projects to evaluatesafety improvement innovations, especially forvulnerable road users.

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    DECADE OF ACTION FOR ROAD SAFETY 2011-2020 DECADE OF ACTION FOR ROAD SAFETY 2011-202017 18

    Global Plan

    Encourage universal deployment of improved vehiclesafety technologies for both passive and active safetythrough a combination of harmonization of relevantglobal standards, consumer information schemes andincentives to accelerate the uptake of new technolo-gies.

    Activity 1: Encourage Member States to apply andpromulgate motor vehicle safety regulations as devel-oped by the United Nations World Forum for the Har-monization of Vehicle Regulations (WP 29).

    Activity 2:Encourage implementation of new car as-sessment programmes in all regions of the world inorder to increase the availability of consumer informa-tion about the safety performance of motor vehicles.

    Activity 3: Encourage agreement to ensure that allnew motor vehicles are equipped with seat-belts andanchorages that meet regulatory requirements andpass applicable crash test standards (as minimumsafety features).

    Activity 4:Encourage universal deployment of crashavoidance technologies with proven effectivenesssuch as Electronic Stability Control and Anti-LockBraking Systems in motorcycles.

    Activity 5:Encourage the use of fiscal and other in-centives for motor vehicles that provide high levelsof road user protection and discourage import andexport of new or used cars that have reduced safetystandards.

    Activity 6:Encourage application of pedestrian pro-tection regulations and increased research into safetytechnologies designed to reduce risks to vulnerableroad users.

    Activity 7:Encourage managers of governments andprivate sector fleets to purchase, operate and maintainvehicles that offer advanced safety technologies andhigh levels of occupant protection.

    Develop comprehensive programmes to improve roaduser behaviour. Sustained or increased enforcementof laws and standards, combined with public aware-ness/education to increase seat-belt and helmet wear-ing rates, and to reduce drink-driving, speed and otherrisk factors.

    Activity 1: Increase awareness of road safety riskfactors and prevention measures and implement so-cial marketing campaigns to help influence attitudesand opinions on the need for road traffic safety pro-grammes.

    Activity 2:Set and seek compliance with speed lim-its and evidence-based standards and rules to reducespeed-related crashes and injuries.

    Activity 3:Set and seek compliance with drinkdriv-ing laws and evidence-based standards and rules toreduce alcohol-related crashes and injuries.

    Activity 4: Set and seek compliance with laws andevidence-based standards and rules for motorcyclehelmets to reduce head-injuries.

    Activity 5:Set and seek compliance with laws and ev-idence-based standards and rules for seat-belts andchild restraints to reduce crash injuries.

    Activity 6:Set and seek compliance with transport,occupational health and safety laws, standards andrules for safe operation of commercial freight andtransport vehicles, passenger road transport servicesand other public and private vehicle fleets to reducecrash injuries.

    Activity 7:Research, develop and promote compre-hensive policies and practices to reduce work-relatedroad traffic injuries in the public, private and infor-mal sectors, in support of internationally recognizedstandards for road safety management systems andoccupational health and safety.

    Activity 8:Promote establishment of Graduated Driv-er Licensing systems for novice drivers.

    Pillar 3: Safer vehicles Pillar 4: Safer road users

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    DECADE OF ACTION FOR ROAD SAFETY 2011-2020 DECADE OF ACTION FOR ROAD SAFETY 2011-202019 20

    Increase responsiveness to post-crash emergenciesand improve the ability of health and other systems toprovide appropriate emergency treatment and longerterm rehabilitation for crash victims.

    Activity 1:Develop prehospital care systems, includingthe extraction of a victim from a vehicle after a crash,and implementation of a single nationwide telephonenumber for emergencies, through the implementationof existing good practices.

    Activity 2:Develop hospital trauma care systems andevaluate the quality of care through the implementa-tion of good practices on trauma care systems andquality assurance.

    Activity 3: Provide early rehabilitation and supportto injured patients and those bereaved by road trafficcrashes, to minimize both physical and psychologicaltrauma.

    Activity 4:Encourage the establishment of appropri-ate road user insurance schemes to finance rehabilita-tion services for crash victims through:

    Introduction of mandatory third-party liability; and International mutual recognition of insurance, e.g.

    green card system.

    Activity 5: Encourage a thorough investigation intothe crash and the application of an effective legal re-sponse to road deaths and injuries and therefore en-courage fair settlements and justice for the bereavedand injuries.

    Activity 6:Provide encouragement and incentives foremployers to hire and retain people with disabilities.

    Activity 7:Encourage research and development intoimproving post crash response.

    The World Health Organization and the United Nationsregional commissions will coordinate regular monitor-ing, within the framework of the United Nations RoadSafety Collaboration, of global progress towards meet-ing the targets identified in the plan of action.

    Activity 1:Encourage, where appropriate, an increasein funding for road safety through:

    support for regional and global road safety mech-anisms;

    new and innovative approaches to funding;

    encouraging countries to allocate 10% of their roadinfrastructure investments for road safety; and

    outreach to new public and private sector donors.

    Activity 2:Advocate for road safety at the highest lev-els and facilitate collaboration among multiple stake-holders (such as nongovernmental organizations, in-ternational financial institutions), including through;

    United Nations and World Health Assembly roadsafety resolutions, where appropriate;

    countries acceding to and/or implementing road

    safety UN legal instruments countries signing up to regional or international

    road safety campaigns; regional and sub-regional organizations and insti-

    tutions taking steps to address road safety;

    setting regional or sub-regional targets to recueroad traffic fatalities by 2020; and

    including road safety in appropriate high-profilemeetings such as G8/20, World Economic Forum,Clinton Global Initiative, etc;

    Activity 3:Increase awareness of risk factors and theneed for enhanced prevention of road traffic crashesthrough:

    the use of public awareness campaigns includingglobal road safety weeks as well as regional andsub-regional social marketing initiatives;

    celebrating the annual World Day of Remem-brance for Road Traffic Victims;

    collaboration with appropriate nongovernmentalorganizations and other civil society initiativesaligned with the Decades goals and objectives;and

    support for private sector initiatives aligned withthe Decades goals and objectives.

    Activity 4:Provide guidance to countries on strength-ening road safety management systems and imple-menting road safety good practices and trauma carethrough:

    countries implementing relevant UN resolutionsand instruments;

    countries implementing UN, United Nations RoadSafety Collaboration or other internationally rec-ognized good practice guidelines;

    development of additional good practice guides;and

    providing technical support to countries for imple-mentation of good practices.

    Activity 5:Improve the quality of road safety data col-lected through:

    implementing good practice guidelines on data in-formation systems;

    standardization of definitions and reporting prac-tices building on existing tools;

    promoting investment in the development of na-tional crash analysis systems and related surveil-lance systems maintained by health, labour and

    workers compensation agencies; investigation of crashes to identify their causes,

    circumstances and consequences; encouraging the development of road safety data

    management systems (e.g. by peer-to-peer sup-port promoted by the International Road TrafficAccident Database Group [IRTAD] members); and

    communicating lessons learned from both suc-cesses and failures.

    Pillar 5: Post crash response

    Global Plan

    International road safety coordination and activities

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    DECADE OF ACTION FOR ROAD SAFETY 2011-2020 DECADE OF ACTION FOR ROAD SAFETY 2011-202021 22

    Funding of activities

    Initial estimates suggest that up to US$ 500 billioneach year is spent on road infrastructure by the worldsroad authorities. Dedicating even a small proportionof these funds towards meeting the objectives of theDecade should be a priority for countries.

    Nonetheless, to successfully implement the actionplan, a significant commitment in additional resourcesmay be required, particularly by countries themselvesbut also from public and private sector stakeholders.In its 2006 Make Roads Safe report, the Commissionfor Global Road Safety advocated a US$ 300 millionten-year fund for a global action plan to catalyse astronger focus on improving the safety outcomes ofplanned large-scale investments in road infrastruc-ture over the coming Decade and beyond. Although

    presently falling short of this figure, funds for someaspects of the plan are being made available by theGlobal Road Safety Facility of the World Bank, as wellas from Regional Development Banks, and private sec-tor donors. Initial estimates set the required fundingfor national activities to around US$ 200 million peryear, amounting to US$ 2 billion for the whole Decade.

    The combined effort of the international communitytowards funding road safety is roughly estimated tobe between US$ 1025 million per year. Additional ef-forts from the traditional donor community are clearlynot sufficient to reach the amounts commensuratewith the scope of the problem. This funding gap mustbe bridged through expanded outreach to a broadrange of stakeholders. As an example, a Road SafetyFund that allows the private sector the opportunity tosupport the implementation of this Plan, primarily inlow-income and middle-income countries, has alreadybeen established.

    Ensuring funding in support of road safety activities,initiatives and projects to be implemented at regionaland/or sub-regional levels, is essential for the imple-mentation of this Plan. Global Road Safety Facility ofthe World Bank, Regional Development Banks, gov-

    ernments and private sector donors should enhanceefforts to ensure that this need is timely and adequate-ly met.

    Global Plan

    Monitoring and evaluation of the

    Decade of Action for Road Safety

    Progress towards achievement of the Decade goal willbe monitored through:

    monitoring of indicators;

    tracking milestones linked to the Decade; and

    mid-term and end-term evaluation of the Decade.

    Indicators

    The following are some potential indicators that canbe measured at a global level to monitor process andoutcome.

    Core

    number of countries which have adhered to theUnited Nations road safety related agreements andconventions;

    number of new regional road safety legal instru-ments developed (and number of countries par-ticipation in them);

    number of countries which have a clearly empow-ered agency leading road safety;

    number of countries with a national strategy;

    number of countries with time-based road safetytargets;

    number of countries with data systems in place tomonitor progress in achieving road safety targets;

    number of countries that collect annual road trafficcrash data consistent with internationally accepteddefinitions.

    Optional

    number of countries that have dedicated funds to im-plement their road safety strategy;number of countries that have made progress towardsachieving their defined targets.

    Core

    number of countries where road authorities havestatutory responsibility to improve road safety ontheir networks;

    number of countries with a defined allocation ofexpenditure for dedicated road infrastructure safe-ty programmes;

    number of countries with a target to eliminatehigh-risk roads by 2020;

    number of countries that have adopted sustainableurban mobility policies;

    number of countries with specialist infrastructureroad safety units monitoring safety aspects of theroad network;

    number of countries with systematic safety audit,safety impact and/or road assessment policies andpractices in place.

    number of countries which have adhered and/orfully implement the regional road infrastructureagreements developed under the auspices of theUnited Nations regional commissions;

    number of new regional road infrastructure instru-ments developed (and number of countries par-ticipating to them);

    Optional

    number of countries with the integration of safetyneeds as part of land-use and transport planningfunctions;

    number of countries with effective property accesscontrol and development control procedures

    number of countries with regular, ongoing conductof network safety rating surveys;

    number of countries where the safety ratings forthe highest volume 10% of roads is above a definedthreshold (e.g. crash rates per kilometre; minimuminfrastructure safety ratings; percentage of high-speed roads with safe roadsides and median sepa-ration; safe pedestrian provision);

    number of countries with minimum safety ratingstandards for new road projects;

    number of countries reporting vehicle miles trav-elled.

    Indicators: Pillar 1

    Indicators: Pillar 2

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    Core

    number of countries who participate in the UnitedNations World Forum for Harmonization of VehicleRegulations and apply relevant standards;

    number of countries that participate in NCAP(New Car Assessment) programmes;

    number of countries enacting laws that prohibitthe use of vehicles without seat-belts (front andrear).

    Optional

    number of countries enacting laws to prohibit themanufacture of vehicles without specific vehiclesafety features, such as Electronic Stability Controland Anti-Lock Braking Systems.

    Core

    number of road traffic deaths, as a core compositeindicator for all activities;

    amount of funding that is dedicated to road safetythat is provided by the international donor commu-nity (including development and donor agencies,foundations, the private sector and other donors):

    amount of funding that has been made available ata regional and sub-regional level in support of roadsafety; and

    the number of regional or sub-regional organiza-tions and institutions setting road safety targets toreduce road traffic fatalities by 2020.

    Core

    number of countries that require third-party insur-ance schemes for all drivers;

    number of countries with one national emergencyaccess number;

    number of countries with designated trauma carecentres.

    Optional

    number of countries where specific trauma caretraining is required for emergency care personnel.

    Core

    number of countries with speed limits appropriateto the type of road (urban, rural, highway);

    number of countries with blood alcohol concentra-tion limits less than or equal to 0.05 g/dl;

    number of countries with blood alcohol concentra-tion limits lower than 0.05g/dl for young/noviceand commercial drivers;

    number of countries with national data on the pro-portion of alcohol-related fatal crashes;

    number of countries with a comprehensive helmetuse law (including standards);

    number of countries with national data on helmet-wearing rates;

    number of countries with a comprehensive seat-belt law;

    number of countries with national data on seat-belt wearing rates (front, rear)

    number of countries with a child restraint law; number of countries with a formal policy to regu-

    late fatigue among commercial vehicle drivers.Optional

    number of countries with national data on networkspeeds by road type;

    number of countries with national data on child re-straint wearing rates;

    number of countries which have adopted the newISO 39001 standard;

    number of countries that report road traffic crash-es as a category among data recorded for occupa-tional injuries;

    number of countries hosting regular road safetyweeks.

    Indicators: Pillar 3 Indicators: International activities

    Indicators: Pillar 5

    Indicators: Pillar 4

    Global Plan

    A number of global milestones will mark progressthrough the Decade. The Decade - and implementa-tion of this Plan - will be evaluated at regular intervalsby the World Health Organization and the United Na-tions regional commissions, within the framework ofthe United Nations Road Safety Collaboration. Base-line data will be obtained through country surveysconducted for the 2nd Global road safety status re-port due for publication in 2012 and other regional andsub-regional statistics. A third report will be publishedin 2014 and - should funding be secured - additional

    status reports will be developed. During the evalua-tion process, both outcome and process indicators willbe assessed. The status reports and other monitor-ing tools implemented at national, regional and globallevel will serve as a basis for discussion in mid-termand end-term regional and global review events. Atthe national level, each country will set its own moni-toring system. It is hoped that countries will developand publish national reports and organize events todiscuss progress and adapt plans.

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    The Road

    Safety Fund

    Investing inthe Decade

    of ActionThe Road Safety Fund is working with partners in devel-oping countries to deliver road safety solutions, like thesemotorcycle helmets for children in Cambodia. With ad-ditional resources, we can save many lives.

    Michelle Yeoh

    Actress and Global Road Safety ambassador

    The Road Safety Fund

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    DECADE OF ACTION FOR ROAD SAFETY 2011-2020 DECADE OF ACTION FOR ROAD SAFETY 2011-202027 28

    Now that the Decade of Action for Road Safety hasbeen launched and the Global Plan has established aSafe System policy framework, the urgent challenge isto translate rhetoric into results. Resources are neededto implement practical catalytic programs.

    So the Road Safety Fund has been established as thenew global fund for the Decade of Action, with theobjective of raising corporate and philanthropic dona-tions to support the implementation of the Global Plan.

    With a focus on middle and low income countries expe-riencing high levels of road casualties, the Road SafetyFund directs resources from donors to support im-plementation projects and practical research. We arealready investing donations from philanthropic Foun-dations and some of the worlds leading companies,supporting projects including motorcycle helmet initi-atives in Asia and Africa, technical safety assessmentsof highways on five continents, and holistic child safetyprograms managed by leading road safety practition-ers. Many more interventions are planned. The empha-sis is on supporting demonstration programs that, ifbrought to scale, can make a significant contributionto the goal of saving five million lives by 2020.

    Companies that make a philanthropic investment inthe Fund become official Supporters of the Decadeof Action for Road Safety, with the right to use theTag symbol of the Decade of Action. The yellow Tag,adopted worldwide by the United Nations Road SafetyCollaboration, governments and the road safety non-profit sector for the Decades launch, is now recog-nised as the powerful global symbol of commitmentto road injury prevention. Companies can becomeGlobal Supporters by donating at least $150,000 ayear, with rights to international use of the symbol, orcan become National Supporters by donating at least$15,000 a year, with rights of use in one country only.

    The Road Safety Fund is managed by the FIA Foun-dation (UK registered charity No. 1088670) and theWorld Health Organization. Neither the FIA Founda-tion nor World Health Organization receive any finan-cial benefit from donations to the Road Safety Fund.

    If your company would like to contribute to, and berecognised for, international action to reduce roadcasualties please contact us.

    The Road Safety Fund

    2500000

    2000000

    1500000

    1000000900000

    1900000

    500000

    2000 2005 2010 2015 2020

    GlobalRTIDeaths

    Meeting theUN Goal

    5 Million Fatalities

    50 Million Serious Injuries

    Do nothingDecade of Action

    Together we can

    save millions of lives:Potential of theDecade of Action

    for Road Safety

    Source: Guria, J (2009)

    The Road Safety Fund enablesthe business and philanthropiccommunities to support theDecade of Action for RoadSafety 2011-2020 and to deliverroad safety improvements thatwill save lives.Rt. Hon. Lord Robertson of Port

    Ellen, Patron, Road Safety Fund

    Enormous numbers of childrendie on the roads and that is scan-dalous and an embarrassmentto us all. So I really welcome theUN Decade of Action for RoadSafety. The Road Safety Fund is away of getting money behind it. Ithink thats really important.Michael Palin,writer and broadcaster

    I support the UN Decade ofAction for Road Safety. This is avery important initiative to savelives and prevent injuries aroundthe world.Asafa Powell,Gold - medalist Olympic athlete

    Representatives of Allianz, Bosch, Michelin and Renault announcetheir support for the Decade of Action at Challenge Bibendum, Berlin.

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    Road Safety Fund60 Trafalgar SquareLondonWC2N 5DSUnited Kingdom+44 (0)207 930 3882 (t)+44 (0)207 930 3883 (f)

    www.roadsafetyfund.org

    For more information about supporting the Decade of Action for Road Safety 2011-2020, please contact: