RnF iPhone4

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Rise & Fall Of iPhone4

Antennagate

A Case Study

By : GAURAV VIJ



ABOUT APPLE

Apple Inc is an American multinational , designing andmarketing consumer electronics computer software andpersosal computers .

Apple Inc previously Apple Computer Inc was establishedon april 1 , 1976 and incorporated on January 3 , 1977 .

Apple Inc has its headquaters in Cupertino , California .

As of september , 2009 Apple had an annual sales of $ 42.9billion .



Apple Inc has a workforce of 34,500 employees with 284 retailoutlets in over 10 different countries .

The company is headed by Mr Steve Jobs who is the chairman

as well as the co- founder of the company .

Some famous products of Apple are :-IPAD

IPHONEIPODAPPLE TV



Early generations of the IPHONE

Apple launched the first iphone on june 29 , 2007 and it wasa huge success with the american customers and the restof the world.

It was launched in two variants ie an 8 gb version and 16 gbversion .

Apple sold 6.1 million handsets of the orignal iphone in over

five quarters .

At present this model is being sold at $99 and is very cheapas compared to the orignal cost of $599 .



IPHONE4

IPHONE 4 is the third generation of iphone after iphone 3gand iphone 3gs .

It is considered as the sleekest and the most advanced

mobile handset ever produced by any company .

The success of the Iphone 4 can be judged from the fact thatthe company has sold 3 million handsets in just 3 weeks .

This edition of Iphone is altogether different from its earliergeneration siblings in terms of looks as well as software .



Some of the features of the new Iphone 4 are3.5 inch display960 * 640 pixels ( 4x more )326 pixels per inch800 : 1 contrast ratio ( 4x better )IP technology for superb colour and wide viewing angleIncredibly sharp imagesRetina display

And many more .IPHONE is available in the USA priced at $199 and $299 in contract

with AT&T .



Problems faced by Iphone 4 users

Iphone 4 users have complained of the signals going weakwhen the lower left side of the handset comes in contactof the users hand .

Most of the complaints have come from left handed users .

Holding the phone in strong five bar signal has no effects onit but in weaker signal area it results in call drop .

As a matter of fact 50 % of the calls get dropped .



Complains surfaced within hours of the launch.

Experts have suggested that the antenna is losing signalsbecause the direct contact with the users hand alters the

way the antenna behaves .



The Problem

´ The signal can significantly degrade enough tocause you to lose your connection altogether if you're in an area with a weak signal once yourpalm touches lower left side of the iPhone 4

- iPhone Fan Blog



1st Strike

Apple already knew about Signal loss problem.

Customers voices were left unheard.

Apple shrugged and declared iPhone 4 as the most perfectphone ever.

Till June end, apple never accepted that iPhone 4 was

flawed.

Apple made a mockery of Customer`s Response.



Strike 2

Blame game was played by Mr. Jobs.

Faulty software was blamed for Call Drop and Signal loss.

Still hardware was not tested for errors.

A Software Fix, was announced for apple iPhone4`soperating system iOS4.

Apple denied any complaints from masses.



Apple`s Say

Gripping any mobile phone will result in some attenuationof its antenna performance, with certain places being

worse than others depending on the placement of theantennas. This is a fact of life for every wireless phone. If

you ever experience this on your iPhone 4, avoid gripping it in the lower left corner in a way that covers

both sides of the black strip in the metal band, or simply use one of many available cases.



Strike 3 ( The Press Conference )

Delayed Strategic Move.

Apple accepted their Handsets ( iPhone4 ) was flawed anddefective.

New external antenna was Blamed.

Other Market Leader were targeted to hide iPhone4`s

defects.

Late resolute were provided to the Consumers.



It doesn't seem like a good thingif you can touch your phone in acertain way and it loses signal. Itturns out, it's not unique to the

iPhone 4 .Steve Jobs ( July 16 )

CEO (Apple Inc. )



Cheap Shot

´ Apple may have calmed some of the Antennagate ruckuswith his spirited defense of the iPhone 4 on Friday, but

he also stirred up a hornet's nest of response from otherphone manufacturers, including RIM , Samsung ,

Motorola, Nokia, and HTC .

- Consumer Forum



Conc lusi on

This entire fiasco has dented the image of apple a great deal .

Apple was always known for the perfection they had in their products .

The confidence about the product quality that the apple customers

had will get dropped and it will show its negative impact on thesales of iphone 4 and future products of apple .

The accusations between Apple , AT&T and the other mobilecompanies will continue for a long time but its on Apple now toformulate new statergies to bounce back and regain the lost

ground .

Experts say that the entire fault in this Antennagate issue is of apple asthey dint test the product well in the practical environment beforelaunching it .



Future steps by Apple

Steve Jobs should focus entirely on improving the next lotof handsets of Iphone 4 .

Already over 3 million faulty handsets have been sold inthe market .

Other than providing bumper and case Apple should beproviding special offers to their existing customers sothat they are still able to retain their confidence and

trust .

Steve Jobs should learn from this incident that a productshould never be pushed in the market in a hurry .

RnF iPhone4

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