RMCT 09 Observation BTM
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Transcript of RMCT 09 Observation BTM
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Research Methods in Computing and Technology
CT098-3.5-2
Observation – Part 1
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CT098-3.5-2 Research Methods in Computing & Technology 02 Research & Literature Searches
Topic & Structure of the lesson
• Participant Observation – Role– Factors that determine your role– Types of data generated by Participant
Observation– Data Collection
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CT098-3.5-2 Research Methods in Computing & Technology 02 Research & Literature Searches
Learning Outcomes
At the end of this topic, you should be able to:• Decide which observation method to adopt
according to the role • Understand what type of data is generated by
participant observation
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CT098-3.5-2 Research Methods in Computing & Technology 02 Research & Literature Searches
Participant Observation
• Researcher – participate fully in the lives and activities of the
subjects – becomes a member of their group / organization /
community
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CT098-3.5-2 Research Methods in Computing & Technology 02 Research & Literature Searches
Role of Participant Observation
Participant as Observer
Complete Participant
Observer as Participant
Complete Observer
Researcher’s identity is revealed
Researcher’s identity is concealed
Researcher takes part in activity
Researcher observes activity
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CT098-3.5-2 Research Methods in Computing & Technology 02 Research & Literature Searches
Complete Participant
• Researcher – attempting to become a member of the group in
which he / she is performing the research– Does not need to reveal true purpose to group
members• Issues
– Ethical?– Lose sight of research purpose?
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CT098-3.5-2 Research Methods in Computing & Technology 02 Research & Literature Searches
Complete Observer
• Researcher – Does not reveal the purpose of the activity to
those being observed• Eg: Can be used in studying consumer
behavior in supermarket• Used in exploratory research
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CT098-3.5-2 Research Methods in Computing & Technology 02 Research & Literature Searches
Observer as Participant
• Researcher would be a participant but only as a spectator
• Identity of the researcher is known • Misses out on emotional involvement
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CT098-3.5-2 Research Methods in Computing & Technology 02 Research & Literature Searches
Participant as Observer
• Reveals role as researcher• Both researcher and subject are aware it a
fieldwork relationship• Idea is to gain trust• Can ask questions to enhance understanding
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CT098-3.5-2 Research Methods in Computing & Technology 02 Research & Literature Searches
Factors that determine your role as a researcher
• Purpose of the research– Understand a phenomenon when subjects will be defensive –
complete participant– Understand what it is like to be a participant – esp. training –
observer role• Time to devote to research
– Have time – attachment to a company – complete participant• Degree to which you feel suited to participant
observation• Organizational access• Ethical considerations
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CT098-3.5-2 Research Methods in Computing & Technology 02 Research & Literature Searches
Types of data generated by participant observation
Types of data generated
by participant observation
Primary Observations• what has happened• what was said at the
time
Secondary Observations• Statements by
observers • Involves
interpretation
Experiential Data• Data on perceptions
& feelings
Factors material to research settings• Roles played• Roles changed• Organizational structure• Communication patterns
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CT098-3.5-2 Research Methods in Computing & Technology 02 Research & Literature Searches
Data Collection
Descriptive Observatio
n
Narrative Account
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CT098-3.5-2 Research Methods in Computing & Technology 02 Research & Literature Searches
Quick Review Question
Discuss the challenges a researcher would face when carrying out participant observations method of gathering data.
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CT098-3.5-2 Research Methods in Computing & Technology 02 Research & Literature Searches
Q & A
Question and Answer Session