RLLIFESTYLES.comCLEAN UP YOUR CONTACT DATABASE

And do more Real Estate Business in 2012

GET READY FOR 2012

In 2012 – Agents will

get more business from their SOI and referrals than any other source.

OPPORTUNITIES

Increase the amount of communication you have with your network of contacts and YOU WILL do more business because of it.

360° COMMUNICATION

Phone Calls

Direct Mail Social Media

Door Knocking

Open Houses

Community Events

Emails

WANT TO DO MORE?

At the heart of consistent communication, is an organized Contact Database.

Do you want to increase your business next year? Then CLEAN UP YOUR CONTACTS!

GET ORGANIZED

1. Compile all your contact information

2. Organize the data into an Excel spreadsheet

3. Reach out to contacts to fill in missing information

4. Load your contact database into a CRM to organize your marketing communication

STEP 1

Think about the many different rosters you collect in life:  professional organizations, school committees, clubs, churches, charities, and so on.

Step 1 is to gather all of that contact information

STEP 2

Organize your Contacts into a Single File

•First Name•Last Name•Email Address•Mobile Phone Number•Address•City•State•Zip•Birth date•Relationship *•Prospect Rating **

STEP 3

Look for Missing Information:

With all of your Contact Database information collected into one Excel File, you will be able to see all the holes. 

Do you have email addresses for a group of people, but no mailing address? 

Are you missing mobile phone numbers?

STEP 3

Think of any missing information as

the perfect excuse to reach out to your Sphere.

STEP 4

Upload your Database into Market Advantage and create campaigns to Keep In Touch with your Sphere

• Email campaigns cost nothing!• Postcards can be mailed for just $.50 a piece• Folded greeting cards are always appreciated• Automated newsletters and campaigns save time

HAPPY HOLIDAYS

With the holidays right around the corner, make it your goal to update your database and send everyone you know a greeting card or holiday message.

This simple, friendly act will set you up to start 2012 with great SOI marketing.

RLLIFESTYLES.comCLEAN UP YOUR CONTACT DATABASE

And do more Real Estate Business in 2012