RLabs Events Management Week 1
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Transcript of RLabs Events Management Week 1
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Events Management
5th May 2012
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Introduction to Events
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Educate
Fundraising
Commemorate
Brand Awareness
Celebrate
Enjoyment
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Definition
An event can be defined as “something that happens at a given time and place.”
It can also be defined as a “consequence, effect or outcome.”
An event is just that – a planned outcome or a consequence of planning.
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Common Attributes1. Planning
2. A goal or purpose
3. Transient and unique by nature
4. Offer a social experience
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Event ClustersHigh Cluster – Gauteng, Western Cape & Kwazulu-Natal
Medium Cluster – Eastern Cape, Mpumalanga & North West Province
Low Cluster – Free State, Northern Cape & Limpopo
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Event SectorsSportsProfessional / Amateur
PoliticalRallies / Inaugurations
PrivateWeddings / Reunions
Business & TradeTrade Shows / Exhibitions
CulturalFestivals / Parades
RecreationalSports & games / Fun
EducationalSeminars / Workshops
Arts & EntertainmentConcerts / Award Ceremonies
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Sport EventPick’nPay and Cape Argus Cycling Tour
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Art and Entertainment EventConcert
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Private EventWedding
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Cultural EventKKNK
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Benefits of events
Benefits to the guests:•Education and information•Tangible guest experience – all five senses
Benefits to the destination:•Unique local atmosphere•Added attraction as a tourist destination
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Benefits of events
Benefits to the sponsor:•Fulfillment of sales and marketing objectives•Face-to-face engagement with customers
Benefits to the event owner:•Return on investment (ROI) and profit•Platform for discussion and negotiation
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Roles and Responsibilities
http://www.youtube.com/watch?v=2qCHSpcbNyU
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Characteristics of an Event Manager•Organisational ability•Attention to detail•Strong character•Nerves of steel•Decision-making ability•Good communication skills•A people’s person
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Characteristics of an Event Manager•Creativity•Flexibility•Tact•Leadership quality•Good Time Management
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Summary• Definition of an event•Attributes of an event•Identification of Event Clusters in SA•Event Sectors•Benefits to Event Role Players•Role and Responsibilities of a Manager•Characteristics of an Event Manager
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References
1. Dimitri Tassiopoulos. 2010. Events Management: A developmental and managerial approach. Juta
2. Contact Publications: www.contactpub.co.za/CG/Publication_.htm
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Rlabs Graduation