R+J Deck - 6-26a - The Brand Liaison · 2018. 6. 27. · Strategic exposure in premier publications...
Transcript of R+J Deck - 6-26a - The Brand Liaison · 2018. 6. 27. · Strategic exposure in premier publications...
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INTRO UCTIOND
Our signature label is an imaginative blend of daring and sophistication, creating an expression of fresh, unrestricted style that de�nes aesthetic indulgence.
The values associated with Romeo and Juliet Couture include ‘modern’, ‘on-trend’, ‘high fashion’ and ‘edgy’. Romeo and Juliet Couture is a re�ned and stylish identity that appeals to its assertive and con�dent target audience.
Romeo and Juliet Couture, established in 1999, is best recognized for its contemporary clothing design that exudes a chic, easy elegance, with a tenor of vibrant artistry.
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FOU DERN
DAVID SHAMOUELIAN: With over 30 years of experience in the fashion industry and a passion for design, David has artfully united European in�uences and American culture to create an on-trend, contemporary woman’s fashion brand. His Parisian-in�uenced style of “tailored, yet edgy” is crafted with an appreciation for the architecture of every fabric and has made him a favorite among celebrities such as Jennifer Lopez and Madonna. Prior to his position with Romeo and Juliet Couture, David made his fashion debut as one of the founders of Sharango, the Paris-based label that boasted sexy, contemporary designs with a European �are.
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BRAND DENTITYI
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REPRESENTSROMEO AND JULIET COUTURE
A BLEND OF CASUAL LIFESTYLE AND THEALLURE OF SOPHISTICATION
• Unique styles with subtle textures and unforgettable detail.
Romeo and Juliet’s consumers are young, value conscious and highly sensitive to the latest fashion trends in the industry.
• Premium merchandise delivered on time.• Superior standards in quality, design, �t and workmanship.
Brand Identity: Who am I?
Brand Posturing: What can we offer?
• High quality fashion at an impressive value.
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DISC VERYO
Our wholesale price range: $29.00 - $119.00
• MANUFACTURING
• PRODUCTS
• PRICE
• Additionally, our line includes tops, pants, casual dresses, outerwear, leggings, denim, special occasion, suiting, and more.
• Including, embellishments, prints, dip-dye, and other novelty accessories make our garments truly unique and noteworthy.
We design for the Millennial Woman and older.
• We offer a full range of all categories in both knit and woven fabrications, including denim, and vegan-friendly materials.
We manufacture internationally and domestically (USA), with representative of�ces in China, India and Vietnam.
• DEMOGRAPHIC
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FAST F SHIONA
Our cycling of products ensures our buyers get fresh, on-trend fashion with shorter lead times.
Romeo and Juliet Couture presents over 1,000 SKU’s per season and update 150 styles per month producing over 5,000 new styles annually.
From runway to retail... in a flash!
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RETAIL DIS RIBUTIONT
ANNIE SEZ
And many specialty stores, internationally in Europe, South America and Asia
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SUPPORTIN OUR BRANDGRomeo + Juliet Couture supports wholesale business partners
and retail stores with comprehensive, proven programs.
Our marketing initiatives target customers around the world with exclusive and timely information about product launches, boutique openings and special events.
To engage our growing database of online subscribers, Romeo and Juliet Couture develops highly effective e-mail campaigns, while our social media networks encourage an active conversation with its fans online.
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HIGH ROFILE PADVERTISING CAMPAIGNS
The creative team works with the most respected artistic talent in the fashion industry—drawing on prominent photographers, art directors, models and stylists to deliver compelling messaging that captures the soul of the brand.
Strategic exposure in premier publications such as Cosmopolitan, Glamour, Vanity Fair, Vogue, Elle, and InStyle is supplemented by highly effective online and trade media placements.
A global media plan supports far-reaching branding efforts, with celebrity endorsed campaigns worldwide.
Exclusive campaigns to promote our brand.
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THE IGITALDFASHION WORLD
Social media will enhance existing marketing programs, in-store events and collection presentations by bringing a community perspective to the experience.
The social media plan will include: • A strong focus on leveraging popular networks. • Facebook, Youtube, Pinterest and Instagram. • Fashion Industry Online Marketing, Including: • Blogger awareness programs, • Internet advertising, • and retargeting
With the rise of social media, the Romeo + Juliet Couture online community now has the opportunity to discover the brand while they further interact with their friends.
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LI ENSINGC
Amiee Lynn - Fashion JewelryOne Jeanswear Group - Denim Apparel
Current Licenses:
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Sleepwear/Loungewear
Cold Weather Accessories
Apparel
Bath and Body/Spa
Intimates/Daywear
Outerwear/Rainwear
Fragrance
Activewear
Footwear
Hosiery/Socks
Men’s Apparel
CosmeticsHBA Categories
Children’s ApparelSwimwear
Available Categories for Licensing:
Electronic Accessories
Handbags/Backpacks/TotesSmall Leather Goods (belts, wallets)
Fashion Bedding and BathTabletop and Home Goods
Home Categories
Home Decor
Eyewear/Sunglasses
Home Storage
WatchesLuggage/Duf�es
Fine Jewelry
Accessories
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INST RE SHOPSOShop-in-shop Expansion Provides Strong Brand Visibility
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Steven ellerH561-302-7838
Karen iamondD201-310-2798
Katey abrielsonG651-261-5002
C NTACTO
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