R+J Deck - 6-26a - The Brand Liaison · 2018. 6. 27. · Strategic exposure in premier publications...

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Transcript of R+J Deck - 6-26a - The Brand Liaison · 2018. 6. 27. · Strategic exposure in premier publications...

  • INTRO UCTIOND

    Our signature label is an imaginative blend of daring and sophistication, creating an expression of fresh, unrestricted style that de�nes aesthetic indulgence.

    The values associated with Romeo and Juliet Couture include ‘modern’, ‘on-trend’, ‘high fashion’ and ‘edgy’. Romeo and Juliet Couture is a re�ned and stylish identity that appeals to its assertive and con�dent target audience.

    Romeo and Juliet Couture, established in 1999, is best recognized for its contemporary clothing design that exudes a chic, easy elegance, with a tenor of vibrant artistry.

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    FOU DERN

    DAVID SHAMOUELIAN: With over 30 years of experience in the fashion industry and a passion for design, David has artfully united European in�uences and American culture to create an on-trend, contemporary woman’s fashion brand. His Parisian-in�uenced style of “tailored, yet edgy” is crafted with an appreciation for the architecture of every fabric and has made him a favorite among celebrities such as Jennifer Lopez and Madonna. Prior to his position with Romeo and Juliet Couture, David made his fashion debut as one of the founders of Sharango, the Paris-based label that boasted sexy, contemporary designs with a European �are.

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    BRAND DENTITYI

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    REPRESENTSROMEO AND JULIET COUTURE

    A BLEND OF CASUAL LIFESTYLE AND THEALLURE OF SOPHISTICATION

    • Unique styles with subtle textures and unforgettable detail.

    Romeo and Juliet’s consumers are young, value conscious and highly sensitive to the latest fashion trends in the industry.

    • Premium merchandise delivered on time.• Superior standards in quality, design, �t and workmanship.

    Brand Identity: Who am I?

    Brand Posturing: What can we offer?

    • High quality fashion at an impressive value.

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    DISC VERYO

    Our wholesale price range: $29.00 - $119.00

    • MANUFACTURING

    • PRODUCTS

    • PRICE

    • Additionally, our line includes tops, pants, casual dresses, outerwear, leggings, denim, special occasion, suiting, and more.

    • Including, embellishments, prints, dip-dye, and other novelty accessories make our garments truly unique and noteworthy.

    We design for the Millennial Woman and older.

    • We offer a full range of all categories in both knit and woven fabrications, including denim, and vegan-friendly materials.

    We manufacture internationally and domestically (USA), with representative of�ces in China, India and Vietnam.

    • DEMOGRAPHIC

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    FAST F SHIONA

    Our cycling of products ensures our buyers get fresh, on-trend fashion with shorter lead times.

    Romeo and Juliet Couture presents over 1,000 SKU’s per season and update 150 styles per month producing over 5,000 new styles annually.

    From runway to retail... in a flash!

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    RETAIL DIS RIBUTIONT

    ANNIE SEZ

    And many specialty stores, internationally in Europe, South America and Asia

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    SUPPORTIN OUR BRANDGRomeo + Juliet Couture supports wholesale business partners

    and retail stores with comprehensive, proven programs.

    Our marketing initiatives target customers around the world with exclusive and timely information about product launches, boutique openings and special events.

    To engage our growing database of online subscribers, Romeo and Juliet Couture develops highly effective e-mail campaigns, while our social media networks encourage an active conversation with its fans online.

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    HIGH ROFILE PADVERTISING CAMPAIGNS

    The creative team works with the most respected artistic talent in the fashion industry—drawing on prominent photographers, art directors, models and stylists to deliver compelling messaging that captures the soul of the brand.

    Strategic exposure in premier publications such as Cosmopolitan, Glamour, Vanity Fair, Vogue, Elle, and InStyle is supplemented by highly effective online and trade media placements.

    A global media plan supports far-reaching branding efforts, with celebrity endorsed campaigns worldwide.

    Exclusive campaigns to promote our brand.

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    THE IGITALDFASHION WORLD

    Social media will enhance existing marketing programs, in-store events and collection presentations by bringing a community perspective to the experience.

    The social media plan will include: • A strong focus on leveraging popular networks. • Facebook, Youtube, Pinterest and Instagram. • Fashion Industry Online Marketing, Including: • Blogger awareness programs, • Internet advertising, • and retargeting

    With the rise of social media, the Romeo + Juliet Couture online community now has the opportunity to discover the brand while they further interact with their friends.

  • LI ENSINGC

    Amiee Lynn - Fashion JewelryOne Jeanswear Group - Denim Apparel

    Current Licenses:

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    Sleepwear/Loungewear

    Cold Weather Accessories

    Apparel

    Bath and Body/Spa

    Intimates/Daywear

    Outerwear/Rainwear

    Fragrance

    Activewear

    Footwear

    Hosiery/Socks

    Men’s Apparel

    CosmeticsHBA Categories

    Children’s ApparelSwimwear

    Available Categories for Licensing:

    Electronic Accessories

    Handbags/Backpacks/TotesSmall Leather Goods (belts, wallets)

    Fashion Bedding and BathTabletop and Home Goods

    Home Categories

    Home Decor

    Eyewear/Sunglasses

    Home Storage

    WatchesLuggage/Duf�es

    Fine Jewelry

    Accessories

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    INST RE SHOPSOShop-in-shop Expansion Provides Strong Brand Visibility

  • Steven ellerH561-302-7838

    [email protected]

    Karen iamondD201-310-2798

    [email protected]

    Katey abrielsonG651-261-5002

    [email protected]

    C NTACTO

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