RJ

ADVOCATE SOCIETY, LLC

2550 E. VINEYARD AVENUE

OXNARD, CA 93036

 

RETAIL COMMERCIAL CANNABIS APPLICATION

 

A VENTURA COUNTY BASED VERTICALLY INTEGRATED CANNABIS COMPANY

 

Experience

• Deep logistical team – Attorneys, CPA’s, & Business Development, Land-Use

and Finance Professionals

• Licensed Cannabis Experience – Experience in regulated cannabis dating

back over twenty years throughout ownership, management, and

operations teams

• Involved Ownership Team – Each owner has a respective role in

day-to-day operations

VISION

Since retiring from professional football, Ronney Jenkins has found his

second calling in the commercial cannabis industry in Oxnard. Born, raised, and current resident of the

area, Ronney has been looking for an opportunity to pour his passion and

commitment into while giving back to the community that raised him.

To this effort, Ronney has envisioned a premium cannabis brand, Advocate

Society. In Port Hueneme, Ronney will be developing a line of manufactured cannabis products and is pursuing a retail license in the town where he

lives, Oxnard.

OPERATIONS

Jason Beck has been a fixture in the cannabis industry for decades. Jason is

one of the longest running cannabis retail operators in California and has helped usher in the current cannabis

landscape.

Jason served on the first marijuana task force in San Francisco headed by

the now Attorney General of California, and has worked to

influence cannabis policy at the local, state, and federal level

Born with cerebral palsy, Jason possesses the unique perspective of

being both the consumer and business owner. He looks to bring a patient and

customer forward approach to Advocate Society.

SAFETY & COMPLIANCE

Craig Fry began a career in Cannabis in 2016 with the launch of the cannabis

branch of his land use and development consulting firm, Craig Fry & Associates. Craig’s team has

been successful in the planning, licensing, buildout, launch, and operation of over fifty cannabis

businesses throughout California.

CFA has provided safety and compliance operating procedures, conducted staff trainings, provided

internal regulatory and financial audits, and sourced purchasing contracts for

cannabis retail, manufacturing, cultivation, distribution, and testing

licensees.

FINANCIAL

Jonathan Pae has a very diverse career that resulted from embracing his passions. After the creation of a

successful development and architecture firm that he has been

operating for almost three decades, Jonathan is looking to follow his

passion into a new industry.

Throughout his career he has worked hard to revitalize every project he

undertakes and has seen the positive changes that can be made when

commercial businesses work together with other stakeholders in their

communities.

This is our neighborhood. We grew up here. We have

developed comprehensive plans and standard operating

procedures to ensure we integrate perfectly into the

surrounding neighborhood by operating a safe, secure, and

compliant business with active involvement in the community

NEIGHBORHOOD COMPATIBILITY

COMPLAINTS

• Comprehensive Complaint Procedure

• Owner Ronney Jenkins will Serve as Primary Neighborhood Contact for All Nuisance Complaints

• Owner Craig Fry will Serve as Primary Contact for All Safety Issues

• Board Member Randy Latimer will Serve as Primary Contact

for All Security Issues

NUISANCES

• Proactive Community Involvement

• “24-Hour Pledge” for Site Maintenance

• Traffic Mitigated by Efficient Transaction Processes

• Noise Mitigated by Natural Gas Delivery Vehicles

• 21 Parking Stalls, in Excessof Code Requirement &Traffic Study Analysis

• Safety Lighting withGlare Reduction

ODOR MITIGATION

• Identification of OdorCritical Control Points & Accumulation Areas

• Comprehensive Product Handling Procedures

• High Efficiency HVAC Utilizing a Three-Phase Filtration System

• Regular Scheduled Maintenance for All Equipment

SECTION 5:NEIGHBORHOOD PLAN

LOCATION

CF

• Located Near the 101 Freeway @ Ventura Blvd & Vineyard Avenue

• Commercial Center with Retail, Dining, Professional Service & Personal Services

• Potential Retail Eligible Parcel, Zoned for Cannabis Use, and Distanced from Sensitive Uses

ADVOCATE SOCIETY, LLC

2550 E. VINEYARD AVENUE

OXNARD, CA 93036

 

CF

ESIGN

rn, Upscale Retail iance with Natural ures

e Sales Floor with re Product Storage

Local Art Exhibit

Private Consultation Room for Medical Patients

The Ownership, Advisory, & Management teams have been actively involved in their respective communities for over 30 years. We commit to all items in the City’s Community benefits program, fortified with our own supplementary pledges

COMMUNITY BENEFITS

VOLUNTEER SERVICES

• Staff Volunteer Services & Community Involvement Days

• Mobile Personal Grooming Service for local Homeless residents.

• In-Store Local Art Features

• Expungement Clinic for Employees & Community through Partnership Program

LOCAL BUSINESS PARTNERSHIPS

• Local Cannabis ProducerProduct Highlights

• Local Interior Design Firm

• Local Businesses Used for Construction, Buildout, & Fixtures

• Local Security & Alarm Firm

• Local HVAC Installation & Maintenance Plan

• Existing Relationships with Commercial “Neighbors”

SECTION 8: COMMUNITY PLAN

LOCAL ACTIVITIES

• 75% Local Hiring Pledge

• 50% Social Equity Hiring Pledge

• Integrated Green Business Practices Throughout Organization

• Donation to the City’s Cannabis Reinvestment Fund in accordance with Social Equity Guidelines

• Scholarship Opportunities to Oxnard College

Through our years in the community, our ownership, advisory, and management teams have built strong bonds with many local organizations. In addition to the City’s mandated plan, we have made a pledge to give back to the community through direct giving and an ongoing relationship with the community.

LOCAL NON-PROFITS POLICE

ACTIVITIES LEAGUE

• Partnership Between Police & Community

• Direct Giving Equal to 1.0% of Gross Revenue

• Donation Used for Equipment, Staffing, &

Youth Programs

ADDITIONAL OPPORTUNITIES

• Oxnard DRAGG Program

• Oxnard Performing Arts Center

• Boys and Girls Club of Greater Oxnard

• Ventura County Rescue Mission

• Interface Children and Family Services

• Oxnard Warriors Youth Football

SECTION 8: COMMUNITY PLAN

SHELTER CARERESOURCES

• Local Organization Providing Health & Wellbeing Services to Homeless Individuals

• Direct Giving Equal to 1.0% of Gross Revenue

• Donation Used for Equipment, Staffing, & Human Services Programs

RJ

THANK YOU FOR YOUR CONSIDERATION

 

RJ

Appendices:

Section 1: Business PlanSection 2: Staffing PlanSection 3: Safety PlanSection 4: Security Plan

Advocate Society will create an upscale retail environment committed to the highest quality of customer service, top quality products, and civic support that utilizes the latest technology in safety and security.

RETAIL OPERATIONS

POINT OF SALE

• Fluid Transaction Space on Sales Floor

• 10 Customer Simultaneous Physical Transaction Capacity

• Phone & Online Ordering for Quick Pickup

DELIVERY

• Comprehensive Policies & Procedures Using Industry Best Practices

• Electric Vehicle Fleet

• Vehicle Security withLocation Tracking

PRODUCT LINE

• Expansive Selection in All Categories

• No Slotting Fees

• Local Producers Highlights

• Small Scale Cultivator & Manufacturer Support

• Social Equity

• Supported by Staff Training

SECTION 1:BUSINESS PLAN

TECHNOLOGY

• Integrated Green Bits® POS Platform

• Real-Time Inventory Tracking

• Automatic Track-and-Trace Interface with Metrc

• Customer Age Verification& Profile Management

STARTUP

COSTS

CAPITALIZATION GIVING

• Fully Funded By Ownership Team

• $1.3 Million Investment Prior to Operation

• $3.2 Million Total Costs Through First 6 Months of Operations

• Profit Generated in First Month of Operations

• Break-Even Point Reached in Month 16

• 3 Month Construction Schedule

• $800,000 In Buildout Costs

• $275,000 In Security Retrofit

• $500,000 Payroll Contribution in First Six Months of Operation

• 10% Contingency Built-In

• $250,000 Anticipated Yearly Donation to Police Activities League

• $130,000 Anticipated Yearly Donation to Shelter Care Resources

• $100,000 Anticipated for Additional Programs

• Sophisticated Revenue Forecasting Model

• 275-300 Customers Per Day at Peak

• $90 - $125 Average Transaction

• $3.5 Million Year 1 Revenue

• $12.8 Million Year 3 Revenue

• Data Driven Cost of Goods Model

• Heavy Supportive Marketing Investment

• Competitive Compensation for Staff

• Built-In Contingencies

FINANCIALS

EXPENSESREVENUE

We will hire, train, and retain the highest quality staff in the industry

through the combination of pre-screening background checks,

a comprehensive onboarding process, ongoing supplementary

training, competitive pay & benefits, and commitment to

staffing from within our community

STAFFING

COMPENSATION

• $75,000 Store ManagerSalary

• $20.29 Minimum Hourly Rate

• Annual Evaluations and $35.00/hr Pay Cap

• 1% Allocated to Profit Sharing Plan

BENEFITS

• Internal Career Advancement Opportunities

• Paid Vacation & Family Leave

• Medical, Dental, Vision, Mental Health, & WellnessPlans for all Staff

• 401K Retirement Plan forSenior Staff

TRAINING

• Regulations

• Safety & Security

• Product Line

• Health & Wellness

• Customer Service

• Cash Handling

• Sensitivity Training

• Cannabis Science

SECTION 2:LABOR PLAN

COMMUNITY

• 75% Local Hiring Commitment

• 50% Social-Equity Hiring Commitment

• Transferable Job Skills

• Community On-The-Job Training Program

Our Safety Plan was created as a collaborative effort by industry professionals to

ensure our staff and customers are able to

conduct business in a safe and secure environment.

Our Safety Plan prepares for all potential hazards and has

recently been updated to include protocols for

complying with public health orders.

SAFETY PLAN PREPARATION

CRAIG FRY & ASSOCIATES

• Craig Fry, Advocate Society Owner, Compliance Officer

• Owns and Operates California Based Safety & Compliance Firm

• Retired Los Angeles City Fire Chief & Worked with National Fire Protection Agency

CFP ENGINEERING

• Jack Collings, Fire Prevention Engineeer (FPE 1545)

• 35 Years Fire Prevention Experience

• Oxnard & Ventura County Commercial Cannabis Professional

• Member of National Fire Protection Association & Society of Fire Protection Engineers

BAY ALARM

• Family-Operated Oxnard Security Firm

• Provides Latest Technology for Alarms & Monitoring Equipment

• Contact Representative: James Staniland

SECTION 3: SAFETY PLAN

• Alarms Throughout Facility

• Planned Evacuation Procedures

• Active & Passive Fire Suppression

• Gas Monitoring in Each Room

• Safety Training for All Staff

• Comprehensive Reporting Procedures

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SAFETY

PLAN

Our Security Plan was created as a collaborative effort by industry professionals to

ensure our staff and customers are able to conduct business in a safe and secure

environment. The Security Plan relies on industry best

practices to be proactive about all manner of threats.

SECURITY PLAN PREPARATION

RANDY LATIMER

• Full Time Security Agent for Advocate Society, Member of Advisory Board, & Liaison to OPD

• Retired Oxnard Police Commander

• 30 Years Law Enforcement Experience

• Owns & Operates LocalSecurity Consulting Firm

RUSS CORNWALL

• Provides Consulting, Security Staffing, and Plan Development Services for Advocate Society

• Retired Port Hueneme Police Officer

• 30 Years Experience in Security & Investigations

• Owner & Operator ofLocal Full-Service

Security Firm

HARDCAR

• Full-Service Cash Transport and Logistics Services

• Integrated Cash Management Solution

• United States Military Veteran Organization

• Ventura County CannabisCash Transport Experience

SECTION 4:SECURITY PLAN

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