Riverside Community Hospital

Donation Campaign

Christy Bethel, MS

Donation Development Coordinator

OneLegacy

Karina Kilian, RN, BSN, CEN

Director, Emergency Services

Riverside Community Hospital

Hospital Profile• 373 beds

• 40 ICU beds

• 50 bed ER• 81,000+ pt visits annually

• Level II Trauma Center

• Centers of Excellence

• Kidney & Pancreas Transplant Center

• OPO: OneLegacy (Region 5)

RCH Involvement in the WPFL• Awarded a HRSA Bronze Medal of honor in Oct

2012

• Presented “Doubling Donation Outcomes…What a Difference a Year Can Make”

• CNO attended the National Learning Congress and the RCH Let Life Bloom campaign seed was planted

First Steps• Donor Council submitted proposal to promote

the Let Life Bloom campaign

• E-campaign established to promote donor registration: http://donatelifecalifornia.org/rch

Finding Balance

RCH hosted weekly Donate Life Informational Booths

Flag Raising Ceremony

Lessons Learned

• Additional education needed– Clarified misconceptions– Reviewed accomplishments

• Established need to engage the community in donation awareness

Reviewed data to confirm that RCH

is saving LIVES through donation!!

CA =34%Riverside=20%

Where are we now?

• RCH is the only hospital in California to receive a Gold Recognition in the Let Life Bloom Campaign (Phase II)

• The e-campaign resulted in limited registries; Revised link http://donatelifecalifornia.org/riverside

• There are currently 102, 802 Registered Donors in the city of Riverside

• Goal is for Riverside to increase from 20% to 50%

Year Referrals Eligible Donors

# DonorsBD/DCD

DCD DonorGoal 10%

Conversion Rate

Goal 75%

Organs Tx'd

OTPDGoal 3.75

2008 45 8 3/0 - 35% 11 3.67

2009 113 9 5/0 - 56% 13 2.60

2010 155 14 10/0 - 71% 38 3.80

2011 242 13 11/0 - 85% 28 2.55

2012 225 10 9/1 11% 82 % 32 3.56

*2013 *thru

9/30/13

180 12 9/0 - 75% 29 3.22

Next Steps• Host our first Donation Drive at Employee

Benefits Fair• Partner with the City of Riverside to establish a

city wide donation campaign – Mayor’s office– City employees– First responders (Fire, Police, Sheriff, & EMT)– Universities/colleges– Libraries

2014 Donate Life Rose Parade Float

RCH Sponsoring Floragraph

QUESTIONS?