RIVATE BANKING G - Unibg Rota - Private Banking … · - Hub branches - Spoke branches -...

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PRIVATE BANKING @ A GLANCE MIRCO ROTA ORGA SPECIALIST @ FIDEURAM – INTESA SANPAOLO PRIVATE BANKING DALMINE, 23 OTTOBRE 2017

Transcript of RIVATE BANKING G - Unibg Rota - Private Banking … · - Hub branches - Spoke branches -...

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PRIVATE BANKING @ A GLANCE

MIRCO ROTA ORGA SPECIALIST @ FIDEURAM – INTESA SANPAOLO PRIVATE BANKING

DALMINE, 23 OTTOBRE 2017

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BANKING INDUSTRY

RETAIL CORPORATE

INVESTMENT

• Deals directly with individual personal customers

• Offer services to the mass public in saving and checking accounts, mortgages, and personal loans, in which large ventures offset low charges

• Serves companies and enterprises, typically split into segments measured by turnover or industry

• Diverse range of products and services to small businesses up to multinational corporations.

• Typically deals with larger companies or investors requiring specialized products or financing

• Services include capital raising through underwriting and securities issuance/ trading and Corporate Action advisory.

Illustrative

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BANKING PRODUCTS OVERVIEW Main financial needs Main offering areas Some examples

Individual • Physical person

• Family entity

Invoice and payment

management

Saving and investing

management

Financing Consumable goods

Hard goods (e.g. car)

Real estate

Insurance coverage

Financial and fiscal

advisory

Other needs

Products to manage invoices

Products to manage payments

Financial instrum. execution

Saving products

Credit granting Short term

Medium term

Long term

Insurance products

Advisory

Other services

Current account

Charge card, Debit card

Trading platform

Time Deposit

Credit Loan short term

Loan medium term

Mortgage

Fire and theft insurance

Legal advisory, Tax advisory,

Art Advisory

Internet banking

Corporate • SME's (Small or

Medium

Enterprises)

• Multinational

• Institutional

clients

Invoice and payment

management

Working capital financing

Financing

Risk insurance

coverage

Financial and fiscal

advisory

Other needs

Products to manage invoices

Products to manage payments

Treasury

Credit granting and

management

Insurance products

Corporate finance

Advisory

Other services

Current account

RIBA, RID

Loan buyback

Credit

Factoring

Fire and theft insurance

Spin Off, Leverage Buy Out

Legal advisory, Tax advisory,

Art Advisory

Internet banking

Illustrative

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HOW DO BANKS MAKE MONEY?

FEES

INTERESTS

Current accounts

Deposits

Overdrafts

Credit Cards

Line of credit

FX Services

Trade Finance

Asset Management

Business Advice

Cash Management

Illustrative

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BANK ORGANIZATION CHART

HR & Organization

Credit

External relations

Finance

Operations Risk e

Compliance

Corporate & Investment Banking

Retail Banking Asset Management & Private Banking

Network Banking

Specialized Fin. Service

Investment Banking

Corporate Banking

Asset Management

Private Banking

Chief Executive Officer

Board of Director

Illustrative

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INTESA SANPAOLO KEY FIGURES

314 B€ AUM

17 B€ Operating Income

7,3 B€ Interests

7,3 B€ Fees

2,4 B€ Other income

3,1 B€ Net Income

11 M Customers

5,1 k Branches

3,9 k Italian branches

1,2 k Foreign Branches

89 k Headcounts

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ISPB KEY FIGURES

93 B€ AUM

595 M€ Revenues

539 M€ Fees

53 M€ Interests

3 M€ other income

236 M€ Net Income

36 k Customers

131 Branches

6 HNWI branches

113 Private Branches

12 Commercial Branches

1,4 k Headcounts

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WORK FOR AN ITALIAN PRIVATE BANK Illustrative

HEAD OFFICE PATH PB NETWORK

- Analyst - Specialist - Coordinator - Responsible - Head of … - Director

- Assistant - Senior assistant - ROP/ Private Banker - Senior private banker - Branch Manager - Area Manager

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GOLDEN RULES

1. Be proactive and

have a “can-do” attitude

2. Be critic but constructive

3. Maintain poise under

pressure

4. Listen well

5. Always make a check

6. Be oriented to client-service

7. Learn continuously

8. Be confidential

9. Increase network

10.Respect the dress code

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CUSTOMER SEGMENTATION BY AUM

Retail 100.000 $

Personal 300.000 $

Private 1.000.000 $

HNWI 5.000.000 $

UHNWI 30.000.000 $ Private Banking target

15,4 mln rich person

(0,2% of world population)

307 k rich person in Italy

(0,5% of italian population)

59.000 bln $

(37% of world assets)

4.500 bln $

(21% of italian assets)

Retail Customer segmentation

Illustrative

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CUSTOMER RELATIONSHIP STEPS Illustrative

BRANCH NETWORK

- Hub branches - Spoke branches - Representative office - …

ADVERTISING

- TV - Radio - Billboard - …

WEB & SOCIAL

- Google Ads - Instagram - Facebook - Youtube - …

THIRD PARTS

- Financial advisor - Family Office - Trust company - Intercompany agreement - …

PROMOTION

1. CAPTURE

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CUSTOMER RELATIONSHIP STEPS Illustrative

MET YOUR CUSTOMER

WHERE HOW REGULATIONS

Branch Online

Home Exhibition

Traditional Graphometric

Digital

AML KYC

Privacy Transparency

FATCA

2. ONBOARDING

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CUSTOMER RELATIONSHIP STEPS Illustrative

BILD YOUR OFFERING BANKING INVESTMENT CREDIT INSURANCE

- Current account - Credit cards - Debit cards - Time Deposit - …

- Placement - Custody account - Discretionary (DPM) - Advisory - PAC - Spac

- Personal Loan - Mortgages - Credit Line - Loan

- Life - House - Wrapper - Pension funds

3. SELLING

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CUSTOMER RELATIONSHIP STEPS Illustrative

ADVISOR ME (ADV)

Existing Portfolio

Optimizer engine

Draft portfolio

Persona-lization

Proposed portfolio

Client discussion

Order execution

Final portfolio

Investment committee

outlook

Market expectation

3. POST-SELLING

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CUSTOMER RELATIONSHIP STEPS Illustrative

MAKE MONEY FOR ME (DPM)

Invested amount

Rebalance

Portfolio (T)

Market trend

Portfolio (T+N)

Rebalance

Portfolio (T+M)

1st Portfolio model

2nd portfolio model

N portfolio model

3. POST-SELLING

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CONTACT CARD

Mirco Rota Email: [email protected] Telefono: +39 340 06 71 076 LinkedIn: mircorota

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CONSULTING MARKET

• Strategy consulting • Management consulting • Financial advisor • Technology consulting • Legal advisor • Tax advisor • …

Strategy

Management consulting

Financial Advisor

Technology Advisor

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