Marketing Kit Contents*1 event poster2 Rivals of Ixalan banners

Find additional marketing materials atWPN.Wizards.com/marketing.

Prerelease: January 13–14, 2018Prerelease packs are purchased and shipped separately. Prerelease pack contents include:

6 Ixalan booster packs1 randomized, date-stamped, mythic or

rare foil promo card1 insert with deckbuilding advice1 Spindown life counter

Buy-a-Box: January 19, 2018Promo card quantities are based on your store level.

Core: 20 /Advanced: 40 / Advanced Plus: 60

Ixalan Store Championship: December 30–31, 2017

1 Store Championship playmat8 unique deckboxes 30 participation promo cards

Magic Open House: January 6–7, 2018

20 Magic Welcome Decks 20 casual Standard event

match cards25 participation promo cards

Draft Weekend: January 20–21, 2018Participation promo card quantities are based on your store level.

Core: 24 /Advanced and Advanced Plus: 48

Magic League: January 22–February 18, 2018

30 match cards30 participation promo cards

RIVALS OF IXALAN EVENT GUIDE

* Use promotional materials for their intended purpose. Promotional materials are not intended to be retained and sold. You will only receive materials for the events and programs you have scheduled in Wizards Event Reporter (excluding the Buy-a-Box promotion).

Standard Showdown: January 27–April 1, 2018Standard Showdown booster quantities are based on store level and the number of events scheduled per week:

Core: 3 / Advanced: 6 / Advanced Plus: 9

Friday Night Magic: January 19–April 20, 2018Premium double-sided token quantities are based on store level and the number of events scheduled per week:

Core: 4 / Advanced: 8 / Advanced Plus: 16

For each land you control, create a

colorless Treasure artifact token with

“oT, Sacrifice this artifact: Add one

mana of any color to your mana pool.”

“Why squabble for trinkets when we could

be living large off all this gold?”

—Admiral Beckett Brass

Sorcery

Brass’s Bounty

R I XDimitarDraft Weekend

P094/ 196

OOo6oR

EN•

™ & © 2018 Wizards of the Coast

★

Equipped creature gets +2/+0, has menace, and is a Pirate in addition to its other creature types.Whenever Captain’s Hook becomes

unattached from a permanent, destroy that permanent.Equip o1

Artifact — Equipment

Captain’s Hook

R I XKev WalkerBuy-a-Box

P177/ 196

Oo3

EN•

™ & © 2018 Wizards of the Coast

★

oT, Sacrifice Evolving Wilds: Search your library for a basic land card, put it onto the battlefield tapped, then shuffle your library.The Sun Empire bends nature—rivers,

mountainsides, dinosaurs—to its unyielding will.

Land

Evolving Wilds

R I X Daniel Ljunggren

LeagueP186/ 196

EN•™ & © 2018 Wizards of the Coast

★

Ghalta, Primal Hunger costs oX less to cast, where X is the total power of creatures you control.Trample

Legendary Creature — Elder Dinosaur

Ghalta, Primal Hunger

R I XJohann Bodin

Store ChampionshipP

130/ 196

12/12

OOOo-oGoG

™ & © 2018 Wizards of the Coast

EN•★

When this creature becomes the

target of a spell, sacrifice it.

Token Creature — Illusion

Illusion

R I X Noah BradleyFNMP003/ 012

2/2™ & © 2018 Wizards of the Coast

EN•★

Hexproof (This creature ca

n’t be the

target of spells o

r abilities your opponents

control.)

Token Creature — Merfolk

Merfolk

XLN

Randy GallegosFNM

P

001/ 012

1/1

™ & © 2018 Wizards of the Coast

EN•★

As an additional cost to cast Silvergill

Adept, reveal a Merfolk card from

your hand or pay o3.

When Silvergill Adept enters the

battlefield, draw a card.

Creature — Merfolk Wizard

Silvergill Adept

R I XSlawomir ManiakOpen House

P053/ 196

2/1

OOo1oU

™ & © 2018 Wizards of the Coast

EN•★

Token Creature — Saproling

Saproling

R I XJoseph Meehan

FNMP003/ 012

1/1™ & © 2018 Wizards of the Coast

EN•★

Once you have ascended to the highest temple of Orazca, the power of the Immortal Sun is yours to wield forever.

City’s Blessing

R I X Yeong-Hao HanFNMP002/ 012

EN• ™ & © 2018 Wizards of the Coast★

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Ixalan Store ChampionshipCulminate Ixalan Season and give your players their chance to be store champion.

❑❑ Reward all participants with a Yoatl, Earth Breaker promo card.

❑❑ Reward the top players with a unique deck box.

❑❑ Reserve the championship playmat for the winner.

Magic Open HouseInvite new players to your community by showcasing both the game and its social benefits.

❑❑ Encourage existing players to bring a friend to learn Magic.

❑❑ Run tutorials for new players, plus a casual, open-play Standard event.

❑❑ Reward all participants with a Silvergill Adept promo card.

PrereleaseGather your entire community for their first chance to play with the new cards.

❑❑ Hang your Rivals of Ixalan banners prominently near the front of your store.

❑❑ Advertise a registration deadline and a start time, with a gap in between (example: “Registration ends: 7:45pm; Round 1 starts: 8pm”)

❑❑ Maintain excitement by focusing on efficiency: punctual start times, orderly seating, quick round turnovers.

❑❑ Run “Open Dueling” with Planeswalker Decks alongside your Prerelease for a casual play option.

Buy-a-BoxReward customers who purchase a full booster display.

❑❑ Issue a Hook Hand promo card to all customers that purchase a Rivals of Ixalan booster display in your store (limit one per customer).

❑❑ Wait until after January 19, 2018 to distribute the promo cards.

❑❑ Limit promo cards to in-store purchases. (Online purchases are ineligible.)

Draft WeekendTap into the demand for the new draft environment and fire as many drafts as possible.

❑❑ Reward all drafters with the Gleaming Beauty promo card. (The promo card doesn’t go in their decks.)

❑❑ Seat pods of eight whenever possible. (Eight is ideal but not required.)

❑❑ Fire drafts on-demand in addition to your scheduled drafts.

Magic League Get new players into the habit of in-store Magic.

❑❑ Start players with three boosters: two Rivals of Ixalan and one Ixalan.

❑❑ Sell them another booster for their pool each week, plus another after any set of three losses.

❑❑ Allow players to battle any time in your store, including a weekly meetup event (ideal but not required).

Standard ShowdownGive players a weekly opportunity to hone, evaluate, and experiment with their Standard deck.

❑❑ Encourage friendly competition by focusing rewards on the top performers.

❑❑ Feel free to cap the tournament at three or four rounds, with no playoff.

❑❑ Use Standard Showdown to build excitement for your Store Championship.

Friday Night MagicMake your store a reliable place to find friends, fun, and battles.

❑❑ Run the formats that work best for your store.

❑❑ Choose from three versions of the FNM premium double-sided tokens to reward players every Friday.

❑❑ Think of FNM as a social occasion—the value isn’t just the event, but the social interaction the event promises.

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