Rival IQ - Optimize your Hashtags
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Optimize Hashtags Using These 6 Tips Hashtags = keywords prefaced by a # Adding hashtags to your content will make it more discoverable and help grow your audience. Hashtag Basics Used to group content together. Popular promo-hashtags include Create an event of your own 4 An event can be a contest or giveaway, an invitation to tour your business or have lunch. 1 Never insert a promo into a tragedy As I am writing this, #Wheniwas is trending. Women are invited to tweet their stories of sexism, sexual harassment and abuse. Given the heartbreaking messages from women who were sexually abused as young as 5 or 6, this tweet from a website that sells workout clothing is in bad taste. Get 7 days free See how Rival IQ can help you make more informed decisions about your market. Visit RIVALIQ.COM for a free trial It’s time to learn how to optimize hashtags for your business! Hashtags are now mainstream. 2 Don’t go overboard You have only 140 characters to share your message. it gets annoying. Choose wisely 1 Think of clever ways to associate your service with something people naturally love to talk about . For example #stove would have reached fewer people, even though it seems more fitting. LG makes appliances. Their feed includes this picture of a stove, tagged with #recipes. Industry events usually have lively hashtags. Live blog/tweet events 3 Joining in helps you connect with industry leaders and interested onlookers. Check out #SMMW16 to see how social media pros keep it lively and fun. If your focus is B2B, you might choose Limit your hashtags, and use short ones. Long hashtags are very specific and users are not searching for them. #SMB Keep it short to broaden your audience. 2 and/or #Marketing Industry chats are a great way to meet influencers. Join a chat 5 If you join a chat hosted by a competitor, you can connect with their audience. Chats are not the place for a sales pitch or self-promotion. Focus on sharing useful insight , and trust that if you leave an impression, people will look into your business. IFTTT has a lot of options for hashtag actions. Automate 6 Automatically add hashtag users to a list Cross-post hashtagged messages to other social channels Follow other users on Snapchat Much more… Using the right hashtags in the right way with a much larger following and grow your business. can help you connect Clicking on a hashtag of other content using that hashtag takes you to a feed Keywords already associated with other companies, TV shows, movies, or celebrities won’t yield the results you expect . 3 Avoid used keywords If your B2B company name is Treanor, Walters & Dawson manufacturing, #TWD (The Walking Dead) is not likely to connect you to your ideal customers.
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Transcript of Rival IQ - Optimize your Hashtags
Optimize HashtagsUsing These 6 Tips
Hashtags = keywords prefaced by a #
Adding hashtags to your contentwill make itmore discoverableand help grow your audience.
Hashtag Basics
Used to group content together.
Popular promo-hashtags include
Create an event of your own4An event can be a contest or giveaway,an invitation to tour your business or have lunch.
1 Never insert a promo into a tragedy
As I am writing this, #Wheniwasis trending. Women are invitedto tweet their stories of sexism,sexual harassment and abuse.
Given the heartbreaking messagesfrom women who were sexuallyabused as young as 5 or 6, thistweet from a website that sellsworkout clothing is in bad taste.
Get 7 days freeSee how Rival IQ can help you make moreinformed decisions about your market.
Visit RIVALIQ.COM for a free trial
It’s time to learnhow to optimize hashtagsfor your business!
Hashtags are now mainstream.
2 Don’t go overboard
You have only 140 charactersto share your message.
it gets annoying.
Choose wisely1Think of clever ways to associate your servicewith something people naturally love to talk about.
For example
#stove would have reachedfewer people, even thoughit seems more fitting.
LG makes appliances.Their feed includes thispicture of a stove, taggedwith #recipes.
Industry events usually have lively hashtags.
Live blog/tweet events3
Joining in helps you connectwith industry leadersand interested onlookers.
Check out #SMMW16 to seehow social media pros keepit lively and fun.
If your focus is B2B,you might choose
Limit your hashtags, and useshort ones. Long hashtags arevery specific and users are notsearching for them.
#SMB
Keep it short
to broaden your audience.
2
and/or
#Marketing
Industry chats are a great wayto meet influencers.
Join a chat5
If you join a chat hosted bya competitor, you can connectwith their audience.
Chats are not the place fora sales pitch or self-promotion.Focus on sharing usefulinsight, and trust that if youleave an impression, peoplewill look into your business.
IFTTT has a lot ofoptionsfor hashtag actions.
Automate6
Automatically addhashtag users to a list
Cross-post hashtaggedmessages to othersocial channels
Follow other userson Snapchat
Much more…
Using the right hashtags in the right way
with a much larger following and grow your business.
can help you connect
Clicking ona hashtag
of other contentusing that hashtag
takes youto a feed
Keywords already associatedwith other companies, TV shows,movies, or celebrities won’tyield the results you expect.
3 Avoid used keywords
If your B2B company nameis Treanor, Walters & Dawsonmanufacturing, #TWD(The Walking Dead) isnot likely to connect youto your ideal customers.
