Rival IQ - Competitive Social Media Analytics
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Transcript of Rival IQ - Competitive Social Media Analytics
Social Media is a great way for any business to drive growth.
Know your before searching. key terms
Study: Social media engagement is the #1 most important metric for over 450 mid-to-senior level marketing leaders.
Use Rival IQ’s Cross Channel Detailed Metrics to see:
Case Study: PositivePerformanceTraining.com
Streamline the process with the right tools.
Competitive Social Media Analytics
Put your competitor list into Rival IQ for initial review:
Eliminate those that
speak to a different buyer persona.
Eliminate those that do not
perform on social media.
Keep only those that
are purely relevant.
Include one or two
far more influential than you.
RivalIQ.com/blog/social-media-trends-2015
audience size
Be both effective and efficient
with your marketing budget.
Can Make You a Smarter Marketer
Search using:
Make a list of 5 to 10 competitors.
Engagement rates tell you where the audience is receptive.
Don’t rely on gut. Rely on hard data.
The idea stage of content creation is often time-consuming.
Set social media benchmarks based on results of companies you aspire to beat.
growth rates activity audience
engagement
Create Compelling Content
Validate Marketing Initiatives
Prioritize Social Channels
Identify Competitors
Assets and Pivot
Buzzsumo Track top content trends.
Rival IQ Find competitors’ top-performing content.
Create fresh content that serves the same need.
Buffer Feeds Aggregate industry news.
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Assess your current position fast:
Look at your Top Cross
Channel Social Content,
sorted by total engagement
Set reporting parameters
and let Rival IQ auto-generate
the necessary reports
Use the right tools to make
social media an open book
and implement faster and better.
Build your strategy on real data of what’s
working right now, and you’re sure to excel.
Below is our streamlined 5-step process for competitor social analysis.
To build a strategy that will
work in your industry, you’ll
need competitive data.
Their Assets100 well-written blog posts.
20 valuable ebooks, white papers, case studies.
Their Doubts Founders believed their lead generation content
was too “salesy” for social media.
Data-Driven Validation Using Rival IQ, Marketing validated strategy while
monitoring and staying ahead of competitors’ content.
Results in 30 days of social promotion traffic boost referral boost
Get 7 days freeSee how Rival IQ can help you make more
informed decisions about your market.
Visit RIVALIQ.COM for a free trial