Riv era silos - Magic Talks by Humagic
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Riv era silos! Peter Svenonius
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Transcript of Riv era silos - Magic Talks by Humagic
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Riv era silos!Peter Svenonius
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PHOTO: CC BY DOC SEARLS/FLICKR
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Affären börjar på nätet
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Ändrad köpprocess
60% 80% 90%B2B
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Köp som börjar med
sök
9 av 10 svarar inte
alls på ”cold calls”
HBR 2012 Google HBR 2012
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Försäljning
Sociala medier
Övrig marknadsföring
SEO / SEM
E-post
Webb Köp
Kontakt
Prenumeration
Information
Digitalt ekosystem
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Marknad + Sälj + Kundtjänst =
Sant!
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Kom överens och samarbeta1. Vem är målgruppen2. Hur köper kunderna3. Hur når vi kunderna?4. Vad är ett lead?5. Vem gör vad internt?6. Vad och hur mäter vi?
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Gör
Mät
Utveckla
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@petersvenonius
Adda gärna mig!
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Peter Svenonius