Ritu_ ITC's Rural Mkt Def
-
Upload
tanejaritu10 -
Category
Documents
-
view
231 -
download
0
Transcript of Ritu_ ITC's Rural Mkt Def
-
8/4/2019 Ritu_ ITC's Rural Mkt Def
1/17
Rural Marketing
Activity 1
Submitted By: Ritu Taneja
MBA-M&S
(A04)
-
8/4/2019 Ritu_ ITC's Rural Mkt Def
2/17
Rural perspective of ITC
Rural Marketing, for ITC, is purely BUSINESS
Sense.
ITC has ventured into agricultural products and
is training farmers in order to:
1. Serve the agriculture division(Spices, Cream, Sugar etc.) and
2. To feed its other divisions(Tobacco and Paper for Packaging).
-
8/4/2019 Ritu_ ITC's Rural Mkt Def
3/17
Basis of defining Rural Market
ITC selects those villages where the farmers are ready to produce what ITC
wants them to.
The selection is based on:
Which villages come within the proximity ofITC factories.
The quantity of raw material that ITC can get from them.
The factors such as electricity supply, water supply, area, population
density also play important role in the selection. Also, in case of lack of
some resource, ITC makes arrangements for the particular resource.
-
8/4/2019 Ritu_ ITC's Rural Mkt Def
4/17
Relationship Establishment
It is a mutual effort ofITC and the farmers to
serve each other.
The Mutual Benefit:
ITC gets agricultural products like butter, cream, tobacco leaves etc.from the farmers and trains them for productivity enhancement.
ITC provides vocational training to housewives and educates themabout the vaccines which are aimed for the infants.
And the village people considers ITC a friend and gives them theirproduce at cheaper rates.
-
8/4/2019 Ritu_ ITC's Rural Mkt Def
5/17
Tobacco Production
-
8/4/2019 Ritu_ ITC's Rural Mkt Def
6/17
-
8/4/2019 Ritu_ ITC's Rural Mkt Def
7/17
Training and Equipping the Farmers
-
8/4/2019 Ritu_ ITC's Rural Mkt Def
8/17
Factory Production of Spices
-
8/4/2019 Ritu_ ITC's Rural Mkt Def
9/17
Supported by new techniques of Farming
-
8/4/2019 Ritu_ ITC's Rural Mkt Def
10/17
Farmer Empowerment through e- Chaupals
-
8/4/2019 Ritu_ ITC's Rural Mkt Def
11/17
Status of Execution
-
8/4/2019 Ritu_ ITC's Rural Mkt Def
12/17
Choupal Saagar
Following the impressive success of the e-Choupal, the Company launched
Choupal Saagar, a physical infrastructure hub that comprises collection
and storage facilities and a unique rural hypermarket that offers multiple
services under one roof.
This landmark infrastructure, which has set new benchmarks for rural
consumers also incorporates farmer facilitation centres with services such
as sourcing, training, soil testing, health clinic, cafeteria, banking,
investment services, fuel station, etc. ITC is engaged in scaling up the rural
retailing initiative to establish a chain of 100 Choupal Saagars in the nearfuture.
-
8/4/2019 Ritu_ ITC's Rural Mkt Def
13/17
Chaupal Sagar- The small version of a mall
-
8/4/2019 Ritu_ ITC's Rural Mkt Def
14/17
Chaupal Fresh
-
8/4/2019 Ritu_ ITC's Rural Mkt Def
15/17
Choupal Pradsarshan Khet
Another path-breaking initiative which brings the benefits of agriculturalbest practices to small and marginal farmers.
Backed by intensive research and knowledge.
Provides Agri-extension services which are qualitatively superior andinvolve pro-active handholding of farmers to ensure productivity gains.
The services are customized to meet local conditions, ensure timelyavailability of farm inputs including insurance and credit.
Provides a cluster of farmer schools for capturing indigenous knowledge.
This initiative, which covers more than 70,000 hectares, has a multiplierimpact and reaches out to over 1.6 million farmers.
-
8/4/2019 Ritu_ ITC's Rural Mkt Def
16/17
Chaupal Pradarshan Khet
-
8/4/2019 Ritu_ ITC's Rural Mkt Def
17/17
Rural marketing by other companies
Coco Cola requires water for production purposes and used to take water
from the villages which led to shortage of water in the areas. To deal with
the problem, the company has adopted the technique of Rain Water
Harvesting in the rural areas and underground wells have been
constructed.