Risk Reduction Protocol
description
Transcript of Risk Reduction Protocol
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Risk Reduction Protocol
Scott Einbinder
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Defining Our Value
•Always a challenge
•Many agents look the same to consumer
•Many deliver same service
•The question we must always ask is....and answer!!!
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Key Questions
1. WHY ARE YOU WORTH YOU FEE?
2. WHAT EXCEPTIONAL VALUE DO YOU PROVIDE?
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How we Position At the Listing
•Our Company
•Ourselves (Experience)
•Our Marketing Plan
•Our Pricing Strategy
•Be There to Problem Solve Until Closing
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Simplified
• Information and Marketing
•Contract Negotiations
•Transaction Management
•MOST VALUED IS?
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WHERE THE VALUE TRULY IS
•Contract Negotiations
•&
•Transaction Management
•The Marketing Trap
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PROACTIVE REAL ESTATEVS
REACTIVE REAL ESTATE
•IT’S A MINDSET
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What If Every Listing?
•Home Inspection
•Title Search
•Appraisal
• LP/DU Findings (Mortgage Portability) SAFE
•Credit Report of Seller
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Home Inspection
•Negotiation & Transaction Management
•Reduce Cost of Repairs
•Contract Re-Negotiate
•Creates Emotion when absent
•Shows Transparent Seller
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Title Search
•Negotiation and Transaction Management
•Most never run title unless needed to
•Second Liens and Other Issues (Tax)
•Errors to Title
•Seller is Liable
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Appraisal
•Repairs That Must Be Fixed
• Idea of a Bank Value Assessment
• Inclusive of Distressed Sales
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LP/DU Findings
•Mortgage Portability
•Buyer Quality for Negotiations
•Contract Safety
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Credit Report
Negotiation and Transaction Management
Pre-Collection or Pre-Judgment
Improve Rate if Repaired or Adjusted
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The Cost•Only refer to it as an investment because it
• is
•What if?
•Risk Reduction Not Elimination
•Rate Expires or Program Goes Away
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STAGING•Financial Staging Less than $ 1,000
•More Money
•Reduce Risk
•More Transparency
•Important Things Normally Not Seen Until Too Late
•Traditional Staging - $ 1,500 or More
•More Money
•More Appealing
•Relatively Small Things You See
•PRICE REDUCTIONS IN THE THOUSANDS
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Does This Enhance Your Value?
•Proactive Agent
•Coordinate the Services
•Analyze the Results
• Implement Solutions With Time
•Do Not Place Seller in Negative Positions
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•A note if you had fun and felt this was worth your time investment
•Thank You