State-Society Relations in the Ottoman era: A very brief overview
Risk in the Knowledge Era: Intangible. But Very Real
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ICA-1 Intangible. But very real. Mary Adams, I-Capital Advisors Risk in the knowledge era
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Briefing shared with the Information Asset Protection Council of the American Society of Industrial Security on the changing face of risk. For more info, please visit www.i-capitaladvisors.com
Transcript of Risk in the Knowledge Era: Intangible. But Very Real
ICA-1
Intangible.But very real.
Mary Adams, I-Capital Advisors
Risk in the knowledge era
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Economic value is increasingly intangible
Research: Ned Davis
Components of
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2,000
4,000
6,000
8,000
10,000
12,000
14,000
1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005
Market Premium
Intangible Book Value
Tangible Book Value
Components of S&P 500® Market Capitalization
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2,000
4,000
6,000
8,000
10,000
12,000
14,000
1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005
S&P 500 Market Cap ($ billions)
Market Premium
Intangible Book Value
Tangible Book Value
2009: 81% intangible
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This change touches all sectors
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Energy
Materials
Industrials
Consumer Discretionary
Consumer Staples
Health Care
Financials
Telecommunications Services
Information Technology
Utilities
Intangible Value as a % of Total Market Capitalization by Sector
1975
2005
Research: Ned Davis
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The intangible info gap
standard info sources don’t help you see inside.
intangible assets are invisible and make your business seem like a “black box”
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knowledge raw
material
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From You Can Grow Like Google on YouTube
IC raw material is put to work in a knowledge factory system
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How to keep it from falling apart?
…a few thoughts
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One of the big risks is knowledge walking out the door at night
But it’s not that simple….
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Structural capital is your greatest defense
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The right solution looks at all IC as a system
1. Start with basic map of intangible capital related to key revenue/value creation
2. Prioritize by strategic importance3. Understand stakeholder expectations4. Have strategies for all categories:
• Human capital: contracts, policies, training, procedures• Relationship capital: contracts, audits, systems• Structural capital: IP filings, process documentation/audit,
procedures• (Good security is grounded in structural capital)
5. The ultimate protection is a good business model
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Reputation is the new bottom line…and your license to operate
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The biggest risk to American companies today?
MISSED OPPORTUNITIES!
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Resources
Slides at slideshare.com/maryadamsicaNewsletter: Management 2.0 last Tues of month Book: www.intangiblecapitalbook.comCommunity: www.icknowledgecenter.comBlog: www.smartercompaniesblog.com
Mary Adams, [email protected]: maryadamsica
