Risk Communications: When Trust Is Low And Emotions Are High
Transcript of Risk Communications: When Trust Is Low And Emotions Are High
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Risky Communications
When Trust Is Low
& Emotions High
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Name 3 traits of great
bosses & leaders. Put each
trait on a different sticky
note & post on wall.
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Your Turn
Name traits of great
bosses/leaders
What observations
can you make?
Listener, friendly,
empathetic, leader
authentic, visionary,
communicator
3 Domains of Competency:
IQ, Technical & EQ
3 Domains of Competency:
IQ, Technical & EQ
CHART:
The number of times
individuals who became
president or CEO displayed
EQ competencies,
compared with those who
were passed over.
EQ Competencies Frequency Shown
Self-control 7X
EQ Competencies Frequency Shown
Self-control 7X
Empathy 3X
EQ Competencies Frequency Shown
Self-control 7X
Empathy 3X
Teamwork 2.5X
EQ Competencies Frequency Shown
Self-control 7X
Empathy 3X
Teamwork 2.5X
Self-confidence 2X
EQ Competencies Frequency Shown
Self-control 7X
Empathy 3X
Teamwork 2.5X
Self-confidence 2X
Achievement
Orientation 2X
Cognitive Competencies
Frequency Shown
Analytical
Thinking 1.2X
Conceptual
Thinking 1.5X
Emotional Intelligence:
an ability or
capacity to
perceive, assess
and manage the
emotions of one's
self and of others
Emotional Intelligence:
Emotional
Quotient (EQ)
Leadership
Rests on 3 Core EQ
Competencies
Personal Leadership
EQ
Self-awareness
Personal Leadership
EQ
Self-awareness
Emotional Management
Personal Leadership
EQ
Self-awareness
Emotional Management
Emotional Connection
Personal Leadership
Our emotions have
the potential to get
in the way of our
most important
business and
personal
relationships.
A lack of
EQ is the
main
reason
promising
careers
derail.
A high critical level
of EQ is #1 reason
successful leaders
outperform the
average ones.
Nearly one-third of current
managers & executives are
severely lacking in EQ
management abilities.
(HRFocus)
Close your eyes & imagine
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Your Turn
Fight
Flight
Our minds are hard-wired essentially as they
were in the Stone Age as we cope with the
world & its threats just as our ancestors did.
1. Can I eat it?
2. Will it eat me?
3. Can I mate
with it?
Fighting
Feeding
Fleeing
Reproductive behavior
Because of the furious pace of change in
business today, difficult to manage
relationships sabotage more business
than anything else - it is not a question
of strategy that gets us into trouble;
it is a question of emotions.
John Kotter, Harvard Business School
People who feel stress, threatened or put at risk
beyond their control,
People who feel stress, threatened or put at risk
beyond their control, lose up to 80% of their
ability to process information.
The remaining 20% is dedicated to personal
issues.
We react to perceived threats rather than reality.
Our level of stress during change is
proportional to our level of perceived threat.
In the article you read,
Communicating
Organizational Change,
what stuck with you, the most?
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Your Turn
In the article you read,
Communicating
Organizational Change,
what stuck with you, the most?
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Your Turn
What is a risk? Define risk.
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Your Turn
Risk: possibility of suffering injury, harm
Experts: risk = risk assessment
Non-experts: risk = risk assessment +
factors of fear, outrage and loss
Our perception is reality, regardless
of the facts.
3 Key Messages For Communication
P = R
3 Key Messages For Communication
P = R
Perceptions = Reality
Information perceived as real has
real consequences.
Information perceived as real has
real consequences.
Message received is message sent.
Information perceived as real has
real consequences.
Message received is message sent.
Perceptions form quickly; beliefs
more slowly
Page Tips
Once formed, a
belief is very
difficult or
impossible to
change.
Hit Theory Of Belief Formation
Page Tips
Four
unanswered
credible hits =
belief.
Hit Theory Of Belief Formation
Page Tips
Less than four
hits = opinion.
Hit Theory Of Belief Formation
Page Tips
A hit from one
side can be
negated by a hit
from the other
side.
Hit Theory Of Belief Formation
Page Tips
After first
significant hit,
48 hrs of active
information
search.
Hit Theory Of Belief Formation
Perceptions, not reality, determine
the direction and intensity of one’s
reactions and behaviors.
Organizations should learn to
manage the perceptions they give.
Perceptions not reality determine the
direction and intensity of one’s
reactions and behaviors.
How does
Perceptions = Reality
impact your member messaging
when dealing with change?
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Your Turn
3 Key Messages For Communication
P = R
G = T + C
3 Key Messages For Communication
G = T + C
Goal = Trust + Credibility
Goal is to produce informed stakeholders
that are involved, interested, reasonable,
thoughtful and solution oriented.
Goal is to enable two-way conversation
based on trust and open exchange of
dialogue.
Means organizations should learn to
manage the perceptions they give.
Grounded on knowledge & understanding
of stakeholders’ perceptions.
Means organizations should learn to
manage the perceptions they give.
Grounded on knowledge & understanding
of stakeholders’ perceptions.
Credibility is difficult to build and can be lost
quickly. Once lost, the most it can be
regained is 80%.
Means organizations should learn to
manage the perceptions they give.
Grounded on knowledge & understanding
of stakeholders’ perceptions.
Credibility is difficult to build and can be lost
quickly. Once lost, the most it can be
regained is 80%.
Most important factor of credibility – can
source be trusted? If not, perception or risk
increases 2,000 times.
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4 Primary Factors Impacting Trust &
Credibility
1. Caring/Empathy
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4 Primary Factors Impacting Trust &
Credibility
1. Caring/Empathy
30 seconds
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4 Primary Factors Impacting Trust &
Credibility
1. Caring/Empathy
30 seconds
Listening
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4 Primary Factors Impacting Trust &
Credibility
1. Caring/Empathy
30 seconds
Direct, face to face
Listening
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4 Primary Factors Impacting Trust &
Credibility
1. Caring/Empathy
30 seconds
Direct, face to face
Listening
Electronic can fail
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4 Primary Factors Impacting Trust &
Credibility
1. Caring/Empathy
2. Competence/Expertise
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4 Primary Factors Impacting Trust &
Credibility
1. Caring/Empathy
2. Competence/Expertise
3. Honesty/Openness
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4 Primary Factors Impacting Trust &
Credibility
1. Caring/Empathy
2. Competence/Expertise
3. Honesty/Openness
4. Dedication/Commitment
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4 Primary Factors Impacting Trust &
Credibility
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4 Primary Factors Impacting Trust &
Credibility
Caring/Empathy - 50%
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4 Primary Factors Impacting Trust &
Credibility
Caring/Empathy - 50%
Competence
& Expertise
15%-
20%
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4 Primary Factors Impacting Trust &
Credibility
Caring/Empathy - 50%
Competence
& Expertise
Honesty &
Openness
15%-
20%
15%-
20%
90
4 Primary Factors Impacting Trust &
Credibility
Caring/Empathy - 50%
Competence
& Expertise
Honesty &
Openness
Commitment
& Dedication
15%-
20%
15%-
20% 15%-
20%
Non-verbal communication
50%-75% of message content
Non-verbal communication
when trust low & concerns high
50%-75% of message content
Non-verbal communication
when trust low & concerns high
Is intensely noticed
50%-75% of message content
Non-verbal communication
when trust low & concerns high
Is intensely noticed
Is interpreted negatively
50%-75% of message content
Non-verbal communication
when trust low & concerns high
Is intensely noticed
Is interpreted negatively
Overrides verbal communication
Answering difficult questions
1. Express empathy or concern
Answering difficult questions
1. Express empathy or concern
Males - 25% of answer
Answering difficult questions
1. Express empathy or concern
Males - 25% of answer
Females - 10% of answer
Answering difficult questions
1. Express empathy or concern
Males - 25% of answer
Females - 10% of answer
Enhanced by personal story
Answering difficult questions
1. Express empathy or concern
2. Provide facts
Answering difficult questions
1. Express empathy or concern
2. Provide facts
2a. Start with conclusion
Answering difficult questions
1. Express empathy or concern
2. Provide facts
2a. Start with conclusion
Be positive, address underlying issue
Answering difficult questions
1. Express empathy or concern
2. Provide facts
2a. Start with conclusion
Be positive, address underlying issue
Answering difficult questions
12-15 word soundbite
1. Express empathy or concern
2. Provide facts
2a. Start with conclusion
2b. Provide two facts
Answering difficult questions
1. Express empathy or concern
2. Provide facts
2a. Start with conclusion
2b. Provide two facts
Answering difficult questions
1 involves 3rd party endorsement
1. Express empathy or concern
2. Provide facts
2a. Start with conclusion
2b. Provide two facts
Answering difficult questions
1 involves 3rd party endorsement
Includes a story
1. Express empathy or concern
2. Provide facts
2a. Start with conclusion
2b. Provide two facts
Answering difficult questions
2c. Repeat the conclusion
1. Express empathy or concern
2. Provide facts
2a. Start with conclusion
2b. Provide two facts
Answering difficult questions
2c. Repeat the conclusion
Same as first conclusion
1. Express empathy or concern
2. Provide facts
3. Describe future action
Answering difficult questions
1. Express empathy or concern
2. Provide facts
3. Describe future action
3a. Describe commitment to improve
Answering difficult questions
1. Express empathy or concern
2. Provide facts
3. Describe future action
3a. Describe commitment to improve
Answering difficult questions
3b. How to get more info
1. Express empathy or concern
2. Provide facts
3. Describe future action
Answering difficult questions
Membership is upset that you’ve
changed requirements for
membership. How will you
address their concern?
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Your Turn - A
We have no say in who gets
elected to the Board Of
Directors. It’s a scam and we
don’t get any vote!
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Your Turn - B
The Executive Director just said
we have to cut our budgets by
30% or let people go! She/He
doesn’t care about my needs.
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Your Turn - C
3 Key Messages For Communication
P = R
G = T + C
C = S
3 Key Messages For Communication
C = S
Communication = Skill
3 Key Messages For Communication
P = R
G = T + C
C = S
What Is Conflict? Why do
organizations have conflict?
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Your Turn
C = S
Communication = Skill
Conflict is an emotional response to
differences of opinion.
Happens when 1, 2, or more, people are not
getting their needs, wants or expectations met.
Usually occurs when someone wants change to
happen.
Assumptions about conflict.
Assumptions about conflict.
Not about right or wrong.
Assumptions about conflict.
Not about right or wrong.
Conflicts & disagreements develop. It’s how
we understand, resolve and learn from
them that is important.
Assumptions about conflict.
Some can be minimized.
Assumptions about conflict.
Some can be minimized.
Using risk communication can prevent
conflicts from ballooning into unnecessary
and less manageable sizes.
Assumptions about conflict.
There are many ways to resolve conflict.
Assumptions about conflict.
There are many ways to resolve conflict.
A conflict’s resolution does not have to
result in a winner and a loser.
When is conflict constructive?
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Your Turn
Conflict is constructive when it:
Clears up important issues.
Conflict is constructive when it:
Clears up important issues.
Results in the solution to problems.
Conflict is constructive when it:
Clears up important issues.
Results in the solution to problems.
Increases a person’s involvement in issues.
Conflict is constructive when it:
Clears up important issues.
Results in the solution to problems.
Increases a person’s involvement in issues.
Results in open communication.
Conflict is constructive when it:
Clears up important issues.
Results in the solution to problems.
Increases a person’s involvement in issues.
Results in open communication.
Serves as a release to anxiety & stress.
Conflict is constructive when it:
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