Risk & Crisis

Communication

Kelsey GaskinsJuly 9, 2012

What is risk & crisis communication?

It is used to help organizations maintain their reputation after a crisis

Studies the best ways for the organizations to react to crisis

Who needs this?

All major organizations use this type of communication

Examples: Peanut Corporations of AmericaOil Companies after oil

spillsGovernment

It is important because…

Helps rebuild system after a crisis

Brings the community together after crisis

Keeps community informed

Helps maintain image and reputation

Different styles

Some companies stay silent, which allows third parties to control information

Perceived similarity- helps with identification and leads to a change in behavior

My Opinion:

Companies need to react quickly during a crisis

They need to take an active role in maintaining their image and reputation

They need to interact with the community so they are informed of the problem and how the company plans to fix it

Photo Credit:

div xmlns:cc="http://creativecommons.org/ns#" xmlns:dct="http://purl.org/dc/terms/" about="http://s0.geograph.org.uk/geophotos/01/16/12/1161208_a4b0f668.jpg"><span property="dct:title">Oil rig, Cromarty Firth.</span> (<a rel="cc:attributionURL" property="cc:attributionName" href="http://www.geograph.org.uk/profile/27735">djmacpherson</a>) / <a rel="license" href="http://creativecommons.org/licenses/by-sa/2.0/">CC BY-SA 2.0</a></div>