Rising to challenges of international expansion through ... · +44 20 7843 6720 Case Study...

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www.metapack.com +44 20 7843 6720 Case Study [email protected] www.metapack.com @metapack About ASOS • Brand established in 2000 • Online fashion and beauty retailer • Websites attract 29.5 million unique visitors a month Head office in London www.asos.com Goals • Grow global sales • Manage increased volume in deliveries and destinations • Complete data and documentation requirements with minimal manual intervention • Achieve best pricing for international carriers Approach • Integrated MetaPack solution with order processing and fulfilment systems Used an API to pass order information to MetaPack • Automated production of paperwork and decisions about carriers Results • Minimised operators’ manual intervention and decision-making • Reduced time and resource previously spent on communicating about pricing and logistics Full audit on every order saved for six years, to comply with customs queries ASOS is a global online fashion and beauty retailer selling over 65,000 branded and own-label products to fashion-forward consumers. The company serves customers in 234 countries and territories from a 1.1 million square foot global distribution centre in the UK. The challenge Spreading style far and wide With exceptional growth worldwide, ASOS saw that international delivery was creating complications in two critical areas: documentation and data. The requirements for these vary by according to country of destination, which only added to the complexity. The company’s international delivery processes required manual intervention to regularly contact carriers and update prices within the ASOS fulfilment systems, as well as paperwork for each order to meet necessary customs regulations. ASOS wanted to manage its increased volume in deliveries and destinations, minimise manual tasks and paperwork, and achieve the best price for carriers around the globe. The solution Addressed for success ASOS worked with MetaPack to develop an automated solution integrated with the company’s own order processing and fulfilment systems that was capable of automatically dealing with the nuances of international shipping. To be able to calculate the volumetric weight required for air freight, ASOS captures the exact size and weight dimensions of each order at the packing bench. This information, along with the country of destination and the exact contents of each package – a requirement for customs documentation – is passed to MetaPack through an API. Here decisions about the eligibility of a carrier can be made in an instant, while the technology automatically determines the type of documentation and number of copies that are necessary to accompany the shipment. The correct documents are then printed automatically along with the appropriate carrier label. Rising to challenges of international expansion through smart delivery “Even the best shopping experience can be totally negated by a bad delivery experience. With the Delivery Manager by MetaPack, our delivery options are significantly better.” Nick Robertson, CEO, ASOS.com

Transcript of Rising to challenges of international expansion through ... · +44 20 7843 6720 Case Study...

Page 1: Rising to challenges of international expansion through ... · +44 20 7843 6720 Case Study info@metapack.com @metapack About ASOS • Brand established in 2000 • Online fashion

www.metapack.com+44 20 7843 6720

Case Study

[email protected] www.metapack.com @metapack

About ASOS

• Brand established in 2000• Online fashion and beauty retailer • Websites attract 29.5 million unique

visitors a month• Head office in London

www.asos.com

Goals

• Grow global sales• Manage increased volume in deliveries

and destinations• Complete data and documentation

requirements with minimal manual intervention

• Achieve best pricing for international carriers

Approach

• Integrated MetaPack solution with order processing and fulfilment systems

• Used an API to pass order information to MetaPack

• Automated production of paperwork and decisions about carriers

Results

• Minimised operators’ manual intervention and decision-making

• Reduced time and resource previously spent on communicating about pricing and logistics

• Full audit on every order saved for six years, to comply with customs queries

ASOS is a global online fashion and beauty retailer selling over 65,000 branded and own-label products to fashion-forward consumers. The company serves customers in 234 countries and territories from a 1.1 million square foot global distribution centre in the UK.

The challenge Spreading style far and wide

With exceptional growth worldwide, ASOS saw that international delivery was creating complications in two critical areas: documentation and data. The requirements for these vary by according to country of destination, which only added to the complexity. The company’s international delivery processes required manual intervention to regularly contact carriers and update prices within the ASOS fulfilment systems, as well as paperwork for each order to meet necessary customs regulations. ASOS wanted to manage its increased volume in deliveries and destinations, minimise manual tasks and paperwork, and achieve the best price for carriers around the globe.

The solution Addressed for success

ASOS worked with MetaPack to develop an automated solution integrated with the company’s own order processing and fulfilment systems that was capable of automatically dealing with the nuances of international shipping.

To be able to calculate the volumetric weight required for air freight, ASOS captures the exact size and weight dimensions of each order at the packing bench. This information, along with the country of destination and the exact contents of each package – a requirement for customs documentation – is passed to MetaPack through an API. Here decisions about the eligibility of a carrier can be made in an instant, while the technology automatically determines the type of documentation and number of copies that are necessary to accompany the shipment. The correct documents are then printed automatically along with the appropriate carrier label.

Rising to challenges of international expansion through smart delivery

“Even the best shopping experience can be totally negated by a bad delivery experience. With the Delivery Manager by MetaPack, our delivery options are significantly better.”

Nick Robertson, CEO, ASOS.com

Page 2: Rising to challenges of international expansion through ... · +44 20 7843 6720 Case Study info@metapack.com @metapack About ASOS • Brand established in 2000 • Online fashion

+44 20 7843 6720www.metapack.com

Case Study

[email protected] www.metapack.com @metapack

Products and services

• Delivery Manager• International Expansion• Customs Documentation• Automation

The results Leading the fashion pack

The process now in place takes complex decision-making tasks and the completion of any export documentation completely out of the operator’s hands, removing the burden in terms of time and resource previously required to communicate with carriers about pricing and other logistics.

MetaPack provides an audit of carrier selection, documentation and tracking data so that the delivery can be closed off with a suitable tracking status. The system maintains the transaction data for six years in the event that it is required for customs inspection. All this information is available through a single screen on one system, regardless of which carrier was used.

About MetaPack

Founded in 1999, MetaPack is based in London and Hamburg, with partners based all over the world. Our mission is to make eCommerce delivery more cost effective, convenient and enjoyable, wherever an order is made, wherever stock is held and wherever the delivery is required. The MetaPack platform provides the appropriate range of delivery options, identifies the most suitable carrier service for each deliver and provides visibility and control: these strengthen customer service, consumer loyalty and longer term carrier relationships. Supply chain processes are made more efficient, multi-channel and cross border solutions are more tenable. The MetaPack platform supports a more efficient market and furthers the growth of eCommerce.