Rise to the top: SEO Basics for Green Industry Companies
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Transcript of Rise to the top: SEO Basics for Green Industry Companies
![Page 1: Rise to the top: SEO Basics for Green Industry Companies](https://reader035.fdocuments.us/reader035/viewer/2022070315/555480c6b4c9050f348b4e01/html5/thumbnails/1.jpg)
Rise to the TopSEO Basics forGreen Industry CompaniesChris HeilerPresident, Landscape Leadership
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How much SEO expertise is required?
www.LandscapeLeadership.com
SEO is about ensuring the content on your website generates the right type of signals for search engines.
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What we will cover
1. On-page ranking factors– Content– HTML– Architecture
2. Off-page ranking factors– Links– Social– Trust– Personal
www.LandscapeLeadership.com
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http://searchengineland.com/seotable
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2011Search Engine
Ranking Factors Report
http://www.seomoz.org/article/search-ranking-factors
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On-page ranking factors
1. Your website’s content2. Your website’s HTML3. Your website’s architecture
www.LandscapeLeadership.com
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On-page: Your website’s content
www.LandscapeLeadership.com
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Lawn & Landscape magazine study
www.LandscapeLeadership.com
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www.LandscapeLeadership.com
On-page: Your website’s content
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www.LandscapeLeadership.com
On-page: Your website’s content
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On-page ranking factors
1. Your website’s content2. Your website’s HTML3. Your website’s architecture
www.LandscapeLeadership.com
![Page 12: Rise to the top: SEO Basics for Green Industry Companies](https://reader035.fdocuments.us/reader035/viewer/2022070315/555480c6b4c9050f348b4e01/html5/thumbnails/12.jpg)
On-page: Your website’s HTML
www.LandscapeLeadership.com
Meta data includes:
1. Title tags2. Meta keywords3. Meta description
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2011Search Engine
Ranking Factors Report
http://www.seomoz.org/article/search-ranking-factors
26%
On-page: Your website’s HTML
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On-page: Your website’s HTML
www.LandscapeLeadership.com
How to use keywords the right way:
http://www.landscapeleadership.com/your-keyword-phrase/
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On-page ranking factors
1. Your website’s content2. Your website’s HTML3. Your website’s architecture
www.LandscapeLeadership.com
![Page 16: Rise to the top: SEO Basics for Green Industry Companies](https://reader035.fdocuments.us/reader035/viewer/2022070315/555480c6b4c9050f348b4e01/html5/thumbnails/16.jpg)
On-page: Your website’s architecture
www.LandscapeLeadership.com
• Can search engines easily “crawl” the pages on your website?
• Does your website load quickly?
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Off-page ranking factors
1. Inbound links2. Social media3. Trust4. Personal
www.LandscapeLeadership.com
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2011Search Engine
Ranking Factors Report
http://www.seomoz.org/article/search-ranking-factors
42%
Off-page:Inbound links
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Off-page: Inbound links
www.LandscapeLeadership.com
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Off-page: Inbound links
www.LandscapeLeadership.com
http://www.landscapeleadership.com/planet-seo-analysis
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Off-page: Inbound links
www.LandscapeLeadership.com
http://www.landscapeleadership.com/planet-local
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Off-page ranking factors
1. Inbound links2. Social media3. Trust4. Personal
www.LandscapeLeadership.com
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2011Search Engine
Ranking Factors Report
http://www.seomoz.org/article/search-ranking-factors 7%
Off-page:Social media
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Off-page: Trust
www.LandscapeLeadership.com
1. Websites with a long history are seen as more trust-worthy
2. Search engines also consider how long your domain name is registered for (use www.Whois.com)
3. The web pages your site links to are also a strong signal that factors into your rankings
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Off-page ranking factors
1. Inbound links2. Social media3. Trust4. Personal
www.LandscapeLeadership.com
![Page 26: Rise to the top: SEO Basics for Green Industry Companies](https://reader035.fdocuments.us/reader035/viewer/2022070315/555480c6b4c9050f348b4e01/html5/thumbnails/26.jpg)
Off-page: Personal
www.LandscapeLeadership.com
1. Search results are influenced by who is searching
2. Location plays a role in search results
3. Your social graph is beginning to play a larger role in how search results are displayed
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7 Primary ranking factors
1. On-page ranking factors– Content– HTML– Architecture
2. Off-page ranking factors– Links– Social– Trust– Personal
www.LandscapeLeadership.com
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Next steps
Download the Local Business Directory Worksheet• http://www.landscapeleadership.com/planet-local
Apply for a complimentary SEO Analysis• http://www.landscapeleadership.com/planet-seo-analysis• # of inbound links• Speed—load time of site, etc.
Review how to use keywords the right way• http://www.landscapeleadership.com/your-keyword-phrase
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Get in touch
(800) 681-9169chris.heiler@landscapeleadership.comwww.LandscapeLeadership.com@Inbound_Agency@Chris_Heiler