Rise to the Challenge or Be Left Behind: The Role of ...
Transcript of Rise to the Challenge or Be Left Behind: The Role of ...
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TechPathways
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mypathway.tech
+110,000Tech jobs projected over next decade
Tech jobs in northern Virginia
+100,000IT job posting over past year
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mypathway.tech
Current tech talent gap
www.nvcc.edu/workforce @novaworkforce @novaworkforce
Annual Information Technology degrees awarded in Washington, D.C. Metro area versus annual job demand
www.nvcc.edu/workforce @novaworkforce @novaworkforce www.nvcc.edu/workforce @novaworkforce @novaworkforce
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mypathway.tech
What are Tech Pathways?
• Breaking-down stereotypes
• Expanding awareness to underrepresented
populations
• Roadmap to a career
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mypathway.tech
Pathway IMPACT
$975,000 INVESTED 140 MIDDLE AND
HIGH SCHOOLS
INCREASED SUPPORT:
TECH READY
9 SCHOOL DISTRICTS 203,000+ STUDENTS
ENGAGED
REGIONAL COLLABORATION
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mypathway.tech
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mypathway.tech
Social Media Assets
Program Poster
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mypathway.tech
Getting the word out
• Targeted digital advertising campaign (YouTube, Pandora,
Spotify, and social media)
• Media launch event with Governor and community
leaders
• Continued engagement with schools, EDAs, businesses
and community partners
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mypathway.tech
• Targeted reach through advertising campaign
• Website engagement
• Integration with community and education partners
• Increase in tech career interest
Success Metrics
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Q&A