Rise Of The Video Empire
Transcript of Rise Of The Video Empire
RISE OF THERISE OF THE
VIDEO EMPIREVIDEO EMPIRE
Bienvenidoal futuro
1,000,000
1,000,000
Every day,
100 MILLION AMERICANS view online videos This is a 43% increase since 2010
43%
The average Internet user is likely to watch 206 videos per month
of marketers use video in their advertising70%
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Video is now the 6th most popular form of content marketing
4x more engaging than static content
VIDEOS ARE The information retained in
60 SECONDS OF VIDEO
=1.8M WORDS
46% of people say seeing a product mentioned in a video will make them more likely to seek it out
COMMENTS
People are 144% more likely to buy a product after viewing a video about it
ONLINE VIDEO REACHES A VAST PERCENTAGE OF THE GENERAL AMERICAN POPULATION
THE BENEFITS OF VIDEO MARKETING
THE GOOGLE CONNECTION
70% 75% 84% 81%
12-17 y.o. 18-24 y.o. 25-34 y.o.
63% 44% 25%
45-54 y.o. 55-64 y.o. 65+ y.o.
35-44 y.o.
2011
There has been a nearly 20% increase in the use of video in marketing
Over 785 million visits were made to video streaming sites
This accounts for 4% of total internet visits
Mobile phones came into play, with 54.6 million people using their phones to view online videos
85% of online users were using the Internet to view video
2012
2013 2014 94% of marketers use YouTube to
distribute videoVideo could account for 50% of all
Internet tra�c
94% 50%
Better customer engagement
Better brand awareness
Better conversion
Better SEO
Google prioritizes its search content, ranking videos higher among its search results
If you have relevant video content, you have a 50% greater chance of being displayed on the �rst page
of people never go beyond this page, making it essential for your brand to be displayed there91%
YouTube is the 3rd most visited site in the world and the 2nd biggest search engine
Many marketers have begun harnessing YouTube as a tool to market their own products
It rakes in over 4 billion hits per day
4 BILLION
Using YouTube many brands have discovered that their views of “earned” media (the videos generated by their users) are far greater than their “owned” media
(the videos that they post)
USER VS COMPANY
THE STATS
YouTube views: 3.6 billion
YouTube earned: 91%
YouTube views: 4.2 billion
YouTube earned: 99%
YouTube views: 9.3 billion
YouTube earned: 95%
YouTube views: 8 billion
YouTube earned: 99%
YouTube views: 1.4 billion
YouTube earned: 85%
YouTube views: 2.8 billion
YouTube earned: 98%
Apple
THERE ARE 3 MAIN TYPES OF VIDEO
SELLMost videos fall under this category. The goal is simple - make people want to buy your product
1,000,000
ENTERTAIN
Enjoyable, humorous content made to share amongst friends. This creates brand awareness
i.e The Lego Brick Thief
EDUCATE
Content with the goal of educating viewers about a particular cause or even teaching them about your product
i.e World Lens iPhone Appwelcome
to the futurewelcome
Spanish to English
1,000,000
SALE
Sourceshttp://www.virtuallyinsync.com/videos-for-online-video-marketing/
http://www.reelseo.com/earned-media-rankings-youtube-octoly/
http://www.youtube.com/watch?v=h2OfQdYrHRs
http://www.reelseo.com/social-video-blueprint-part-5/
http://www.youtube.com/watch?v=h2OfQdYrHRs
http://www.taigeair.com/how-video-plays-a-crucial-role-in-the-rise-of-content-marketing/
http://socialmediatoday.com/monica-romeri/1265361/video-social-media-marketing-infographic
http://searchenginewatch.com/article/2182544/5-Key-Video-Marketing-Findings-From-New-comScore-Report
THE EVOLUTION OFVIDEO IN MARKETINGTHE EVOLUTION OF
VIDEO IN MARKETING
YOUTUBE REIGNS YOUTUBE REIGNS
BEST TYPES OFMARKETING VIDEOS
BEST TYPES OFMARKETING VIDEOS
THE ROLE OF VIDEO IN MARKETING
THE ROLE OF VIDEO IN MARKETING