Rise of the Trust Agent
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Transcript of Rise of the Trust Agent
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attention wars and the rise of thetrust agent
chris brogan - new marketing [email protected]@chrisbrogan#iabconecta // #trustagents
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metypist
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me - google thistrust agentspodcampnew marketing labsno i dont sleepad age power 150
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wiifmapplication to your goals
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what happened500 channels multiplied
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what happened500 channels multiplied
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what happeneddistribution has NOT stayed in step, eventhough it should be EASIER
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what happenedwe asked for an unbundled internet
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what happenedpeople live in the real world not only online
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what happenedwe became the media
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the attention warit’s not just 3 screens
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three levels of attentionawareness / reputation / trust
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why social media / networksthis takes lots of time and is sloppy
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why social media / networksbut people are the best connectors.
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why social media / networkswhat about REAL product placement?
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what is a trust agentyou, if you want to be
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six secrets of trust agentsmake your own gameone of usarchimedes effectagent zerohuman artistbuild armies
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make your own gamethe importance of being unique
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make your own gameooda
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make your own gamefirst visitor advantage
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HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/
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HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/
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make your own gamelistening at the point of need
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make your own gamegoal alignment & bridging the iceburg
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make your own gamethink human-shaped
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make your own gamethink cafe-shaped
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make your own gamesee two hops down (or more)
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make your own gamesynthesis
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one of usthe importance of community
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one of usmove with purpose
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07_ presence
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one of usinsider’s advantage
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one of usinclusive phrasing
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one of uslistening is the new black
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05_ listening
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archimedes effectthe importance of leverage
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archimedes effectturn 50 into 100
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archimedes effectplatform thinking
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archimedes effectbe everywhere
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archimedes effectstriving up
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agent zerothe importance of networks
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agent zeroconnect connect connect - humans
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agent zeroconnect connect connect - systems
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agent zerobe part of everyone’s 150
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HTTP://DOTEDUGURU.COM/ID2947-CAFE-NEW-PALTZ-A-YIELDING-SUCCESS.HTML
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agent zerohow giving impacts asking
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agent zerophysical and realtime networking
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agent zeroexperience marketing
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06_ experience
HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/
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human artistthe importance of being human(and doing it well)
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human artistshare share share
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human artist15:1
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human artistputting it on paper
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human artistsimple touchpoints of loyalty
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human artista warning about quid pro quo
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build armiesthe importance of interdependence
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build armiesgive ideas handles
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build armiesequip leaders
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build armiesbuild cafe-shaped conversations(and cafe-shaped businesses)
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build armiesbuild economies of trust(and other currencies)
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build armiesconnect laterally. build small powerful networks. accelerate learning.
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some resourcesGoogle:
“grow bigger ears”“if I started today”“chrisbrogan outposts”
http://www.chrisbrogan.com/best-of/