Rise of the Silver Surfer - Opening the Closet on Aging - November 28, 2011
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Rise of the Silver Surfer: Empowering Yourself Through Social Media Presented by: Barry Waite, Professor Corporate Communications & Public Relations Centennial College November 28, 2011
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Presentation to the "Opening the Closet on Aging 50+ LGBTQ Empowerment Conference, November 28, 2011
Transcript of Rise of the Silver Surfer - Opening the Closet on Aging - November 28, 2011
Rise of the Silver Surfer:Empowering Yourself Through Social
MediaPresented by:
Barry Waite, ProfessorCorporate Communications & Public Relations
Centennial CollegeNovember 28, 2011
About MeCommunications professional with 25 years +
experience in public relations & social mediaProfessor/Program Coordinator, post-
graduate Corporate Communications & PR program, Centennial College
20 years + involvement in LGBT communityFruit Cocktail (LGCA)Pride and Remembrance AssociationFife HouseCommunity One Foundation
Link: http://youtu.be/QzZyUaQvpdc
Feeling Left Behind?
Don’t?
Some FactsFastest growing segment on social networks
is 74+ according to Generations 2010Social network use for this cohort quadrupled
between 2008 & 2010 from 4% to 16%In Canada, number of 50+ use of social
media climbed from 39% in 2009 to 57% (Harris-Decima for The Canadian Press)
Study after study shows the largest growth area for Facebook is 55+ (particularly women)
What Are They Doing?Reading newsSeeking health informationSharing photographsCommunicating with family friendsWatching videosMeeting new people
Why? (The Benefits)Studies show link between Internet use and
reduction in depressive symptoms in older adults, ranging from 30% to 20% reductions
Breaks barriers of isolation and builds connection to the outside world
For the older LGBT community – a connection to services and resources plus ability to build new friendships
Making Connections: FacebookLargest social network in the worldShare photos, videos and newsCheck out the “likes” and pages of your friends
and groups you belong toJoin community organization pages, like The 519Start a group for something you’re interested in
Remember! Don’t “friend” or accept friend requests from people you don’t know
Make sure your privacy settings are all engaged
Making Connections: LinkedInProfessional social networkConnect with old colleaguesBuild new connections & professional
opportunities
Never enter into any business relationship or financial activity online without verifying the parties involved
Making Connections: The WebUse Google to search for information relevant to
youWebsites & Forums
CARP: eNewsletters, useful informationZoomers.ca: groups & forumsSAGE: US advocacy organization
Don’t give out personal information including your address, phone number or whether you live alone
Connecting to the World: BlogsMore than 100 million blogsGeneral Interest, Aging Issues, LGBTTop LGBT:
Slap Upside the HeadTowleroadJoe. My. God.
Best Blog Directories: BloggiesCanadian Blog Awards
Becoming a BloggerEasy way to explore something you are
interested in and connect to the outside worldPopular platforms: WordPress, Blogger or
TumblrTakes a few minutes to get started:
Pick a platformPick a titleStart blogging
What is Twitter?Twitter is a real-time information network powered by people all around the world that lets you share and discover what’s happening now.
Twitter asks “what’s happening” and makes the answer spread across the globe to millions, immediately.
- Twitter Website
Twitter is a real-time information network powered by people all around the world that lets you share and discover what’s happening now.
Twitter asks “what’s happening” and makes the answer spread across the globe to millions, immediately.- Twitter Website
The Twittersphere is an odd and uncanny place. It’s something like having fairies at the bottom of your garden. How do you know anyone is who he/she says he is, especially when they put up pictures of themselves that might be their feet, or a cat, or a Mardi Gras mask, or a tin of Spam?
- Margaret Atwood
Link: http://www.youtube.com/watch?v=ddO9idmax0o
The LingoTweet@replyDM (Direct Message)RT (Retweet)# (Hashtag)Trending TopicsTwitter Lists
Getting StartedCreate a Twitter AccountFind interesting people to followStart tweetingShare photos, links and more
Who to Follow?Find your friends and see who they are
followingFind people interesting to you, and follow
themSee who they are followingSearch for topics of interest to you
Use the “hashtag” to narrow your search #lgbt #seniors #gardening #books
Some Interesting TweepsRinaldo WalcottRick MercerPeter MansbridgeKristyn Wong-TamSusan GapkaBarack ObamaAnderson CooperJoan Rivers
Organizations to FollowThe 519 Church Street Community CentreXtra!The New York TimesThe Globe and MailThe Toronto StarAIDS Committee of TorontoCanadian Lesbian & Gay ArchivesPride TorontoSAGE USA
Ready to Start? Canada ReadsWebsite
Find out about the competition, get information
FacebookSee what people are saying, comment,
participateTwitter
Follow the conversation, latest newsPodcasts & Video
Watch & Listen!
Surf Safely!
The Fine PrintProtect Your Privacy – lock down your
profilesDon’t give out too much information, i.e.
you’re going on vacation or you live aloneNever share personal information such as
complete birthdates, address or phone number
Don’t click on links you trustOnly accept friend requests from people you
knowAssume everything you say/post may be
public
Thank You!
Barry WaiteTwitter: @toronto_pr_guyLinked In: Barry WaiteEmail: [email protected]: 416-289-5000 Ext. 8820
