Rise of Indian Middle Class and Its Impact2
-
Upload
sai-charan -
Category
Documents
-
view
216 -
download
0
Transcript of Rise of Indian Middle Class and Its Impact2
-
8/8/2019 Rise of Indian Middle Class and Its Impact2
1/14
RiseofIndian middle classand
its impact
Rise of IndianMiddle Class and
Its Impact
-
8/8/2019 Rise of Indian Middle Class and Its Impact2
2/14
Indian Middle Class The socioeconomic class between the working class and the upper
class, usually including professionals, highly skilled labourers, andlower and middle management.
Indian middle class is defined as those who can spend between $2and $20 per day, according to Asian Development Bank.
A recent study by CNN-IBN and the Hindustan Times suggested asimple consumer-based criterion for membership of the middleclass: ownership of a telephone, a two or four-wheel (motorized)
vehicle, and a color television. Under this definition, the middle classmakes up nearly 20 per cent of the population200m people.
-
8/8/2019 Rise of Indian Middle Class and Its Impact2
3/14
Over the next two decades, Indiasmiddle class will grow from about 5 per
cent to more than 40 per cent and
create the worlds 5th largest consumermarket.
- McKinsey Quarterly 2007
-
8/8/2019 Rise of Indian Middle Class and Its Impact2
4/14
Emergence over the years ..SNo Pre 1990 Post 1990
1 Values were more familyand community-centric.Values are more individualcentric .
2 Greater emphasis on rituals.
Structural rigidity in ritualisticbehaviour has slowlydisappeared giving rise tonominalism or tokenadherence.
3 Comparatively lessspending power.
Spending power hasincreased and with it , anincreased affinity towards abetter lifestyle and foreigngoods.
4 Minimal participation in
welfare activities .
Mushrooming of NGOs and
organization of publicdemonstrations & protestsmainly attributed to themiddle class .
5 Less inclination to higher studies abroad.
Foreign land is considered asafe bet for a stable career.
-
8/8/2019 Rise of Indian Middle Class and Its Impact2
5/14
Factors leading to the Rise of IndianMiddle Class
Rapid growth of Indian Economy in the past fewyears, which has led to rise in income levels of
the people Opening up of market post globalization Exposure to outside world and modern
education, which has shaped their thinking
All the above factors are closely inter-related> one of them generally has led to another.
-
8/8/2019 Rise of Indian Middle Class and Its Impact2
6/14
Impacts
A different approach to education Emergence of Nuclear families Changing trends of Consumerism Increased participation in welfare activities
-
8/8/2019 Rise of Indian Middle Class and Its Impact2
7/14
IMPROVED EDUCATION
All professional education is taken
and given by the middle class. Arun Jamkar, dean, B.J. MedicalCollege, Pune,
Middle class has a higher affordability
than the poorer sections of thesociety and hence form the of theeducation system
-
8/8/2019 Rise of Indian Middle Class and Its Impact2
8/14
-
8/8/2019 Rise of Indian Middle Class and Its Impact2
9/14
when we talk higher education, in asense, we are talking about the very
creation and growth of a modern middleclass in post-Independent India. In thepast two or three decades, the neo-middleclass, with its higher earnings, zooming
aspirations and growing confidencehelped elevate the socio-economic statusof entire segments of our population.
- Rajesh Gajra,outlookindia
-
8/8/2019 Rise of Indian Middle Class and Its Impact2
10/14
-
8/8/2019 Rise of Indian Middle Class and Its Impact2
11/14
-
8/8/2019 Rise of Indian Middle Class and Its Impact2
12/14
EMERGENCEOF NUCLEAR
FAMILIE
S Mainly attributed to the
emergence of middleclass in india.
//general scenario Occupation in different
cities leading to thebreaking up of large jointfamilies and hencespurring the growth ofnuclear families
-
8/8/2019 Rise of Indian Middle Class and Its Impact2
13/14
-
8/8/2019 Rise of Indian Middle Class and Its Impact2
14/14