ID-24ST-05 SP 2015

BIOMOTIVE HPV KHIPRA NICHOLS

DESIGNING AND BUILDING HUMAN POWERED VEHICLES

Guest lecturer – RISD – Industrial Design: Jr Neville Songwe

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The vehicles created are up to the students and could include bicycles, bicycle trailers, scooters, and recreational (or functional) trikes. 1.  Research and design for market ready vehicles 2.  Deliverables = working prototypes and process documentation 3.  Identify user groups + acquire feedback 4.  Students will learn how to be entrepreneurial 5.  Research 6.  Brainstorming and sketch development 7.  Studio work X3 8.  Building and Testing X7 9.  Presentations 10.  Timeframe 4 months

Thanks Prof. Khipra Nichols (RISD – ID) for inviting me.

DISCLOSURE: THESE ARE NOT MY WORKS. THEY ARE ONLY USED HERE FOR EDUCATIONAL PURPOSES

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Jr Neville Songwe - Intro

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About me •  Undergrad – ID – ISIA Rome, Italy •  Grad – ID – RISD, USA •  Parent + Designer + Inventor + Entrepreneur +

Community servant Work •  Designed furniture and consumer gaming devices

– also some graphic design in Europe •  Designed Electronic Communicative devices in

South Korea •  Researched, Designed, Patented (USPTO Utility

patents), Raised equity funds, Founded a design firm, fatured in 8 law enforcement magazines and news papers, and featured CNN – The next big thing = Brijo I & Brijo II

Research – Future designs •  Wheelchair •  Designing for persons with Essential tremors and

Parkinson Awards •  RISD – President Scholar – 2003 - 2005 •  RISD – ID Faculty Award 2005

Languages •  English / Italian / French

Topics

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Business Model

Value Proposition

Logic Model

Fuzzy Front-End – Stage I

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Test the Concept

Screening the idea

Generating

DISCLOSURE: THESE ARE NOT MY WORKS. THEY ARE ONLY USED HERE FOR EDUCATIONAL PURPOSES

New Product Development Process – Stage II

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Technicalities & Product

Development

Beta / Marketability

Tests

Business Analytics

INDUSTRIAL DESIGN

Fuzzy Back-End – Stage III

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Product line Extensions

Post launch review &

Perfecting pricing

Commercialization

Commercialization 1.  Launch the product 2.  Produce and place advertisements and other

promotions 3.  Fill the distribution pipeline with product 4.  Critical path analysis is most useful at this stage New Product Pricing

1.  Impact of new product on the entire product portfolio

2.  Value Analysis (internal & external) 3.  Competition and alternative competitive

technologies 4.  Differing value segments (price, value and need) 5.  Product Costs (fixed & variable) 6.  Forecast of unit volumes, revenue, and profit

Line Extensions 1.  Occur when a company introduces additional

items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes.

2.  Line extension - The company can extend its product line down-market stretch, up-market stretch, or both ways

LOGIC MODEL

Jr Neville Songwe – 2015, RISD - Designers & Entrepreneurs

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Also known as a logical framework, or program matrix, is a tool used by funders, managers, and evaluators of programs to evaluate the effectiveness of a program.

VALUE PROPOSITION

Jr Neville Songwe – 2015, RISD - Designers & Entrepreneurs

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A business or marketing statement that summarizes why a consumer should buy a product or use a service.

“Features Tell, but Benefits Sell”

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Content from: http://www.helpscout.net/blog/benefits-sell/

“Benefits” to Company

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•  New products create excitement, builds commitment and makes a company a more exciting place to work

•  New products enables companies and

salespeople to strengthen existing customer relationships and build new ones.

•  New products provide an excellent

opportunity to reposition the company to the various key publics that it serves.

•  A steady stream of new products is

essential to avoid decline and to fuel continued growth.

Designer: Jr Neville Songwe

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