RISA B. HOAGPRESIDENT, GMG PUBLIC RELATIONS,

INC.845-627-3000

RISA@GMGPR.COMWWW.GMGPR.COM

Public Relations in the “Modern World”

NO FORMAL AGENCY EXPERIENCELEARNED BY DOING!

PERSISTENCE: WOULDN’T TAKE NO FOR AN ANSWER

BEGAN 1986 – THE CORPORATE STORK1987 – 1991 – ERNST & YOUNG

1991 GLOBAL MARKETING GROUP1996 INCORPORATED TO FORM GMG PUBLIC

RELATIONS, INC.

My Background

OLD PRSA DEFINITION: “PUBLIC RELATIONS HELPS AN

ORGANIZATION AND ITS PUBLICS ADAPT MUTUALLY TO EACH OTHER.”

NEW PRSA DEFINITION:“PUBLIC RELATIONS IS A STRATEGIC

COMMUNICATION PROCESS THAT BUILDS MUTUALLY BENEFICIAL RELATIONSHIPS BETWEEN ORGANIZATIONS AND THEIR

PUBLICS.”

What is Public Relations?

NEWSPAPER AT THE END OF YOUR DRIVEWAY?NEW YORK TIMES ON LINE?

PATCH.COM EMAILS?ZYTE ON YOUR IPAD?

TWITTER FEEDS?TODAY SHOW?CNN ALERTS?

GOOGLE ALERTS IN YOUR INBOX?ETC. ETC. ETC. ETC.

Where do you get your news?

Timeline of PR in My World

Traditional USPS Mailing of Press releases, press kits, pitching, etc………………………………………….…………......……………………………………………………………………………………………………………………………………………………………………………………………………………………………………...………………………………………………….…..........................……………………………………………Email………………….....…………………………………………………………………………………………………………………………………………………………………………………………………………...Social Media………

Social Media in My World

Embrace It or Fall BehindIdentify Hubspot as Great ResourceCertified Inbound Marketing ProfessionalMoving Train, Hop On or be Left Behind!

PR Tools

BEFORE….Press ReleasesPress KitsAuthoring ArticlesFeature ArticlesExpert Interviews

Print, Radio, TVSpeaking Opps

NOW! LEFT COLUMN PLUS THIS COLUMN! Blogs Websites Twitter Facebook LinkedIn Pinterest FourSquare Manta Google Places Google Plus Proskore Yahoo Bing Merchant Circle CitySearch Yelp YellowPages.com Hotfrog Local.com Thumbtack Branch out ETC. ETC. ETC.

NOT AT ALL , ALIVE AND WELL!

NYS/WBE PLACEMENT STORY

WHAT’S CHANGED:MUST MARRY IT TO WAY MORE THAN JUST THE

ADVERTISING

So is PR dead?

Recent Placements for Clients

In the past 4 months: Cover Journal News Weekend Section Daily News Full Page Article Several West/Rock/Bergen Parenting Magazines Wall Street Journal Website Multiple Patch Sites Many local newspaper placements WFAN WCBS News 12 Today Show Hundreds of web hits, Twitter mentions, FB shares, ETC.

OUTLETS OUT OF BUSINESSOUTLETS DOWNSIZED

OUTLETS MERGEDLESS PEOPLE DOING MORE WORK

ONLINE STORIES AND PRINT STORIES; NOT ALWAYS THE SAME

SMALLER LOCAL OUTLETS DOING WELL; GREAT LOCAL TOOL AND RESOURCE

SOCIAL MEDIA NOW A PR JOBALL HAS TO BLEND – BRANDING!

Industry Changes

SOME PEOPLE GET PR, SOME PEOPLE DON’TSHOULD BE PART OF AN OVERALL PLAN

IT CAN TAKE AWHILEIT CAN HAVE A BIG IMPACT

IT IS A CHALLENGEYOUR STORY MAY NOT BE AS GOOD AS YOU

THINK IT ISPR MAY NOT INCREASE SALES

PR MAY GREATLY INCREASE SALESYOU GET THE IDEA!

Expectations

Keys to Effective PR

Knowing the editors, producers, when possible, etc.Understanding their needsUnderstanding their audienceReading, listening, watchingWriting wellPitching effectivelyFollowing up to a pointConsistencyTie-in to all other marketing Tracking, tracking and more tracking, then reacting

Establishing a Plan

Create a CalendarEstablish tasks and work backwardsDecide who’s in charge of each task,

externally and internallyCheck in weekly or every other weekTrack and EvaluateKeep goingTie in to all social media

Social Media Tie In

Establish an EventWrite the releaseDistribute to mediaPost it to your website/blogTweet with link to website – keep tweeting!Post to your FB with link to website – keep posting!Post to numerous online calendarsAsk others to retweet and sharePost as event to FB, LinkedInUpdate with new information oftenCreate dialogue, engage

Opportunities

Launching a business or new division Launching a new product or service Improving or updating a product or service Opening a new office or expanding an existing one Hiring new employees or promoting existing ones Announcing awards received by the company or its employees Announcing milestones or certifications Hosting a survey and announcing the results Hosting a focus group and promoting the results Announcing speaking engagements Hosting seminars or workshops Offering useful information, tips or advice Offering seasonal tips or trends and information Touting a controversial opinion on important topics or issues in your industry Focusing on human interest stories about you or your employees Announcing involvement in special events Donating or volunteering with a charity or non-profit organization Cross promoting or partnering with another business Announcing a toll-free helpline or hotline BE CREATIVE!!!!

Be Creative!

A few of our successes:Eastridge Properties – Paper Doll ChainScotland – Evolution of the Kilt, Sean

ConneryMorton’s The Steakhouse– The Giving TreeIMAX – Swirling Money Booth, Snow DayAuberge Maxime – The French Chef’s WifeDary Rees – Press Conference in a BoxThe Wartburg – the potato in a box!

Case Study:Bounce! Trampoline Sports

Tokyo TV

THANK YOU!

QUESTIONS?

RISA HOAGRISA@GMGPR.COM

845-627-3000WWW.GMGPR.COM