RIP CURL•Rip Curl was founded in 1969.•Rip Curl today is a private company with nine corporate licenses that manufactures and sells products from region to region in over 70 countries worldwide.

Types of ContactWork teamsSuppliersProfessional/ Occupational associationInternal/ External AgenciesMembership

Benefit of ContactMembership will lead to invitations to

conferences, seminars and meetings – all fertile fields for meeting others with common interests. The benefits of these sorts of connections are to obtain and maintain personal knowledge and skills and to be able to utilise these for the benefit of the team and organization.

Business GoalsUsing the best materials will make a quality

productProvide a healthy relationship and quality

service with its customersStrengthen its brand name to make it as

knowledgeable as possibleStrengthen relationships with retailersContinue to improve the quality of productsDesign the best quality products on time

Marketing Objectives

To enter new marketsTo increase brand awareness among customersTo design and develop new products that give a

competitive edgeTo increase market shareTo sponsor surfing on a bigger scale to

promote the sportContinue to make core products and develop

new ones to increase customer base

Occupational Health and Safety IssuesRegular OHS inspections and improvements

to workstation ergonomics. Product design position requires strong

ideation and creativity and the use of computer software to clearly communicate detailed information to suppliers in order to construct a commercially viable and resolved product.

Promotional MethodsCustomer Service offers personal contact in relation

to any matter that you may need addressed an automated and web service that contains the following:

Frequently asked questionsWarranty Info, Care and Instructions for all productsCatalogue and Pricing GuidesShipping Info and CostsProduct Return Size GuidesConsumer Feedback

Promotional MethodsDirect marketing is one of several methods incorporated

by Rip Curl in their marketing mix. This method of direct response marketing encourages consumers to purchase from a non retail method. The techniques that Rip curl use are direct mail catalogues, mail order and electronic retailing/internet.

Advertising on television is largely achieved via affiliation with many surfing competitions. Rip Curl are heavily involved in the sponsorship of individual athletes and surfing championships. However Rip Curl also runs their own ad campaigns on television, in theatres, adshells, buses and billboards.

Channels of Distribution

Direct Channel – Rip curl through its ecommerce site and catalogue mail out distributes goods direct to the consumer via Australia Post using a tracking system to ensure consumer confidence.

Retailer Channel – Rip Curl send the items direct to its own Rip Curl retailers through Toll Ipec whom transport the goods to the stores for the retailers to sell to the consumer.

Wholesaler Channel – Rip Curl is the producer and wholesaler selling goods to independent surfing shops/retailers using Toll Ipec to transport the goods to the independent retailers whom sell the goods to the consumer.

Distribution channels therefore are selective which is most appropriate for shopping type goods.

Promotional StrategiesRip Curl uses differential advantage in its

promotional strategies outlined as follows:High quality productsFinest materialsDurable and toughMade for the industryLifestyleAffordable