2011

Founded in 2011, with its core in board sports and street dancing, Riot is the fashion apparel brand that is fun and energetic the Riot logo was born, with an architectural unquiet typeface made just for riot.

Riot as a brand is about being unquiet funky, and urban. Riot is Apparel Company for young women and men. In addition to apparel, the brand also provides accessories, home items, hard goods, and footwear, danceapparel.

primary logo

inverse logo

one color

variations with patterns

primary typeface: secondary typeface:

code Light

a b c d e f g h i j k l m n o p q r s t u v w y x z

a b c d e f g h i j k l m n o p q r s t u v w y x z

a b c d e f g h i j k l m n o p q r s t u v w y x z

a b c d e f g h i j k l m n o p q r s t u v w y x z

a b c d e f g h i j k l m n o p q r s t u v w y x z

Century Gothic

Futura

a b c d e f g h i j k l m n o p q r s t u v w y x z

Secondary font need to be san serif thin and modern they all to compliment the riot typeface. There are no real changes to the main riot typeface.

pantone # 1225

pantone # 364

pantone # 310

pantone # 2585

pantone # 2695

pantone # 186

Take a look around, it’s plain to see that Everybody’s bopin’ to ramp’s new music

in the street I hear music in the street and I hear a funky beat And I get down, oh, I get down

get crazy

Start of a Revaluation

taking it to the street

get out of control

brand phrases

1 2 3 4

1 2 3 4

1 2 3 4

1 2 3 4

riot.com