RimPro-Tec system - Defending Rims in Style - Dealer presentation
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o Puts a defensive barrier of tough plastic between alloy rims and curb hazards. o Provides dealers with a new, exciting, unique, stylish and profitable after market product
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Transcript of RimPro-Tec system - Defending Rims in Style - Dealer presentation
o Puts a defensive barrier of tough plastic between alloy rims and curb hazards.
o Provides dealers with a new, exciting, unique, stylish and profitable after market product
A new, added-value, profitable after market product
o Proven customer need and benefits: o Defence against kerb damage, decoration
o Proven dealer benefits: o Award winning, unique, dealer only distribution o Aftermarket: Great addition to portfolio at
affordable price point o Negotiating tool: Used in lieu of discounting
margin on other aftermarket products o Installed by car groomers, pre-delivery o Financial: High margin, good stock turn, an
“earn” for all departments, margin retained in the dealership
Defending rims with style o A new, added-value, profitable after
market product
o Silver track with silver inners
Defending rims with style
o Silver track with silver inners
Defending rims with style
o Puts a defensive barrier of tough plastic between alloy rims and curb hazards. o Silver track with silver inners
Defending rims with style o A new, innovative product to protect alloy
rims – with interchangeable colour inners
o Silver track with red inners
Defending rims with style
o Suits most alloy rims o Two base colours –
Alloy & Black o Black track with silver inners
Defending rims with style o A new, innovative product to protect alloy
rims – with interchangeable colour inners
o Black track with red inners o Silver track with white inners
Defending rims with style
o Silver track with red inners
Defending rims with style
o Pinstripes in a range of eleven colours
o Silver track with yellow and red inners
Defending rims with style
o Colour contrast
o Black track with red inners
Defending rims with style
o Colour highlight o Silver track with blue inners
Defending rims with style
o Silver track with yellow inners
Defending rims with style
o Footy team colours
Defending rims with style
o Black track with red and white inners
Defending rims with style o Black track with:
Pink Yellow Red
Defending rims with style
Defending rims with style
o Black track with silver inners
o Silver track with purple inners
Defending rims with style
o Dress for charity events
Defending rims with style
o “Wow” factor
Technical
o Three components o A tough, extruded plastic mounting base track o An acrylic foam attachment tape (which is applied to the
mounting track during the manufacturing process)
o A snap in, interchangeable, stylish insert and impact absorber (Bumper + Bling)
o Universal
o One size fits from 14” to 22” wheels
Technical
o Unique o Patents issued and pending in 67 countries.
o Universal o One size fits from 14” to 22” wheels
o Global o Manufactured in New Zealand and USA o Sold in the US as “Wheel Bands” o Licensees in North America, Europe, Asia
Colours
o Base: Two colours – Alloy, Black o Inners: Range of eleven colours
Installation
o Four simple steps - 15 – 20 minutes
Industry awards
o SEMA o SEMA November 2011 was the launch venue for RimPro-Tec. It won three prestigious SEMA Global Media Awards for one of the best new products at the show.
o Best local product o It also won Best Local Product in 2012
Aftermarket Industry Awards sponsored by:
Consumer benefits
o Functional – (Bumper) o Reduces kerb damage to alloy wheels
o Financial – (Insurance) o Saves expensive wheel refurbishment
o Discrete o Blends in to match alloys
o Stylish – (Bling) o Can individualise and improve appearance with
twenty-two colour options o Affordable
o Justify the expense by a savings offset o Easy to buy
o Supply and fit package from dealers
Target customers
o New and near new car buyers /owners: o Private buyers o Company car buyers
o Fleet buyers: o Company leased cars – Rim damage not
deemed as “fair wear and tear” o Government (Federal, State, Local,
Statutory authorities) o Taxis, Hire car operators, Couriers, Driving
schools
Customer segments
Customer Segments Motivation to buy
New/near new car buyers Functional Protection
Financial Saves repairs
Discrete Blends in
Stylish Pin stripes
Tax break managers/employees - Either sex; Company/Government lease car
Nervous parents - Have children who drive (P/L plates)
Busy Mums - SUV owners that transport kids (Toorak tractors, Balmoral buses)
New SUV buyers - They’ve never had such a big car before.
Modern “Ms” - Today’s confident, younger women
Customer segments
Customer Segments Motivation to buy
New/near new car buyers Functional Protection
Financial Saves repairs
Discrete Blends in
Stylish Pin stripes
Older “Conservatives” - Don't want to damage their pride and joy
Anxious wives - Don't want to damage his pride and joy
Proud "buffs" - Males who just love their car
Tricked up tradies - "Buffs" who drive utes, SUVs with “the works”
Packaging
o RimPro-Tec system o Retail box o 4 x Base Track (Silver or Black) o 4 x Inners (Silver or Black) o 1 x Application Tool o 1 x Packet of 4 Wipes o Installation instructions
o Coloured Pinstripe™ inners o Nine other colour options: o Red, Blue, Light blue, Yellow, Green, Purple, Baby pink, White, Orange. (match your footy team colours)
Packaging
o RimPro-Tec system o Dealer Bulk Pack – 5 sets o 5 x Base Track (Silver or Black) o 5 x Inners (Silver or Black) o 5 x Application Tools o 5 x Packets of 4 Wipes o 5 x Instruction Leaflets
Supply and fit market
o New car dealers: o Prestige used car dealers
o Tyre & Wheel dealers: o Tyre & wheel package specialists
o Car detailers: o Car groomers, Car wash
o Car protection: o Window tint installers
o Auto accessory retailers (DIY) o Selected independent accessory
specialists (No mass retailers, e.g. Supercheap Auto, Repco, Autobarn etc.)
Dealer Support
Opportunities in the dealership o After-market:
o New car buyers o Demonstrators, low mileage near new cars o Near new car buyers
o Grooming department: o Use as installer – revenue stream, currently a
cost centre o Service department:
o Target new car owners o Parts & accessories department:
o Target new car owners
Price structure
Suggested Pricing Per set of four
RimPro-Tec system Pinstripe™ Coloured inners
Retail Pack Set of four
Dealer buy price (GST incl.) $80.00 $22.50
Dealer installation (0.33 hours @ $36/hour = $70k p.a.) $12.00 n/a
Dealer cost $92.00 n/a
Dealer cost – GST Incl. $101.20 $24.75
Suggested sell to customer $249.00 (GP 59%)
$50.00 (GP 52%)
Suggested sell to customer $295.00 (GP 66%)
$50.00 (GP 52%)
Website
o Product information o Product range, photo gallery, DVDs o Technical, installation, FAQs o Company background, News
o Drive business to dealers: o “Find a dealer”, by postcode o List dealers, location map o Link to dealer website o Contact details
o On-line shop o For DIY enquiries
Dealer support
o Promotional support: o Brochure and sample stands for reception and
customer lounge areas o Product display (on a wheel) in showrooms o DVD, if appropriate
Dealer support
o Present to dealer team: o Product knowledge to after market, car
grooming, workshop and parts & accessories o Dealer support:
o Regular call cycle to build and maintain relationships, keep product knowledge current, replenish supplies of merchandising material, check stocks and take orders.
Where to from here?
o Initial order: o Quantity o Colour choices
o Product knowledge presentation: o Date, time o Attendance
o Point-of-sale/promotional: o Brochure/display stand, o Brochures - quantities o Sample display o DVD
