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Submitted by:Rimpaljeet KaurMBA-I (Gen)
ID:M100700047
Sara lee
Sara lee is consumer goods company. It was founded in 1939 Headquarters at Downers Grove,
IIIinois, U.S.A. CEO- Marcel Smits. Products-Food, beverage, and
household and body care. Revenue-12.881 billion USD(2009)
Coffee products
A strong global coffee business
$3.0 Billion Net Sales FY09. Number 2 in roast and ground
coffee worldwide. Leading market positions in
Europe and Brazil.
Coffee products
Market Share of Sara Lee in coffee
10.00%
9.50%
80.50%
Sales
SARA LEEKRAFTOTHERS
Coffee products
Sara Lee & sustainable coffee sourcing
Strategy build on three pillars: Direct support to farmers: Douwe
Egberts (DE) Foundation Leading buyer of certified coffee Actively partner with stakeholders
to help make the worldwide coffee sector more sustainable
Meat products
Coffee products
Bakery products
Household products
Jimmy Dean
Jimmy Dean
It is America’s number one breakfast sausage.
It is mainly targeted towards kids. It is easy and delicious way to make
breakfast healthier. It is balanced breakfast with protein. Its tag line is NO KID HUNGRY.
Senseo coffee machine
It lets you savor a single serving of fresh gourment coffee at the touch of a button.
Choose your time. Choose your taste. Targeted to all customers.
Senseo coffee machine
State Fair Corn Dogs
Kids meal with nutrients. Take on camping trips. Parties. Portable and convenience. Targeted towards kids and young
people.
State Fair Corn Dogs
Positiong strategy of Sara Lee
The main focus of the company is providing quality and delicious products to its customers.
They believe in building the brands. To be the first choice of consumer and
customers around the world by bringing together innovative ideas, continuous improvement and people who make things.
Competitors of SLE
PEPSICO-USA, UK, BRAZIL, CHINA AND AUSTRALIA
KRAFTS FOOD-USA, UK, BRAZIL, CHINA AND AUSTRALIA
CONAGRO FOODS- USA, UK, CANADA, CHINA.
KELLOG-USA, UK, BRAZIL, JAPAN AND AUSTRALIA
GENERAL MILLS-USA, UK, CANADA, CHINA AND AUSTRALIA
Pepsico
It was founded in new bern, north carolina, U.S. (1898)
Its founders are Caleb Bradham, Donald M.Kendall Herman W.Lay
Headquaters are at Purchase, New York, U.S.A.
Ceo- Indra Nooyi. Industry –Food beverages Revenue-US$44.3 billion.
Products
Frappuccino
Icy –cold coffee. Different calories. Different milk. More flavors Targeted to all age groups.
Frappuccino
Vanilla bean frappucino
Rich, creamy Vanilla Bean Frappucino ice cream .
Made with the finest, real vanilla beans from Madgascar.
Nutritional value-170 calorie.
Vanilla bean frappucino
Kraft foods
It was founded in Englewood, South Chicago, Illinois, U.S. (1903).
Headquaters-Northfeild, Illinois, U.S. CEO-Irene Rosenfeld. Industry-food processing Revenue-US$40.4 Billion
Products
Kraft Dinner* Oscar Mayer Philadelphia Maxwell House Nabisco Jacobs Côte d'Or Milka LU Vegemite Cadbury Trebor
Products
Handi snacks
Handi snacks
0g Trans Fat 100 Calories or less per snack Made with Real Nonfat Milk Convenient single-serve cups No Preservatives, Never needs
refrigeration Perfect for snack or lunchbox treat. Targeted towards children, young and
health conscious people.
Major markets
Major markets include: Canada United States
Milka
Milka
Contains milk, hazelnuts, soya. May contain traces of other nuts
and wheat. Nutrients 100g. Targeted towards children and
adults.
Major markets include:
Argentina Austria Belgium Bulgaria Netherlands Romania Russia Spain Turkey Ukraine United States
General Mills
It was founded in Minneapolis, Minnesota.
Headquaters at Golden Valley, Minnesota, U.S.A.
CEO-Danny Maan. Industry-food processing.
Revenue-US$14.7 Billion
Products
Baking mixes Breakfast cereals Yogurt Refrigerated dough, soup, pizza, snack Foods, ice cream, soy products,
vegetables, flour, and other food products
Products
Cheex
Low in fat and cholesterol free, moms love Rice Chex and Corn Chex cereals because they are low in sugar.
For more than 60 years, Chex has offered calcium, vitamins and an enjoyable crunch.
And if you are looking for a wonderful, wholesome snack, Chex Party Mix is a sure pleaser.
Chex
Cheerios
A family favorite for decades – and with good reason.
Made with whole grain, Cheerios is the only ready-to-eat cereal clinically proven to lower cholesterol when eaten as part of a diet low in saturated fat and cholesterol.
For kids, teens and adults, the wholesome goodness of Cheerios is ideal as a nutritious breakfast or snack.
Cheerios
Kellogg
It was founded in 1906. Founders –Will Keith Kellogg. Headquaters-Battle Creek,Michigan,
U.S. Key people-James Jenness (Chairman),
David Mackay (President, CEO) John A. Bryant (COO).
Industry-Food Processing. Revenue-US$ 12.6 billion
Products
Cereals Cookies Crackers Toaster pastries Cereal Bars Fruit-flavored Snacks Frozen Waffles Veggie Foods
Products
Blueberry Cereal
Trying to lose weight should never, ever, ever give you the blues (unless it’s yummy Special K® Blueberry Cereal)
Special Blueberry Cereal is filled with crunchy rice and whole wheat flakes and sprinkled with blueberry-flavored oat clusters.
Enjoy Special Blueberry Cereal with skim milk, fruit and black coffee for less than 250 calories.
Blueberry Cereal
Cheez-IT
Highly nutritional.
Allergen Information:contains wheat, milk and soy ingredients.
Country of Origin:distributed in USA
Cheez-IT
ConAgra foods
It was founded in 1919 as Nebraska Consolidated Mills and in 1971 as -ConAgra foods.
Headquarters-Omaha, Nebraska, U.S. CEO-Gary Rodkin. Industry-Food Processing. Revenue-US$12.73 Billion
Products
Cooking oil Frozen dinners Hot cocoa hot dogs peanut butter
Reddi wip
Reddi-wip
Make every day special with the great taste of Reddi-wip.
Made with real cream, dessert just isn't dessert without Reddi-wip.
Available in original, extra creamy, fat-free, and chocolate. Remember—it's not ready 'til it's Reddi.
Peter pan
Peter Pan is the smooth, creamy peanut butter that the whole family can enjoy.
One bite will remind kids of all ages that they never outgrow the simple pleasure and magic of Peter Pan peanut butter.
Peter pan
Thank you