NICHE CONSUMERISM

MashionalityMashionalityMashionalityMashionality

CARTOCRACYCARTOCRACY

OPENNESSOPENNESSData VisualizationData VisualizationData VisualizationData Visualization

WE-COMMERCE

ZEITGEISTINGZEITGEISTINGZEITGEISTINGZEITGEISTING

HAPPINOMICS

Eco-Everything

Geek Chic

Questing

Metaphoria

SelfSelfSelfSelf----CastingCastingCastingCastingUrban Nomadism

SLOWNESS

• Equal parts empireempireempireempire----building building building building and waywaywayway----finding.finding.finding.finding.

• In the early Byzantine period, especially after the 4th century, with the barbarian raids and the founding of Constantinople, a more a more a more a more general need emerged for knowledge of general need emerged for knowledge of general need emerged for knowledge of general need emerged for knowledge of the world: for travel, itineraries, and the world: for travel, itineraries, and the world: for travel, itineraries, and the world: for travel, itineraries, and cartographic descriptions. cartographic descriptions. cartographic descriptions. cartographic descriptions.

• To the political and economic incentives was now added the desire of the pilgrims of the new Christian world to travel east to the travel east to the travel east to the travel east to the Holy Land.Holy Land.Holy Land.Holy Land.

• The PiantaPiantaPiantaPianta Grande Grande Grande Grande didididi RomaRomaRomaRoma ("Great Plan of Rome") was built from 12 minutely detailed copper plates, covered six by seven feet in its assembled state, and was so accurate that it continued to be used as the basis for continued to be used as the basis for continued to be used as the basis for continued to be used as the basis for government maps of the city until the government maps of the city until the government maps of the city until the government maps of the city until the 1970s.1970s.1970s.1970s.

Babylon, 7th Century B.C.

ANCIENT ORIGINS OF MAPMAKINGANCIENT ORIGINS OF MAPMAKINGANCIENT ORIGINS OF MAPMAKINGANCIENT ORIGINS OF MAPMAKING

INADVERTENTLY PHILOSOPHICAL:INADVERTENTLY PHILOSOPHICAL:INADVERTENTLY PHILOSOPHICAL:INADVERTENTLY PHILOSOPHICAL:a call to action? a call to action? a call to action? a call to action?

SELF & PLACE, LIKE REAL & VIRTUAL:increasingly contiguous…

• One of hottest innovationinnovationinnovationinnovation----driversdriversdriversdrivers on the social web

• Growing interest in connecting and sharing distributed databases via a geospatial data infrastructure (GDI)geospatial data infrastructure (GDI)geospatial data infrastructure (GDI)geospatial data infrastructure (GDI)

• Combines geography markup language (GML), scalable vector graphics (SVG), and Web feature service (WFS) specifications in the development of Internet geographic information systems (GIS) . Phew. Phew. Phew. Phew.

• Owes much of its inspiration to the locative media movementlocative media movementlocative media movementlocative media movement that sought to expand the use of location-based technologies to encompass personal encompass personal encompass personal encompass personal expression and societyexpression and societyexpression and societyexpression and society

• MapQuest MapQuest MapQuest MapQuest has been around since the 1960s1960s1960s1960s -- started out as GeoSystemsGlobal Corporation (GGC) making maps sold in gas stations. GGC launched GGC launched GGC launched GGC launched the the the the MapQuest.comMapQuest.comMapQuest.comMapQuest.com Web site in 1996:Web site in 1996:Web site in 1996:Web site in 1996: 1 million hits in first 30 days. GGC changed its name to MapQuest and a year later, AOL bought the company. AOL bought the company. AOL bought the company. AOL bought the company.

• The U.S. Government/militaryU.S. Government/militaryU.S. Government/militaryU.S. Government/military has been an earlyearlyearlyearly adopteradopteradopteradopter of geospatial technologies—from GPS to satellite imagery.

CYBER CARTOGRAPHY (AND NEO GEOGRAPHY AND THE GEOWEB)

• An ancient discipline now available to everyone, not just specialists. Everyone can now contribute to how we “see” the world with a high degree of physical exactitude

• Map viewing becomes more intuitive with ““““slippyslippyslippyslippy mapsmapsmapsmaps””””

• Maps Maps Maps Maps are inherently politicalare inherently politicalare inherently politicalare inherently political (what’s included/left out), so cartocracy is tied to social change.social change.social change.social change.

• An an ideal way to visualize the connections connections connections connections between people, place, and power.between people, place, and power.between people, place, and power.between people, place, and power.Increases empathyIncreases empathyIncreases empathyIncreases empathy....

• The imposition of the private on the public: memory and imagination define memory and imagination define memory and imagination define memory and imagination define placeplaceplaceplace

• Levels the playing field :Levels the playing field :Levels the playing field :Levels the playing field : small businesses can compete with large based on local searchlocal searchlocal searchlocal searchalone.

• CompaniesCompaniesCompaniesCompanies feel the need to have quality data across the globe—inside buildings and out—and are increasingly turning turning turning turning to their users to to their users to to their users to to their users to collect this datacollect this datacollect this datacollect this data....

CARTOGRAPHY + DEMOCRACY = CARTOCRACY

Is Oz on Is Oz on Is Oz on Is Oz on MapquestMapquestMapquestMapquest yet?yet?yet?yet?

1. Mashups

2. Geotagging/GeoRSS

3. GPS

4. Mobile Social Search

5. Games

OUR ROADMAP

• 2006 2006 2006 2006 Google takes the rich data of Wikipedia, Panoramio, and the Google Earth Community and made a browsable layer in Google Earth. Now you can fly anywhere in the world and see what people have written about it, photographed, or posted.

• 2008 2008 2008 2008 Google Earth adds geo-located Google News stories to its many layers.

• According to programmableweb’s API dashboard, mapping APIs continue to dominate, with Google Maps, Virtual Google Maps, Virtual Google Maps, Virtual Google Maps, Virtual Earth, and Yahoo Maps collectively Earth, and Yahoo Maps collectively Earth, and Yahoo Maps collectively Earth, and Yahoo Maps collectively representing 54% of the leading representing 54% of the leading representing 54% of the leading representing 54% of the leading mashupsmashupsmashupsmashups....

THE MAPPING MASHUP (MANIA)!

• Pray in the direction of Mecca

• Find high risk areas for modern marine pirates

• Find out where the daylight is right now

• Avoid disease outbreak

• Determine ease of doing business in any country

• Form a crop circle, send a smoke signal

• Drive like a madman

• Track world terrorism

• Find a public toilet

• Make your own map

WHAT’S THE THRILL? USING A GOOGLE MAPS MASHUP, YOU CAN…

““““I suppose itI suppose itI suppose itI suppose it’’’’s a classic s a classic s a classic s a classic mashupmashupmashupmashup————Fire Eagle + Fire Eagle + Fire Eagle + Fire Eagle + OAuthOAuthOAuthOAuth + Wikipedia + + Wikipedia + + Wikipedia + + Wikipedia + GeoNamesGeoNamesGeoNamesGeoNames + Google Static Maps = + Google Static Maps = + Google Static Maps = + Google Static Maps = wikinear.comwikinear.comwikinear.comwikinear.com. Excluding templates, . Excluding templates, . Excluding templates, . Excluding templates, the entire application comes in at less than 200 lines of code athe entire application comes in at less than 200 lines of code athe entire application comes in at less than 200 lines of code athe entire application comes in at less than 200 lines of code and took nd took nd took nd took around two hours to build.around two hours to build.around two hours to build.around two hours to build.””””

MORE GOOGLE MAPPING MASHUPS…

THE HEAVENS!

“So, um, what else can we digitize?”(Larry to Serge)

• Adds geographical identification metadata to various media such as websites, RSS feeds, or images. This data usually consists of latitude and latitude and latitude and latitude and longitude coordinates,longitude coordinates,longitude coordinates,longitude coordinates, though it can also include altitude, bearing, and place names.

• Embeds location data into the header of picture files, so that you can associate the picture with the location it was taken

• Helps users find a wide variety of location-specific information—for images taken near a given location, enter latitude and longitude coordinates into a Geotagging-enabled image search engine.

• Geotagging-enabled information services can also be used to find location-based news, websites, or other resources.

GEOTAGGING

GEOTAGGING

THE PUSHPIN: PLANTING YOUR FLAG!

HEAT MAPS…TIME-LAPSED PUSHPINS

GEOGRAFFITI: VOICE TAGS!

GEORSS

(ENTIRELY) SOCIAL MAPS

As of Oct 2007, Platial-Frappr combination represented 25% of all distributed map widgets on the internet and one of the major online mapping sites generally.

• GPS (Global Positioning System) adoption remains low: one in six (17%) U.S. adults currently own or use a GPS location device or service.

• Among GPS owners, the most widely used devices were small handheld systems (34%) and portable car-mounted GPS systems (33%). Other systems used include GPS-enabled PDAs or laptop computers (26%), cars with integrated GPS systems (25%), cell phones (13%) and other (7%). (Harris Interactive

2007 study)

• Online consumers frequently turn to websites that allow them to view static maps and get directions online. In the last 30 days a majority (83%) of online adults have used at least one Internet mapping website. (Harris

Interactive 2007 study)

• 3G iPhone is changing this

• Military has been heavily investing in it for decades

GPS

Early Iridium Early Iridium Early Iridium Early Iridium phonephonephonephone

MOBILE SEARCH

Snapping a pix easier than opening a mobile browser

AND, QR CODES CAN BE BRANDED!

THE GEO TIPPING POINT

• An all-in-one, convergence device, the new iPhone 3GiPhone 3GiPhone 3GiPhone 3G can use signals from Wi-Fi hot spots and cellular towers, as well as GPS satellites to pinpoint a location.

• Rarely does a new device emerge to threaten the establishment, but the Apple iPhone 3G may prove to be an interesting alternative to today’s portable navigation devices (PND) for wired travelers.

• GPS not standard in Android?

• Discovery, particularly as locasumers or transumers (consumers in transit)

• Social immediacy, social advantage

• The Fourth Place (home, work, coffeehouse, “find” or time-sensitive hot spot)

• Flaneur-like spontaneity

• Political change, citizen empowerment, issue awareness

• Personal memory, immortality

• Remote-controlled convenience

WHAT MOTIVATES CONSUMERS TO USE DIGITAL MAPS/MAPPING?

• You either let iPhone find the city you’re in, or you tell it where you are.

• On the “slot machine” you can use three spinners to input info: neighborhoodneighborhoodneighborhoodneighborhood, food type,food type,food type,food type, and pricepricepriceprice. You can lock any/all of those spinners to narrow your results.

• Once you’ve set the sliders, SHAKE the iPhone (it uses the accelerometer). The spinners go just like a slot machine, and then CLINK, there’s your results!

URBANSPOON

BACKED BY KPCB (OFFICIAL IPHONE APP VENTURE CAPITAL FIRM)

• Shows you a mall map, sales in every store in the mall, and a product search - what stores carry that product.

• CHECK STORE INVENTORY and a concierge will call that store not only to verify that it’s in stock, but to tell the retailer to hold it for you.

• NearbyNow then sends you an email or text message that tells you he’s done so.

• Slated to be released in September/October 2008).

NEARBYNOW: KILLER SHOPPING APP?

• Take a pix with your iPhone, send it to a group of friends, and let them VOTE ON IT.

• You can also enter information about where you saw the item (store list is supplied through geo-location). That way, your friend who is envious of your style sense, can go to her local mall and get the exact same thing or even order it online.

• Available Sept/Oct 2008

IS IT ME?

• Functionality taken from Yelp.com:

• Find: enter search terms (food, service, neighborhood)

• Near: Current location (or enter it in)

• Filter criteria: distance from me, price, whether open now

• Map

• Restaurant/Service info (phone, address, hours)

• User Reviews

• In the future, you’ll be able to write reviews on your , add pictures, and use more social info.

YELP

• Location-aware app that enables users to search for products they want to buy , and find relevant stores on interactive maps pinpointing local retail locations (identified by “store icons”) near their current physical locations (identified by a “location icon”).

• Also shows product availability & price; also (impressively) cross-checks online pricing for items.

• Can reserve an item for in-store pickup.

• Has over 250 million products, and works with big-box retailers as well as small boutiques.

• Will hopefully be available in September for download.

THEFIND

• The formerly experimental geolocation platform, is officially opening up to all users, and several companies are announcing products that work with it.

• Fire Eagle is a storehouse for personal location information. If you tell Fire Eagle where you are, or have applications or devices that can do so on your behalf, then other applications can grab that info (with your permission) and provide you geo-related services or social network features.

YAHOO’S FIRE EAGLE

FIRE EAGLE-COMPATIBLE

• An online service for intelligent business travelers.

• Lets you share your future travel plans privately with friends and colleagues. The service then highlights coincidence, for example, telling you that three people you know will be in Paris when you will be there too.

• Can use Dopplr on your pc and mobile phone. It links with online calendars and social networks.

DOPPLR

How have you put your brand and your

customers on the map?

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